With the vacation interval now behind us (properly, a few of us at the very least), it’s time to start out mapping out your strategy to 2025’s main occasions, with Valentine’s Day being one of many first massive alternatives on the content material calendar.
And TikTok has wasted no time in sharing its Valentine’s Day planning information, with a variety of notes and recommendations on tips on how to maximize your alternatives main into the occasion.
As per TikTok:
“Valentine’s Day is an enormous deal on TikTok, with 77% of customers throughout the EU celebrating the event and 55% of customers saying Valentine’s Day is essential to them. Early momentum builds as early as December, which means your model ought to goal to get a head-start in your Valentine’s Day campaigns to seize the hearts of TikTok who’re keen to buy.”
TikTok’s Valentine’s Day planning information is just quick, at 9-pages, nevertheless it’s filled with information insights and notes. You possibly can obtain the information for your self right here (with electronic mail sign-up), however on this submit, we’ll check out among the key notes.
First off, TikTok gives a timeline overview in your planning, exhibiting when TikTok customers get thinking about their Valentine’s Day purchases.
As you may see, some individuals are fairly excited in regards to the day of affection, with their plans starting to kind 6 months out, although the bulk don’t begin planning until a month earlier than the day.
The information additionally highlights extra Valentine’s Day planning developments, and hashtags that assist to drive engagement.
As per TikTok:
“In relation to Valentine’s Day purchasing, TikTok customers aren’t forgetting to deal with themselves, in addition to sharing the love with their buddies are household. The truth is, 17% of gifters purchase for each a associate and another person, whereas many flip Valentine’s Day right into a second of self-love, utilizing hashtags like #SelfCare and #TreatYourself to have fun.”
There are additionally notes on the expanded methods during which TikTok customers look to interact with the occasion, and totally different themed initiatives that resonate.
Lastly, TikTok consists of extra particular recommendations on Valentine’s Day marketing campaign planning, in addition to steering on the place to analysis your viewers, case research, and extra.
It’s a helpful information, which features a heap of insights to help in your planning.
And when you’re in all probability nonetheless coming to phrases with the truth that we’re now in 2025, when you do, it could possibly be price having a look, and contemplating your strategy to the primary massive gross sales push of the yr.
You possibly can obtain TikTok’s Valentine’s Day advertising information (with electronic mail sign-up) right here.