11 Actual Property Social Media Advertising Methods That Work

If you happen to’re struggling to market your enterprise on social media, or worse, haven’t even began but, you could be in for a impolite awakening in 2025. When you had been pulling your hair out attempting to give you the proper publish concept, different brokers in your farm space simply…did it. Certain, they made errors, however at present, their social media advertising and marketing helps them construct their private manufacturers and generate leads — even whereas they sleep.

After all, constructing a social media presence that generates leads when you sleep isn’t simple. It requires strategic planning, the proper instruments, and perhaps most significantly, a mindset shift. To assist, we put collectively our greatest methods for actual property social media advertising and marketing that also work, frequent errors to keep away from, how to decide on which platforms to deal with, and our favourite free and paid social media instruments that may minimize your work in half.

First, let’s dig into why social media continues to be the most effective advertising and marketing instrument for each agent.

The purpose of actual property advertising and marketing is easy however not simple: Get individuals who wish to purchase or promote actual property to know, like and belief you sufficient to choose up the cellphone and name you. Leads that decision from conventional advertising and marketing methods like pay-per-click (PPC) advertisements or postcards most likely already belief you — they wouldn’t name you in the event that they didn’t — however that’s the place the arduous work of getting them to know and such as you begins. That’s quite a lot of stress for one cellphone name and the place most new brokers fail.

When leads contact you after following you on social media, the arduous work of getting them to know and such as you is already carried out. If you happen to observe my suggestions under, your social media account will exhibit not solely your actual property experience so leads belief you — but in addition your distinctive persona, humorousness, day-to-day triumphs and struggles, and even your hobbies and household life. It’s like beginning off on third base!

It’s additionally backed up by science. Research present that 58% of individuals could be prepared to pay MORE to work with somebody who doesn’t work for an enormous firm, however has a longtime private model. Social media provides you the proper alternative to construct a model that resonates.

Now that you’ve a greater concept of why social media is so essential for your enterprise, right here’s a fast breakdown of the advertising and marketing alternatives and downsides for the 5 largest platforms.

Now that you just’re (hopefully) impressed to go all-in on social media this 12 months, let’s undergo the most effective methods for constructing your “know, like and belief” issue to start out producing motivated leads.

1. Prioritize status over attain

The important thing to profitable actual property social media advertising and marketing is to construct significant connections with folks in your farm space who wish to purchase or promote actual property. Making a viral publish that will get 10,000 likes may enhance your ego, but it surely gained’t enable you to promote extra homes if none of these folks dwell in your farm space. That is why creating an avatar of your ultimate shopper and creating content material for them (and solely them) must be your main purpose on social media.

To generate leads out of your social media posts, you should know your ultimate shopper’s wants, fears and wishes, and know the issues they want you to resolve for them. So earlier than you publish something, take the time to determine who your ultimate shopper is and what they want and wish from you.

Right here’s an instance of a publish that targets empty-nesters with an emotional hook.

2. Write scroll-stopping hooks 

Even should you’re THE hyper-local market skilled, folks won’t ever realize it in the event that they don’t click on in your posts. That’s the place hooks are available. Hooks are quick phrases that entice somebody to click on in your publish. Good hooks pique curiosity or reply a burning query your ultimate shopper has at a particular stage of their shopping for or promoting journey.

Scroll-stopping hooks are essential for constructing engagement on social media. Not only for getting extra views and likes, however for folks scanning your profile for the primary time to see what you discuss to resolve in the event that they wish to observe you. Effectively-crafted hooks will persuade them to take a look at extra of your posts and (hopefully) name you. Right here’s a wonderful instance of a scroll-stopping hook to get followers to learn academic content material. Who doesn’t wish to study mortgage secrets and techniques banks don’t need you to know?

If you need scroll-stopping hooks and academic content material like this, try the viral actual property advertising and marketing firm that wrote it: Espresso & Contracts. They’ve a whole bunch of attractive, done-for-you templates and scripts for Reels, Tales, carousel posts, and rather more. All created by Realtors, for Realtors.

3. Give attention to storytelling

A scroll-stopping hook may persuade somebody to click on in your publish, however a compelling story will hold them there. So, if you wish to generate leads from social media, deal with telling tales that resonate with native patrons and sellers.

Why do tales work so effectively for producing leads on social media? Research present that individuals keep in mind as much as 22 occasions extra data from a narrative than from information alone. Meaning individuals who watch or learn your tales can be way more prone to keep in mind that you’re a hyper-local market skilled, a tough employee or that you just supply concierge-level customer support.

Even higher, since social media platforms like Instagram, Fb, YouTube and TikTok rank content material based mostly on how lengthy folks watch or learn, your content material can be proven to extra folks.

Need to inform your story on Instagram however nonetheless digital camera shy? Don’t sweat it. Simply publish a picture carousel publish with a scroll-stopping hook and inform your story within the caption:

4. Embrace the cringe

One of the frequent excuses we hear from brokers who haven’t began on social media is that they don’t wish to embarrass themselves. They nonetheless suppose each advertising and marketing piece they produce must be polished {and professional}. Guess what? Not solely is that this not true in 2025, however platforms like TikTok and Instagram Reels really reward brokers who create casual content material.

Brokers with a whole bunch of 1000’s of followers, like Glennda Baker, simply decide up their telephones, hit report, and begin speaking. So recover from your worry of being good and begin creating content material that resonates with patrons and sellers. Bear in mind, folks wish to work with different folks, not manufacturers.

Will your first few movies make you wish to die of embarrassment? Perhaps, however the one technique to recover from it’s to get began.

Right here’s an instance of an Instagram publish with a scroll-stopping hook that tells a compelling story. The agent is simply sitting in her automobile speaking into her cellphone.

5. Optimize your profile for conversions 

Pinning your greatest content material and an “about me” publish to the highest of your profile is without doubt one of the greatest methods to get potential results in contact you. In spite of everything, 100% of the people who find themselves contemplating hiring you’ll click on in your profile first. An optimized profile web page will make it simple for them to take the following step — even when that subsequent step is to observe you.

Your profile bio ought to supply your contact data, together with your cellphone quantity and e mail tackle, the areas you serve, and ideally, a “hyperlink in bio” instrument like hyperlink.tree that connects them to a touchdown web page in your web site, your Zillow profile or a brand new shopper consumption kind.

After all, not everybody who clicks in your profile will attain out simply because you’ve gotten your contact data listed. To persuade the tire kickers to choose up the cellphone or simply provide you with a observe, pin a fast “about me” publish or video, a testimonial, or different content material that tells individuals who you might be and what you may supply them to the highest of your profile.

6. Create content material each single day

As a substitute of ready for inspiration to strike, decide to creating content material for social media day by day. As a Realtor, you’ve gotten countless alternatives for content material creation.

Touring a brand new itemizing? Take a fast sneak peek video. Have an open home? Go dwell on Fb or exhibit your snack desk or advertising and marketing supplies. Simply helped a shopper by a difficult closing? Shoot a fast video telling their story and the way you saved the day.

Actuality exhibits like Million Greenback Itemizing are hits for an excellent purpose. Social media provides you an opportunity to create your personal!

7. Solely publish content material that helps folks know, like & belief you

If you happen to’re on the fence about whether or not or to not create content material, ask your self if it can assist your audience know, like or belief you extra. If it can, publish it! If you happen to gained’t, reserve it to your private account.

Listed below are a number of examples of content material that can assist folks know, like and belief you.

Know: About me posts and movies

Like: Day within the life movies, triumphs and setbacks, household, hobbies & private life

Belief: Simply listed and simply offered, market updates and evaluation, academic content material

And listed below are some that most likely gained’t. 

Destructive content material about different brokers or brokerages 

Political sizzling takes – until you REALLY know your viewers!

Displaying off luxurious automobiles, holidays, watches or jewellery

8. Create a content material calendar to schedule your posts

If you happen to create content material day by day, you could be shocked at how rapidly you construct sufficient for a full week (or perhaps a full month) of social media posts. The subsequent step to constructing a bulletproof social media account is to create a content material calendar to schedule your posts.

Your purpose is to distribute the content material that will get folks to know, like, and belief you all through the month. For instance, you may wish to schedule market updates on Mondays, academic movies on Thursdays, and open home promotions on Fridays. Upon getting created your content material calendar for the month, begin loading posts utilizing an automatic social media instrument like Buffer or Hootsuite.

Right here’s an instance of an efficient content material calendar from Espresso & Contracts.

9. Develop your model by serving to your area people thrive

Butcher, baker, candlestick maker — Realtor. It’s arduous to overstate how a lot worth you add to a area people — even should you acquired into actual property only for the cash. You assist promote the world to new householders and assist locals construct generational wealth. You assist construct communities, one residence sale or buy at a time. In return, you get a thriving enterprise. A win-win.

Pay it ahead by serving to your neighborhood thrive, and your model will develop. A brand new espresso store simply opened on Fundamental Road? Interview the proprietor in an Instagram Reel. A historic native diner fell on arduous occasions? Begin a GoFundMe to assist them increase cash. Even should you don’t get a single new lead, serving to your area people thrive will make you extra smitten by exhibiting it off to new patrons. There may be nothing extra contagious than enthusiasm!

Now that a bit extra about how you can method social media, let’s check out some frequent errors brokers make.

10. Hiding behind your brokerage 

If you happen to’re a brand new agent, you could be tempted to keep away from the highlight and lean in your brokerage’s status on social media. In spite of everything, folks already know, like, and belief your brokerage.

This method has two large issues: First, nobody cares that you just work for Douglas Elliman. They care when you’ve got the information and experience to get them what they need. Second, folks like following different folks on social media, not large manufacturers. Ryan Serhant’s private Instagram has virtually two million followers. His SERHANT. brokerage account has a bit beneath 400,000.

11. Avoiding video

In actual property social media advertising and marketing, video continues to be king. Itemizing movies give patrons a significantly better concept of what a property is basically like than even the most effective images, and research present that eye contact, even on video, helps construct belief with shoppers. What higher technique to give your potential shoppers a sneak peek of what it’s actually prefer to work with you?

Video isn’t just about promoting properties and constructing belief. It may possibly additionally get your content material in entrance of extra folks. Algorithms on social media platforms like Instagram and Fb closely favor video, and also you gained’t have the ability to publish something on TikTok or YouTube with out it.

12. Not posting a wide range of content material

One of the frequent errors I see brokers and brokers make on social media is posting the identical sorts of content material time and again. Certain, movies are an ideal technique to get your followers to know, like, and belief you, however not your whole followers will wish to watch them. As a substitute, deal with selection if you plan out your content material calendar. You’ll enhance your odds of reaching extra followers, and as a bonus, you’ll make your profile extra interesting. A very good rule of thumb is to publish round 80% enjoyable content material and 20% promotional content material.

13. Solely utilizing your headshot

The times of getting one hyper-glossy headshot that you just plaster in every single place are lengthy gone. Don’t get me improper, an excellent headshot is a vital a part of your private model. However does it really replicate who you might be as an individual? Does it give potential leads a style of what it could be prefer to spend 4 hours in your automobile with you subsequent Sunday?

As a substitute, take the time to shoot way of life footage so as to add a little bit of your persona to your market updates, academic content material and different non-video content material. Right here’s an instance of an agent utilizing a life-style photograph as an alternative of a headshot on Instagram:

If you wish to save time, cash, and energy advertising and marketing your model on social media this 12 months, these three instruments are must-haves.

If you wish to save time, cash, and energy in your social media advertising and marketing this 12 months, these three instruments are must-haves:

Greatest for video modifying: CapCut

Beginning value: Free – $9.99 per 30 days

If you happen to’ve watched a viral video or meme on social media in the previous couple of years, chances are high it was edited with Capcut. Capcut presents lots of the identical instruments skilled video editors use in a light-weight, easy-to-use platform. Even higher? You should utilize a fundamental model of Capcut without spending a dime.

Greatest for scheduling & automated posting: Buffer

Beginning value: Free – $6 per 30 days for single customers

Fortunately, social media posting instruments like Buffer have made manually posting your content material a factor of the previous. With Buffer, you may load a month’s value of content material and it’ll publish it to your account for you — routinely. It even contains an AI assistant and touchdown web page builder. All without spending a dime.

Greatest for social media templates: Espresso & Contracts

Beginning value: $54 per 30 days

Based in 2018 by Realtor Haley Ingram, Espresso & Contracts takes the guesswork out of selling your private model on social media. Focusing totally on Instagram, Espresso & Contracts has virtually every little thing you should plan, create, and publish a full 12 months of social media content material from day one. They’re making actual property social media a prettier place to scroll, and for that, we’re grateful.

Greatest for Fb & Instagram promoting: StreetText

Beginning value: $59 per 30 days

Streetext is an inexpensive and easy-to-use platform that gives confirmed templates and funnels for promoting on Fb. It’s vital if you wish to begin promoting on Fb however don’t know the place to start out. As a substitute of leaping into the deep finish, you need to use their plug-and-play advertisements to start out producing leads immediately.

Greatest for content material creation: A flagship smartphone

A straightforward means to enhance your social media advertising and marketing is to spend money on the most effective cellphone you may afford – ideally a flagship from Apple or Samsung.  Right here’s why: The standard of your cellphone’s digital camera, microphone and processing energy issues greater than you suppose. The newest and best iPhone won’t be 10x higher than your 3-year-old burner cellphone, but it surely WILL be higher. Even delicate enhancements in photograph and video high quality may help your model look extra polished {and professional} on social media. Advertising is a sport of inches. If you happen to’re 1% higher than your competitors, you’ll develop sooner and finally, achieve extra market share.

Actual property social media advertising and marketing: The complete image 

Opposite to what many so-called specialists declare, social media continues to be the most effective place to market your actual property enterprise. Not like conventional advertising and marketing, it provides you the proper alternative to get potential patrons and sellers to know, like and belief you over the lengthy haul.

If you happen to deal with constructing your private model, making significant connections along with your viewers, and use the proper instruments, it could possibly enable you to generate leads and construct a enterprise that survives in any market.

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