7 AI Automation Examples that Will Streamline Your Advertising and marketing Technique

Simply when it appears like I can‘t probably write the rest about AI, I arrive with one other weblog submit on the topic.

Right now, I’m sharing AI automation examples which you can incorporate into your advertising and marketing processes to streamline your technique and outpace the competitors.

Let’s dive in!

7 Examples of AI Automation

1. AI Bots

Finest for: Streamlining time-consuming, tedious advertising and marketing course of and fascinating with shoppers.

A bot is an AI-powered clever automation with many use circumstances for each entrepreneurs and shoppers. Entrepreneurs like myself sometimes use AI bots to streamline tedious duties.

For instance, I usually should interview advertising and marketing leaders and supply their quotes for the posts I write. It will take me endlessly to pay attention by 30-60 minutes of an interview and fish for essentially the most compelling quotes.

Then, one in all my colleagues launched me to an AI software known as Castmagic, which might transcribe audio into textual content.

I’d then paste the transcribed textual content into ChatGPT and immediate the chatbot to determine essentially the most attention-grabbing quotes from the textual content. This use of bots cuts hours‘ value of labor into simply minutes!

I additionally save time through the use of HubSpot’s inner GPT to generate submit titles, meta descriptions, outlines, and subject concepts.

And I am removed from the one marketer who saves time utilizing AI instruments like bots. In keeping with our current survey of 1000+ entrepreneurs, 86% of selling professionals say AI helps them save an hour every day of their regular workflow.

After all, I am unable to overlook how chatbots assist entrepreneurs join with shoppers. Chatbots can direct guests to your web site to the right services or products, reply questions, or troubleshoot points.

All this may be performed rapidly and effectively, and your clients will recognize the swift motion.

The truth is, a current examine discovered that 62% of shoppers favor to interact with digital assistants moderately than look ahead to human brokers.

2. AI Personalization

Finest for: Rapidly gathering information to offer data-driven insights and high-quality personalised content material.

In keeping with our 2024 State of Advertising and marketing Report, 77% of entrepreneurs who use generative AI say it helps them make extra personalised content material, so AI and personalization already go hand-in-hand.

Nevertheless, AI may automate the method of making personalised content material by rapidly and effectively gathering information on buyer habits, preferences, location, and extra.

AI then makes use of this info to generate data-driven insights and tailor content material to particular person clients.

For instance, HubSpot’s Breeze AI gathers high quality information to create personalization at scale.

3. AI Content material creation

Finest for: Creating quick-hit, short-form movies resembling Reels, YouTube Shorts, or TikToks.

As a podcaster, blogger, and former YouTuber, I can affirm that content material creation, whereas enjoyable, is extremely time-consuming.

When you‘re a hobbyist, you most likely don’t thoughts the time spent, however in the event you’re a marketer, you understand you solely have a lot time to spare for a activity.

Fortuitously, AI content material creation automates the method of crafting content material, resembling:

Movies
Social Media posts
Weblog posts
Podcasts

For instance, I not too long ago made a complete YouTube channel utilizing varied kinds of AI in simply minutes. I‘ve additionally created TikToks and weblog posts utilizing solely AI.

And let’s not overlook my earlier instance of utilizing AI instruments like Castmagic to transcribe podcast interviews into written content material.

4. Lead Era

Finest for: Gathering shopper info to generate leads.

Automated lead technology is among the many most helpful types of AI in advertising and marketing. Clever automation in lead-generating duties like lead seize, scoring, and nurturing makes discovering new clients simpler and much much less time-consuming.

For instance, let‘s say I go to the web site of my favourite shoe retailer, DSW, and I’m greeted by an automatic pop-up asking for my identify and e-mail handle in trade for 10% off my subsequent buy.

That info would then be despatched to a CRM and can be used for goal e-mail campaigns that flip me into a brand new constant buyer.

AI automation permits this course of to be accomplished in seconds, saving entrepreneurs money and time.

5. Buyer segmentation

Finest for: Assembly your clients’ wants and producing a better ROI.

AI automation can swiftly categorize your clients into subgroups primarily based on demographics, behaviors, life, location, and wishes.

It’s because AI is exceptionally helpful for extracting, processing, and making use of information. With automated buyer segmentation, you may generate personalised content material like emails, movies, and extra.

As of 2024, virtually 1 / 4 of entrepreneurs already use AI for buyer segmentation.

6. E-mail advertising and marketing

Finest for: Operating a clean, personalised e-mail advertising and marketing marketing campaign.

I‘ve dabbled in e-mail advertising and marketing fairly a bit all through my profession.

I as soon as managed the e-newsletter for the TV station I labored for as a journalist and curated HubSpot’s Advertising and marketing Day by day E-newsletter earlier than it was transformed to a Grasp in Advertising and marketing.

So, belief me after I say AI automated e-mail advertising and marketing made my work as an e-mail marketer a breeze. With AI, I used to be capable of:

Analyze e-mail performances and open charges to see what labored with my target market and what did not
Compile analytics to find out the well being of my campaigns
Rapidly clear my e-mail lists
Ship personalised, segmented content material.

7. Advert concentrating on and optimization

As you‘ve most likely seen by now, AI is a professional at utilizing information to assist create a seamless, focused advertising and marketing marketing campaign. So, it’s no shock that Advert concentrating on and optimizing personalised advertising and marketing supplies are as simple as counting to three for AI.

Now, you may have some nice examples of AI automation in AI. How do you intend to implement clever automation into your subsequent advertising and marketing marketing campaign?