We’re not precisely brief on AI content material creation instruments as we head into 2025—on this record, you’ll see some ol’ faithfuls, and a few which might be hot-off-the-shelf.
In any case, they’re 15 of my high finds, full with instance workflows and use circumstances.
Right here they’re, in no explicit order:
Right here’s a software that wants little introduction. ChatGPT is an AI chatbot that makes use of pure language processing (NLP) to generate human-like content material. It’s like a pseudo-sentient autopredict, constructed on the OpenAI GPT mannequin and its underlying giant language mannequin (LLM) powers a good few of the instruments you’ll see on this record.
How will you use it for AI content material creation?
ChatGPT has 1000’s of use circumstances. One in all my favorites is: knowledge evaluation and knowledge visualization for research-led blogs.
Right here’s my first-pass ChatGPT knowledge evaluation of ‘AI Overview question size’ for my weblog I Analyzed 300K Key phrases. Right here’s What I Discovered About AI Overviews.
It’s very satisfying having the ability to chat a chart into existence.
Listed below are some extra nice examples of simply that from Mateusz and Patrick:
In the event you’ve learn my article, So, you’ve been requested to “humanize” AI content material, you’ll know my ideas on utilizing AI to put in writing lengthy kind content material (TL;DR: Simply don’t do it).
However ChatGPT comes into its personal when producing short-form copy.
That’s what makes it nice for issues like meta knowledge and rephrasing scrappily-written sentences…
I don’t wish to outsource my considering an excessive amount of—ninety good % of the time I’ll nonetheless tweak the copy I run by means of ChatGPT to make it my very own—however this sort of workflow helps me get my ideas out with out obsessing over grammar, construction, and brevity as I write.
The question above, for example, helped me rapidly discover a strategy to truncate my unique sentence. In the long run it grew to become this…
Creating content material at present is about overlaying all the best subjects comprehensively—not simply shoehorning in a couple of alternative key phrases.
We’ve constructed Ahrefs AI Content material Helper that can assist you perceive how your content material addresses these subjects and entities, in relation to the intent of the search.
Utilizing AI, it conducts a topic-level evaluation of your article in opposition to the highest 10 SERP opponents, and scores it out of 100—each for its total theming, and its protection of particular person subtopics.
You’ll get topic-specific AI suggestions for enchancment when your content material hasn’t fairly hit the mark…
And if you wish to rapidly modify or enhance any of your content material within the editor part, you possibly can Ask AI.
Simply choose a paragraph or two, select an motion from preset or sort in your individual request, after which resolve how you can use it.
How will you use it for AI content material creation?
You should use Ahrefs’ AI Content material Helper software in a couple of key methods:
a. Edit/replace an present piece of content material
Begin by stating your focus key phrase and content material URL.
Choose the search intent you need to optimize for.
Then use the subject recommendations and suggestions to edit your content material till you’ve completely coated the matter.
Right here’s how I did simply that for my very own article updates.
b. Analyze total SERP expectations earlier than you begin writing
Enter a key phrase, go away the URL part clean, and get scored in real-time as you write.
No stress!
c. Analyze a competitor piece of content material earlier than you begin writing
You too can cross-examine your opponents’ content material to study from their errors, and get inspiration for matter gaps.
Now, full disclosure, I haven’t performed round with this software extensively myself—it’s model new to Google’s AI Studio—however it completely must be talked about. Google Stream Realtime helps you to share your display with Gemini 2.0, and talk about examples of content material in real-time.
How will you use it for AI content material creation?
You should use it to make copy recommendations, deal with it as an website positioning advisor, or chat to it like a podcast co-host. Right here’s SVP of Hubspot, Kieran Flanagan, testing it out on Hubspot’s homepage, and asking for content material suggestions within the type of Ogilvy.
And right here’s Julian Goldie, founding father of Goldie Company, utilizing it as an website positioning advisor to do a top-level evaluation of key phrase metrics in Ahrefs Key phrases Explorer:
https://www.youtube.com/watch?v=lzmHaROZWtI&t=175s
One different good thing Julian factors out about Google Stream Realtime is its potential to doc your conversations. It provides you downloadable audio soundbites and transcriptions of your whole dialog, which you’ll be able to rework and upcycle into issues like podcasts, social content material, YouTube movies, and blogs—making it a brilliant highly effective software for AI content material creation.
And listed here are another nice use circumstances, as instructed by Julian…
Claude is a ChatGPT various developed by Anthropic—an organization constructed from the bottom up by ex-Open-AI workers. It’s an AI chatbot you could converse with to develop concepts to your content material.
How will you use it for AI content material creation?
For my part, Claude is healthier than ChatGPT in terms of writing short-form, human-sounding copy—and it seems I’m not alone in that line of thought.
However Claude’s not only a one-trick pony. Past having a pure back-and-forth and sharpening a little bit of prose, you need to use Claude Artifacts—an extremely highly effective function for creating and growing your content material.
Artifacts are basically pop-out home windows that generate when a question is a little more advanced or the output will be edited.
You should use Artifacts to do all types of issues, like designing, constructing, and filling whole touchdown pages with out understanding a single line of code.
In that case, Claude will provide up a mock-up of the web page, which you’ll be able to tweak simply by chatting with the AI.
Right here’s an instance of that in motion, by Digital Creator Avi.
https://youtu.be/hXjFmpuT2V0?t=33
A couple of months again, I used Claude to assist me create some downloadable templates whereas updating the weblog: 6 Easy Weblog Publish Templates (Obtain & Edit Alongside).
I merely: fed it a PDF instance of a particular sort of weblog (e.g. competitor comparisons), pasted in my greatest apply recommendation on creating that weblog sort, and in return it generated an instance template.
I neatened it up and added slightly extra element, however total I used to be suitably impressed.
You could find a ton extra AI content material creation use circumstances like this in Claude’s immediate library.
Ahrefs’ AI Overview software reveals you at any time when an AI Overview SERP Function is triggered.
We monitor this in numerous instruments throughout the Ahrefs app, together with Key phrases In all places and Website Explorer.
How will you use it for AI content material creation?
That is an AI content material creation software within the sense that it helps you tactically create content material for inclusion in AI Overviews.
Simply head to the the Matching Phrases report in Ahrefs Key phrases Explorer, and:
Add an AI Overview SERP Function filterSort the desk by Visitors Potential (TP)
This provides you with a listing of AI Overview producing key phrases that additionally provide important Visitors Potential (TP).
In different phrases, creating content material for these key phrases can probably result in extra impressions AND extra clicks.
Ahrefs AI Overviews also can assist you to overview the presence of your present content material in AI. Head to Ahrefs Natural Key phrases report, and set a “The place goal ranks” AI Overview filter—you will note the place your content material seems within the high 3 outcomes of the AIO itself.
NotebookLM is a Google-owned software that permits you to question and work together with your individual notes and paperwork. It’s a reasonably formidable AI content material analysis software.
In 2024, it went viral particularly for its audio overviews, which flip written content material into an extremely plausible podcast-like dialogue.
How will you use it for AI content material creation?
Researching content material is 90% sifting by means of scattered sources.
By feeding NotebookLM your PDFs, Google Docs, and URLs, you possibly can reap the benefits of a better, quicker analysis assistant.
To check it out, I fed my whole again catalog of Ahrefs content material, so I can question it if I ever need to rapidly recall my previous concepts and findings in future initiatives.
Relating to audio, I haven’t but come throughout some other software that sounds as convincingly human as NotebookLM.
Right here’s an instance podcast dialogue of my LLM Optimization weblog, whipped up by PR skilled Andrew Bruce Smith.
Mark Williams-Cook dinner additionally has an excellent podcast collection, The website positioning Patent Podcast, the place he makes use of NotebookLM to dig into Google Patents and rapidly clarify new findings pertaining to Google’s Algorithm.
And, when you fancy a giggle, right here’s NotebookLM discussing a—let’s say ‘alternative’—two-word doc at nice size.
https://www.youtube.com/watch?v=gfr4BP4V1R8
The dialog will get impressively philosophical. I believe this proves NotebookLM has the power to riff on actually something.
In the event you want an AI content material software that can assist you generate key phrase concepts, Ahrefs AI key phrase technology is your go-to. It may give you a whole bunch of latest key phrase alternatives, primarily based on subjects associated to your seed key phrases.
How will you use it for AI content material creation?
The lifetime of a content material creator is a forever-cycle of genius concepts and artistic useless ends.
We’ve constructed a software to get you thru whenever you’re caught in that inventive drought.
For a fast strategy to scale key phrase analysis, you possibly can simply drop your focus key phrase into Ahrefs Key phrases Explorer search bar, then select from 12 presets to seek out untapped content material concepts.
Ahrefs AI Content material Grader is an AI powered content material hole software, which assesses the subject protection of your content material vs. three web page one SERP opponents. Consider it as a ‘lite’ model of Ahrefs AI Content material Helper.
How will you use it for AI content material creation?
Utilizing the site visitors mild system, grade your articles in opposition to high SERP opponents to seek out out which sorts of subjects and subtopics to incorporate inside your individual content material.
The software provides you concrete competitor examples so that you’ll have loads of concepts for bettering your content material.
You too can analyze competitor articles, to plan out your matter and angle earlier than even placing pen to paper.
Hubspot Breeze Content material Agent is an AI author software that makes use of your CRM knowledge to generate content material that’s 100% personalised to your model and clients.
How will you use it for AI content material creation?
Breeze Content material Brokers will search for patterns and tendencies in your buyer knowledge, prepare on uploaded model paperwork and ICPs, after which use all of that info to create hyper-personalized content material.
You’ll be capable to construct touchdown pages, case research, social posts, AI-generated pictures, and podcast scripts in a matter of seconds—all in your model voice.
Right here’s a terrific demo displaying how you need to use Breeze AI instruments for content material creation. Skip to the three.20 mark for Content material Brokers.
https://www.youtube.com/watch?v=4gz1n0atMZ0&t=204s
AI is nice for creating simple, short-form content material. Typically, it even outperforms human content material…
In the event you haven’t heard of Patches, it’s a function in Ahrefs Website Audit that permits you to repair easy points in your web site in a click on—with out having to pester the dev group.
And now, in Patches, our Ask AI function will assist you to generate titles and meta descriptions—additionally at a click on—proper within the “Patch it” enter field.
How will you use it for AI content material creation?
If Website Audit has flagged a problem with titles or meta descriptions, you possibly can Ask AI to repair it. It’ll counsel a title of the correct size primarily based on the web page’s precise content material—even contemplating its language.
Simply head to your newest crawl in Website Audit and edit content material wherever you see the “Patch it” column.
Then click on on the ”Ask AI” button to rewrite your meta titles or descriptions—this actually turns out to be useful whenever you’re creating giant volumes of meta content material for many related pages.
Descript is an AI-powered video and audio modifying software, with nifty options like AI transcription and AI voice cloning.
How will you use it for AI content material creation?
I like Descript and have used it for 3+ years now. It’s best-known for translating video/audio content material right into a textual content doc, and supplying you with the power to edit that content material simply by adjusting the written doc.
Its AI generated transcription and closed captions makes it a extremely highly effective software for creating visible social media content material.
Right here’s an instance of how I used Descript’s AI transcription function to share a podcast shoutout of my content material syndication analysis on X.
And right here’s one other one in all a product tutorial I pulled collectively.
In the event you’re like me and also you fluff your “traces” or get away in a chilly sweat when studying something scripted, then you definately’ll love the voice cloner. One learn of a chapter is all it takes for Descript to convincingly recreate your voice so that you simply’ll by no means need to do it once more. Hurrah!
Because of this, it’s an particularly helpful function for scaling the creation of video demos and product advertising belongings. I’ve additionally used it to cowl up errors I’ve made on podcasts. You’d by no means know—muhahah!
Jasper.ai is an entire suite of promoting apps, nice for creating all types of marketing campaign belongings.
Jasper.ai is constructed on a broader scope of huge language fashions past simply ChatGPT—together with Google, Anthropic, Cohere, and its personal mannequin.
With 80+ marketing-specific apps and 50+ content material templates, it helps you compose podcast outlines, reengagement emails, nurture e mail sequences—even Quora solutions.
You possibly can work collaboratively on paperwork in public workspaces, and use the On the spot Magic function to whip up a full marketing campaign’s value of content material from a single transient.
How will you use it for AI content material creation?
Probably the most highly effective a part of Jasper.ai, for me, is Model IQ—that’s the little bit of the app that fine-tunes the underlying AI to imitate your model tone of voice and type.
You simply feed it an instance of your content material for ‘tone’ inspiration, and it turns right into a convincing mouthpiece to your model.
Jasper.ai is way more plausible than baseline AI instruments in terms of replicating tone of voice. ChatGPT, Claude, Gemini and the remaining are notoriously unhealthy at shifting tone of voice—even when you try to coach them on examples of your content material. The pendulum both swings painfully formal (assume “Within the everchanging panorama of”) or cringe-inducingly casual (e.g. “on this loopy world”).
To begin off, I fed Jasper.ai an instance of my very own writing (So You’ve Been Requested To “Humanize” AI Content material).
Then I gave it an instance headline, hit the ‘generate’ button to spin-up a top level view (sometimes one thing I’d write myself, however did this for the sake of a fast check), after which hit ‘generate’ once more to get a pattern of my “customized” tone of voice shoulder-to-shoulder with a generic AI model.
And I used to be suitably impressed. Inevitably the odd tacky AI-ism crept in (e.g. “survive and thrive”), however it replicated a conversational, barely snarky tone fairly effectively.
I received’t be utilizing it for long-form content material, however the function to spotlight content material and provides me concepts for rephrasing content material in my very own type could be very interesting.
Canva comes with a full stock of AI content material creation instruments together with an AI picture generator, social put up designer, magic write, artwork generator, presentation maker, and textual content to video creator.
How will you use it for AI content material creation?
You are able to do a lot with Canva’s AI suite it’s unattainable to cram all of it into this text. It’s most likely higher if I simply present you…
https://www.youtube.com/watch?v=bVCRcNlY1yw
So, you can also make up fast graphics as an instance your factors in blogs, generate snappy social media clips, create marketing campaign belongings all with the identical visible language—and a lot extra.
Or, like me, you possibly can simply get sidetracked making an AI avatar of your self writing about AI, when you are pretending to put in writing about AI.
Author is a self-described full-stack generative AI platform. It goes past your normal AI author instruments, packing in 30+ apps that can assist you hearth up content material concepts and customized copy.
Related in structure to Jasper, it options two fundamental areas: a doc editor (the place all apps open), and a chatbot (referred to as “Ask Author”).
How will you use it for AI content material creation?
Author has acquired apps for days, for all types of content material duties—from drafting product messaging (e.g. descriptions for eCommerce merchandise) and press releases (e.g. a full-length press launch, that includes quotes, stats, and firm particulars.), to tooltip shorteners (for trimming lengthy tooltips into product-ready copy) or product launch notes (for turning a listing of function and bug tickets into launch notes).
You are able to do a severe quantity of customization to make Author be just right for you—arrange customized prompts, add firm IP, and even generate an organization Information Graph for querying inner info (although keep in mind that is an Enterprise function and appears to require a hefty setup/integration).
Author additionally comes with a function referred to as “Customise Author”, which fine-tunes its AI to your group’s content material pointers.
I skilled it on the identical article I take advantage of to coach Jasper.ai, and the AI “Author” model of me was a tad… dramatic.
I don’t sound like that, do I?!
As it’s, I most likely wouldn’t use Author for this sort of workflow. I’d have to mess around and get my “voice” sounding a bit extra me.
Otter.ai is an AI transcription software. You feed it your video and audio content material, or let it eavesdrop on your conferences, and it produces a transcript. Very simple.
How will you use it for AI content material creation?
I used Otter.ai again once I labored for BuzzSumo. I’d interview clients about their expertise with the product, their day-to-day actions, the most important issues they confronted, and the influence of trade adjustments on their enterprise.
Typically the conversations had been lengthy and free-flowing, so I’d use Otter.ai to transcribe and summarize the assembly. Then, I’d share takeaways with my group and search previous transcripts for brand new content material concepts. I additionally appreciated to seize the odd quote for advertising supplies and blogs.
Oh, and right here’s a enjoyable factor. I logged into my previous Otter.ai account to indicate you the platform in motion, then stumbled throughout this…
Right here’s me doing analysis in preparation for my interview at Ahrefs. I’d discovered a Demand Gen Chat podcast with Ahrefs’ CMO, Tim Soulo, and needed to learn the dialog (as a substitute of listening) as a result of I didn’t have my headphones on me. I dropped it into Otter.ai, and out got here the total transcript, plus a abstract, full notes, and motion objects.
Ultimate ideas
So there you could have it. My record of the most effective AI content material creation instruments—and whereas I do know new platforms will emerge (most likely even earlier than I’ve hit ‘publish’) I’m assured these are a terrific choice to make use of at present.
In the event you’re looking out free of charge AI content material creation instruments, Ahrefs additionally has a bunch of these—from paragraph rewriters to stipulate turbines. Verify them out.
And please do share your favourite AI content material creation instruments with me on LinkedIn. I’m all the time fascinated by new AI devices and gizmos!