10 of the Finest TikTok Advert Examples (+Why They’ll Make You Click on)

I’ve tried and tried, however I can’t crack the TikTok algorithm. Mates and friends usually ask for recommendation on methods to get eyes and engagement there, and I hate to confess it, however I’ve bought nothing.

Fortunately, TikTok advertisements are right here to bypass the unknowns and attain your audiences, and the very best TikTok advertisements have created fairly the playbook to success.

Whereas TikTok’s future remains to be unsure — it’s already banned in a number of international locations and is on the verge of the identical destiny in the US — its advertising potential can’t be denied.

Entrepreneurs report that it has the third-highest engagement of all social media and it’s also the fastest-growing (rising 9% yr over yr from 2023). Let’s check out among the finest TikTok advert examples so you’ll be able to reap a few of its rewards.

Desk of Contents

However wait, why do you have to spend money on TikTok Adverts?

If you happen to’re not satisfied that TikTok is value investing your advertising {dollars}, bere are some fast information and statistics that will change your thoughts:

It’s reasonably priced: TikTok’s CPM is half the price of Instagram, a 3rd of the price of Twitter, and 62% lower than Snapchat. (eMarketer)
After seeing an advert on TikTok, viewers belief the model 41% extra and are 31% extra more likely to be loyal to the model. (TikTok)
TikTok customers are 1.8x extra more likely to persuade their household and buddies to purchase the merchandise they bought beforehand (versus non-TikTok customers). (TikTok)
37% of TikTok customers in the US made purchases both by hyperlinks on the app or immediately on the platform. (Statista)

The best way to Get Began with TikTok Adverts

If you happen to’re new to TikTok, you’ll positively need to obtain a duplicate of our complete information to TikTok Advertising and marketing earlier than we proceed.

It’s free and offers you a robust basis on harnessing the platform’s energy for enterprise success.

You may also take a look at our article “TikTok Adverts Information: How They Work + Value and Assessment Course of [+ Examples].”

In it, fellow HubSpotter Flori Needle breaks down every part you have to find out about creating an account, really constructing an advert within the platform, and getting authorized.

Maintain studying for inspiration for these advertisements.

Forms of TikTok Ads

Whereas restricted when it comes to concentrating on and targets in comparison with platforms like Instagram and Fb, TikTok presents a variety of advert codecs for entrepreneurs and advertisers to select from.

TikTok TopView Adverts

A TopView TikTok Advert is actually a video advert proven to customers instantly upon opening the app.

It seems as a three-second full-screen expertise earlier than transitioning into an in-feed model of the video with icons and the flexibility to work together or navigate as you would like.

Supply

TikTok claims customers are 1.5x extra more likely to recall a model from TopView than different advert sorts, whereas a examine by Kantar discovered 68% of customers had been extra more likely to click on on TopView advertisements than others.

The platform touts this as their most premium advert kind, and I don’t blame them for the publicity and undivided consideration it gives. That mentioned, this advert kind is barely obtainable to pick customers.

What’s it finest for? Consciousness, web site visitors, conversions (lead era).

In-feed Movies

In-feed advertisements seem immediately in a person’s content material feed and resemble native TikTok movies minus a small “sponsored” tag.

These ads might be video-based or picture (extra on that shortly), as much as 60 seconds lengthy, and embody a call-to-action button that may direct customers to an internet site, touchdown web page, and even TikTok Store.

(That is positively the preferred TikTok Advert kind.)

What’s it finest for? Web site visitors, conversions, app downloads.

In-feed Picture/Carousel Adverts

Whereas primarily recognized for video, TikTok additionally permits you to add static picture content material, which brings us to the in-feed picture or “carousel” advertisements.

This format is much like “Carousel” on Instagram. It permits you to add a number of photos in a sequence that customers should then scroll by to see your complete message (although it’s also possible to automate the scrolling).

Not like movies, which individuals can passively watch, these advertisements allow you to spotlight a number of issues and promote engagement/interplay together with your model in-feed.

What’s it finest for? Web site visitors, conversions/lead era, engagement, and selling merchandise in TikTok Store.

Branded Mission (Hashtag Challenges and Results)

Branded Missions (generally known as Hashtag Challenges) are basically bigger advert campaigns (normally centered round a hashtag or branded impact) the place manufacturers are paired with TikTok creators to create content material round their targets.

Slightly than crafting a completed advert, manufacturers are placing collectively extra of a inventive transient to clarify what they’re in search of from creators and persuade them to take part.

Supply

A Branded Mission marketing campaign should embody:

​Bundled Function Web page (Branded Hashtag web page and/or Branded Impact web page)
​Branded Mission Web page
​Branded Mission Particulars Tab
​Branded Mission Submission Tab
​Mission Heart Web page

Extra particulars on these from TikTok right here.

What’s it finest for? Constructing model consciousness and producing engagement.

Spark Adverts

Merely put, Spark Adverts are like “Boosted” posts on Fb or Instagram — present content material you resolve to advertise to new or bigger audiences with promoting.

The distinction right here is that it may be content material in your profile or from different customers who’ve granted permission to advertise their movies.

In different phrases, you’ll be able to share any of the good user-generated content material clients create about your product. This enables manufacturers to get essentially the most out of content material already proving to work, working “smarter, not more durable.”

Spark advertisements are displayed in-feed like they had been initially posted however add a call-to-action butt that may drive visitors to a model’s TikTok profile, web site, or TikTok Store.

What’s it finest for? Constructing consciousness, belief, conversions, Tiktok Store gross sales, and buyer appreciation.

What makes a fantastic TikTok advert?

Quick-paced and Concise

TikTok advert movies might be as much as 60 seconds lengthy, however even the platform recommends conserving them 9 to fifteen seconds lengthy, as these are inclined to carry out finest.

It’s at all times smart to maintain your content material brief and candy to keep away from dropping your viewers’s consideration and in addition leaving them wanting extra.

(And prepared to click on to get it.)

Much less Produced

Gaining reputation through the COVID-19 lockdown, TikTok grew to become recognized for the less-refined manufacturing worth of its movies.

Individuals from all walks of life may edit and share movies and the bulk had been shot vertically on a smartphone, had no fancy sound or lighting, and had been normally in houses or real-life scenes/settings.

This fashion grew to become a platform staple and key to adapting to its tradition.

Conversational Tone

One other staple of TikTok is its conversational tone. A lot of the content material options individuals chatting with the digital camera or with a story voiceover, making info accessible and simple to know. It’s uncommon to see unique content material that doesn’t observe this fashion, and nice TikTok advertisements are inclined to emulate it.

Total, the very best TikTok advertisements really feel native to the platform, aligning with the fashion of the content material shared there and what your specific target market desires and does there.

A lot of the factors above come again to this, however listed below are a couple of different issues we generally see:

Specializing in the client (their ache factors, pursuits, considerations, and experiences)
Incorporating traits (memes, subjects, sounds, and so on.)
Working with widespread, related influencers or creators

Let’s check out some examples of advertisements that seize these parts effectively and what you’ll be able to be taught from them.

1. BetterHelp

One of many hallmarks of TikTok content material is decrease manufacturing worth. I don’t imply this as an insult in any method; I merely imply it’s much less refined.

Slightly than trying like a conventional, big-budget tv industrial, TikTok movies are inclined to seem like a non-public shopper filmed them with only a smartphone.

They could be dimly lit, the footage just a little shaky. This makes the content material come off as extra genuine and relatable, an ideal sentiment for BetterHelp.

What We Like:

Brief and direct with its messaging.
The “speaking head” fashion feels such as you’re simply receiving recommendation from a good friend. It’s extra of a heart-to-heart dialog.
The setting of the narrator doing a skincare routine aligns with and drives dwelling the thought of self-care.

The Lesson: Maintain your video conversational and simple. This video doesn’t really feel scripted however like an natural dialog with somebody who cares about you. Slightly than coming off like a pushy gross sales pitch like lots of promoting, it makes you need to hear.

Professional Tip: At all times embody captions in movies with talking. This makes your video accessible to a bigger viewers and helps get your message throughout even when viewers have their pontificate.

2. DoorDash

What We Like:

It makes use of a compelling hook to seize your consideration.
The advert makes use of a Gen Z narrator to attraction to the demographic on the platform. 78% of Gen Z within the US studies utilizing TikTok, based on Measure Protocol.
The advert makes use of a preferred impact on TikTok, often known as inexperienced display screen, permitting the creator to display how straightforward it’s to join DoorDash. Combining all these techniques provides you a video that appears and feels genuine to the platform.

The Lesson: Know your viewers. From the creator to the hook, it’s clear who DoorDash is making an attempt to attraction to with this advert: younger adults who need some further money for enjoyable issues like AirPods. Get to know your purchaser persona and cater your TikTok advert to talk to all their pursuits.

3. SuperGoop

Like many millennial girls, my “for you” web page is usually filled with make-up and skincare ideas. So, this SuperGoop TikTok suits proper in.

In it, a creator reveals viewers methods to get a “glowy” summer season look utilizing two SuperGoop merchandise.

What We Like:

A swift size of 29-second
“Hacks” and how-tos are widespread on TikTok. This advert delivers worth as a tutorial for fixing a standard downside.
Capitalizes on a easy, first-person narrative voiceover.
Ends with a name to motion; telling viewers to “store now” for the product featured within the video

The Lesson: At all times finish with the subsequent steps on your viewer. It’s one factor to persuade somebody to need your services or products, however in case you don’t inform them methods to really get their palms on it, you solely create extra friction.

4. HelloFresh

There’s nothing worse than watching an advert that feels scripted or pressured. One technique to get round that is by filming a vlog-style video, like this one from HelloFresh:

What We Like:

Grabs your consideration by mentioning a standard ache level: spending an excessive amount of on the grocery retailer.
Exhibits your complete buyer journey, from unboxing to having fun with the meal with a cherished one. Viewers get a full recap of a real-life buyer expertise.
Her suggestion feels private, virtually like an endorsement from a trusty good friend.

The Lesson: Inform a narrative. A part of what makes this advert interesting is that it takes you on a story journey with the primary character. You’re launched to her and her relatable ache level and are compelled to stay round to see how issues end up for her.

Storytelling is a tried-and-true technique in any type of advertising, and TikTok is not any completely different.

5. JCPenny

What We Like:

Advert is framed as a “buying haul,” which is a well-liked format on social media.
Makes use of a first-person narrative
Highlights a number of JCPenny merchandise in actual life
It’s well timed/seasonal, making it much more related to its target market.
It’s messaging is sincere. It acknowledges that folks don’t at all times consider the model as stylish or younger anymore however makes use of the video to show why that’s a mistake.

The Lesson: Deal with objections head-on. I like that JCPenny acknowledged the potential objections of their viewers and addressed them immediately. This reveals they perceive who they’re speaking to and are able to show them fallacious.

6. Crumbl

Crumbl takes a much less typical strategy with this TikTok Advert, leaning into studio pictures of its treats and never a single human face — however this works for a model recognized for its aesthetics.

What We Like:

It’s visually hanging — a feast for the eyes. This advert makes use of vivid colours, swelling music, and slow-motion pictures of its cookies to seize the viewer’s consideration and pique their cravings.
It makes use of humor and the uplifting message of celebrating “small wins” to attach with viewers.
Stays true to the Crumbl model and persona.

The Lesson: Keep true to your model. Whereas a speaking head-style video doesn’t actually make sense for Crumbl’s providing, they knew their younger viewers was on TikTok, and it’s someplace they wanted to be. So, they bought inventive.

Slightly than leaning into traits that didn’t align with their model, they mixed different platform methods that did (humor and motivation) to create one thing that feels genuine to them.

7. Kung Fu Tea

Hashtags play an necessary function on social media. They assist customers discover related movies and join with these with comparable pursuits.

For entrepreneurs, they will additionally enhance a put up‘s visibility and attain. Kung Fu Tea’s #BobaChallenge is the right instance of a model harnessing the ability of hashtags in a Model Mission on TikTok.

The problem is easy: Stab a straw in your boba cup together with your eyes closed. Foolish? A little bit, but in addition extremely participating, easy to execute, and efficient at creating real reactions. Because of this, the #BobaChallenge went viral, racking up hundreds of likes and shares.

What We Like:

It’s playful. The problem invitations shoppers of all backgrounds to take part in a relatable expertise (making an attempt to crack the seal in your Boba) and never take themselves too critically.
Makes use of a hashtag to encourage UGC and create a way of group.

The Lesson: Create a way of group. Social media is all about connection, and utilizing your TikTok Advert to deliver individuals collectively over a shared expertise or love of your product is an effective way to make use of this to your benefit.

8. Clearly

This is one other instance of a Branded Mission centered round a hashtag — however this one leverages TikTok influencers.

Clearly, an eyewear firm, kicked issues off with a branded hashtag (#ClearlyTransform) asking individuals to indicate their finest look with their favourite pair of glasses.

The general purpose was to assist individuals really feel assured whereas sporting glasses and introduce Clearly as a model that may make that potential.

To unfold this message even additional, Clearly partnered with 5 high-profile creators, together with TikTok star Leenda Dong (who has 17 million followers).

What We Like:

The relatable mission of eager to really feel comfy and assured in your glasses.
Makes use of a hashtag to encourage UGC and create a way of group
By partnering with TikTok influencers, the problem generated 241,000+ video submissions, 32.7 million engagements, and 12,000 new followers over six days.

The Lesson: Related influencers or creators can actually assist develop the attain of your content material. Discover how your model can associate with these your viewers loves in your TikTok Advert.

Study extra about that right here.

9. Quince

Like Crumbl, Quince, a way of life model aiming to make luxurious fashion extra reasonably priced, leans into aesthetics in its advert.

What we like:

It’s brief and candy.
Creates a way of calm and luxury, precisely the sensation one would need from their fall bedding.
Nonetheless leans into TikTok’s low-production fashion with the bed room setting and real-life behind-the-scenes narrative.

The Lesson: Be concise. Your video doesn’t need to be lengthy to get its message throughout. Go away your viewers wanting extra.

10. CoverGirl

Like SuperGoop, CoverGirl leans into the recognition of magnificence tutorials on TikTok by creating one utilizing its new basis.

The video reveals a make-up fanatic making use of the inspiration and hyping up the outcomes. The viewers is getting worth by seeing the product “in motion” and studying a couple of ideas from the narrator.

What we like:

It reveals the product in motion, not solely educating shoppers methods to use it but in addition proving the outcomes it will probably ship.
It comes off as pleasant and approachable, not salesy.

The Lesson: Present your product in motion. Nothing quiets doubts like having the ability to see how a product really performs. Subsequent to samples and trials, “demonstrations” like these are top-of-the-line methods to scratch that itch in patrons.

Want extra examples? TikTok has a listing that shares high-performing advertisements. You’ll be able to filter by purpose or advert kind for extra inspiration. All you want is a TikTok Adverts profile.

Creativity Bought the Buyer

TikTok promoting presents entrepreneurs a goldmine of alternatives to have interaction audiences creatively and authentically. Because the examples on this article present, the very best TikTok advertisements are much less about polished manufacturing and extra about relatability, storytelling, and aligning with platform traits.

So, do not be intimidated by the ever-mysterious algorithm — begin experimenting with advertisements that captivate and convert.

Editor’s notice: This put up was initially printed in September 2022 and has been up to date for comprehensiveness.