Calculators are the unlikely tactic savvy web site homeowners are utilizing to drive lots of of hundreds (and typically tens of millions) of clicks from Google to their web sites.
On this article, I’ll share some examples of calculators that caught my consideration and present you the way I discovered them. (And how one can make one, too.)
Key stats
Web site: Groww.inDomain Score: 75Country: IndiaNiche: FinanceCalculator natural site visitors: 3.5mCalculator estimated worth: $128k
The best site visitors calculator in my analysis was an Indian systematic funding plan calculator— generally referred to as “SIP calculator.”
I didn’t know what it was, so I needed to Google it. However, it seems {that a} SIP calculator allows individuals to know the return on their mutual fund investments.
In mutual fund investments, buyers pool their cash in shares, bonds, and different securities.
One of many attention-grabbing issues about this website is that this isn’t the one calculator they’ve. In accordance with Ahrefs’ Website Explorer, they’ve 216 pages of their /calculator/ mum or dad subfolder, which has complete site visitors of 8.6m—not too shabby.
And in case you are on the lookout for some calculator inspo, they’ve 77.2k calculator-themed key phrases you possibly can flick thru.
Key stats
Web site: Bankrate.comDomain Score: 90Country: U.S.Area of interest: FinanceCalculator natural site visitors: 1.4mCalculator estimated worth: $1m
If you’re fortunate sufficient to be buying a brand new home, one of many stuff you’ll in all probability want to think about is how a lot you possibly can afford to pay again monthly. Working this out might be tough—except you might have a mortgage calculator that will help you work it out.
The /mortgages/ subfolder has a complete of 1,065 pages and has a complete site visitors of two.9M. And guess what the primary web page is? The mortgage calculator.
This web page drives 25.9% of the site visitors inside this subfolder.
Key stats
Web site: Percentagecalculator.netDomain Score: 52Country: U.S.Area of interest: FinanceCalculator natural site visitors: 1.6mCalculator estimated worth: $44.9k
If, like me and lots of of different SEOs, you’ve Googled “proportion enhance calculator” in the previous few years throughout reporting week, then you’ll have in all probability used this web site.
Proportion Calculator lets you full fundamental proportion calculations like proportion will increase and reduces.
The truth that you are able to do this all in a spreadsheet doesn’t appear to have impacted its natural site visitors one iota. It presently receives 1.6 million natural site visitors to this web page.
In accordance with the Prime Pages report in Ahrefs, this can be a 3-page website in complete, and as you possibly can see from the under, all of the site visitors goes to the homepage.
Key stats
Web site: Mayoclinic.orgDomain Score: 92Country: U.S.Area of interest: HealthCalculator natural site visitors:456kCalculator estimated worth: $106k
Mayoclinic is likely one of the most well-known well being websites on the web. It’s a DR 92 website with an estimated site visitors worth of $47.9m.
Though its calorie calculator might look fundamental, it presently receives 456k natural site visitors and has an estimated worth of $106k.
Trying on the site visitors of the mum or dad /in-depth/ subfolder, we are able to see that this calculator is driving 41.6% of natural site visitors inside the subfolder.
Key stats
Web site: americanpregnancy.orgDomain Score: 82Country: U.S.Area of interest: HealthCalculator natural site visitors: 427kCalculator estimated worth: $60.4k
This calculator calculates the due date to your being pregnant based mostly in your final menstrual interval. It’s an estimate, but it surely’s nonetheless a wildly widespread web page.
If we go to the mum or dad /sources/ folder and have a look at the Prime pages report in Ahrefs, we are able to see it’s the most well-liked web page, answerable for 85.4% of the site visitors for the mum or dad subfolder.
Key stats
Web site: webmd.comDomain Score: 92Country: U.S.Area of interest: HealthCalculator natural site visitors: 373kCalculator estimated worth: $72.1k
One other pregnancy-themed calculator is that this ovulation calculator. It estimates probably the most fertile days of the month based mostly on the info you present.
The calculator solves an issue by making it simpler to know when you’ll probably be capable to conceive. It’s barely extra sophisticated than some examples and has a snazzy calendar show.
If we head to the Prime pages report for the /child/ mum or dad subfolder, we are able to see that 18.3% of their site visitors comes from the ovulation calculator web page.
Key stats
Web site: smartasset.comDomain Score: 83Country: U.S.Area of interest: FinanceCalculator natural site visitors: 690kCalculator estimated worth: $1.1m
Until you reside within the Cayman Islands or one other tax-free location, you’ll in all probability need to examine sooner or later how a lot of your wage goes on taxes and the way a lot of your paycheck you get to take dwelling.
One of many quickest methods to work out is to make use of a paycheck or wage calculator. This instance by Good Asset is straightforward to make use of and gives a transparent breakdown of all of the deductions out of your paycheck.
If we head to the /taxes/ mum or dad subfolder, shock, shock—it’s the highest-traffic web page.
But when we glance a bit nearer, we are able to see one thing extra attention-grabbing about this website: they’ve taken a programmatic search engine marketing method to creating calculators. They’ve created paycheck calculators for all of the totally different states within the U.S., and utilizing this technique it’s driving vital natural site visitors.
Key stats
Web site: nerdwallet.comDomain Score: 90Country: U.S.Area of interest: FinanceCalculator natural site visitors: 289kCalculator estimated worth: $19.3k
My colleague Mateusz Makosiewicz wrote a improbable article about Nerdwallet’s search engine marketing technique lately that I strongly suggest you learn. So, it wasn’t a lot of a shock to see Nerdwallet’s compound curiosity calculator pop up within the analysis for this text.
If we plug the mum or dad /calculators/ subfolder into Website Explorer’s Prime pages report, we are able to see two issues.
This compound curiosity calculator drives 33.7% of the site visitors and is their top-performing web page on this subfolderThe compound curiosity calculator is only one of 21 calculators on this subfolder, so it’s doubtless these calculators are a part of a deliberate search engine marketing technique
I discovered these web sites utilizing two instruments in Ahrefs: Internet Explorer and Batch Evaluation 2.0.
Right here’s how one can recreate it:
1. Go to Internet Explorer and sort in:
inurl:calculator
Then hit search and export the 1000 URLs. Then copy all of the web sites and head to Batch Evaluation 2.0
2. Batch Evaluation 2.0 – Paste your Internet Explorer web sites into Batch Evaluation 2.0.
Then export the listing and analyze — I’ve highlighted the site visitors column under.
If you wish to discover extra concepts for creating your personal calculator, you possibly can analysis it utilizing Key phrases Explorer.
To begin, enter “calculator” into the search bar of Key phrases Explorer and click on on the Matching phrases report.
You may then click on by means of to the Clusters by Dad or mum Matter to see some key calculators persons are trying to find. Scroll by means of the outcomes till you discover a key phrase you suppose would work.
Ahrefs says there are 35,819 clusters right here—greater than sufficient concepts to go looking by means of.
In instances passed by, except you have been technically inclined, you’d have needed to have employed a developer to construct your personal calculator.
However these days, it’s as simple as asking your favourite LLM or an AI coding software like Cursor to construct it for you.
Right here’s an instance of a Calorie Calculator I made in about 10 seconds utilizing Cursor. Beginning with the supremely advanced immediate: “Are you able to make me a calorie calculator.”
I obtained Cursor so as to add an Ahrefs emblem as a follow-up immediate for a little bit of enjoyable, however you get the concept. It’s tremendous simple to customise.
Sidenote.
It might take a bit longer to push this to a web site, and relying in your setup, you may need to adapt the code to your precise necessities. However the site visitors numbers and the convenience of making these calculators make it one other viable methodology to get natural site visitors—particularly should you work in a distinct segment like well being or finance and have a well-established web site.
Closing ideas
When web site homeowners need to enhance site visitors to their web site, hardly ever the reply is “Let’s construct a calculator!” However from my evaluation, there’s loads of site visitors on the market for individuals who make the leap and construct one.
Is it a substitute for weblog content material? No, clearly not. However when you’ve got a web site in a distinct segment that would have a calculator, you could be lacking out on natural site visitors by not having one. And the perfect bit is—-they are simpler and sooner than ever earlier than to construct.
Received questions? Let me know on LinkedIn.