9 of My Favourite Viral Advertising and marketing Movies

Making a viral advertising and marketing video isn‘t simple, however it isn’t unattainable. Moreover, viral video advertising and marketing does not at all times require a big-budget video since increasingly more shoppers are beginning to worth authenticity over staged content material.

If you wish to go viral in 2025 however aren‘t certain how, you’ve come to the best weblog. Listed below are a few of my favourite viral advertising and marketing movies and why they had been so successful.

And if, by the tip of this record, you continue to doubt your potential to create viral content material, do not forget that HubSpot’s Clip Creator is a free AI-powered video creator that may aid you create memorable advertising and marketing movies no matter your talent degree.

9 Viral Video Examples

1. Cecred

Views: 2.1 million

Megacelebrity Beyonce launched her new line of hair care merchandise referred to as Cecred, and her advertising and marketing was very Gen Z-coded.

As an alternative of shiny, extremely produced movies of fashions flaunting shiny, lovely hair and bouncy curls, Beyonce took her telephone and filmed herself utilizing the merchandise. She then took viewers by way of her wash day routine and defined the merchandise she makes use of.

So, what makes it Gen-Z coded? It is an genuine and unpolished advertising and marketing method that youthful shoppers usually favor. Research present that 62% of Gen Z shoppers favor manufacturers that create genuine and relatable content material.

Beyonce can also be recognized for being a personal one that not often offers followers a glimpse into her private life, so a video of her candidly sharing her haircare routine feels unique.

55% of Gen Z say manufacturers are extra interesting once they create unique content material like behind-the-scenes movies or tutorials.

What I like: For one, Beyonce is talking on to her followers. And in case you’re a member of the BeyHive like I’m, then you know the way uncommon that’s.

2. Duolingo

Views: 8.1 million

Duolingo has viral advertising and marketing movies right down to a science on TikTok. It looks like each time I log in to the app, a brand new Duolingo video is viral, with hundreds of thousands of views and likes.

The language studying firm’s secret is that it at all times has a pulse on trending matters and what its viewers says in regards to the model.

For instance, Gown to Impress is a well-liked multi-player dress-up online game created by Roblox. The sport is fashionable amongst streamers and avid gamers, and Gown to Impress tutorials and playthroughs usually go viral on TikTok.

A typical joke amongst Duolingo customers is that the language studying app is fairly constant and playfully aggressive with regards to reminding customers to log in and be taught.

So, Duolingo posted a TikTok of its mascot’s avatar floating by way of the sport and jokingly captioned that the glammed-up fowl is on its strategy to remind customers to not break their studying streak.

What I like: Duolingo’s method to video advertising and marketing exhibits the model has tapped into what its viewers is saying and the largest tendencies. So, in your individual quest for virality, hear carefully to what your viewers is saying about you and attempt to tie it into a preferred pattern.

3. Scrub Daddy

Views: 30.7 million

I by no means thought a video about one thing as mundane as a sponge would make it in my high 10 favourite viral advertising and marketing movies, but Scrub Daddy is right here. This video went viral on TikTok in 2023, and it is easy to see why.

The video includes a humorous but relatable script that does not sound overly rehearsed, giving the TikTok an air of authenticity.

It additionally explains how the product works and solutions a continuously requested query from shoppers: “Why is my Scrub Daddy Damp Duster dry when ignored within the open?”

What I like: Scrub Daddy injects simply the correct quantity of humor to maintain this video partaking whereas nonetheless exhibiting and explaining how the product works.

4. REM Magnificence

Views: 1.8 million

Although I‘m an enormous Ariana Grande fan, I promise I’m not being biased once I say the movie Depraved and Grande‘s R.E.M. Magnificence had among the best collaborative advertising and marketing campaigns I’ve seen.

Though this TikTok is simply 16 seconds lengthy, it’s nonetheless efficient video advertising and marketing as a result of it exhibits Ariana Grande talking authentically and passionately in regards to the Depraved-inspired R.E.M.

Magnificence palette. Grande does not sound rehearsed and even exhibits how the product seems on her pores and skin.

What I like: Ariana Grande is the founding father of R.E.M. Magnificence and one of many stars of Depraved, and this video ties her ardour for each initiatives collectively whereas interesting to completely different shoppers, from Ariana stans to Depraved lovers to make-up customers.

5. Metropolis Pups – Jeremy, the Supervisor

Views: 1.8 million

Jeremy is a stern-faced black cat who “manages” Metropolis Pups, a pet retailer in New York Metropolis. Staff at Metropolis Pups movie Jeremy’s day-to-day shenanigans and dub the video over with an AI-generated British voice relaying sarcastic quips.

The cat has change into so fashionable that folks from world wide go to Metropolis Pups to satisfy the furry supervisor and sometimes go away with a brand new pet.

What I like: Nicely, I simply love cats, so it‘s inevitable that I’d love Jeremy‘s movies. That stated, movies just like the one above are wonderful as a result of they’re humorous, intelligent, and have candid photographs of the enterprise and clients.

6. Gibson Guitar – Jason Mamoa

Likes: 74,700+

I predict celeb advertising and marketing will nonetheless be worthwhile in 2025, whilst influencer advertising and marketing continues to rise, and this video helps my principle. Actor Jason Momoa of Recreation of Thrones and Justice League fame helped rating a viral second on Instagram for the Gibson Guitar model.

Momoa gifted his son, a guitarist and steel fan, a guitar handmade by the CEO of the long-lasting Gibson Guitar model.

The method was documented on Instagram, and Momoa filmed the heartwarming second when he lastly bought to present the one-of-a-kind instrument to his youngster.

What I like: As soon as once more, I am a sucker for authenticity and candid moments.

7. Deadpool and Kidpool Assist SickKids

Views: 1.7 million

Talking of celeb advertising and marketing, Ryan Reynolds dawned his iconic Deadpool gear and teamed up with Lynda Carter (Marvel Girl) to advertise the Sick Children Basis, a Canadian group devoted to the well being and well-being of youngsters.

The video surpassed 1 million views in just some days.

What I like: The video makes use of Deadpool‘s signature humor to clarify the group’s function. It is also well timed with its holiday-themed storyline. And, after all, it capitalizes on the large fan base of celebrities Ryan Reynolds and Lynda Carter.

8. Anthropologie – #unwrapanthro

Views: 1.4 million

Anthropologie kicked off its vacation giveaway with a viral TikTok video saying the occasion and the way audiences might take part. The video is easy and includes a voiceover accompanied by footage of Anthropologie staff fortunately wrapping vacation items to be despatched to the giveaway winners.

What I like: Anthropologie‘s viral video exhibits that you just don’t want an enormous manufacturing or finances to make viral content material. The video is easy and does an amazing job of explaining the giveaway and drumming up pleasure.

9. Nike – Vinicius Junior

Whereas I‘m not into sports activities, I really like watching movies of athletes fooling around and having enjoyable. So it’s no shock I actually loved this viral Nike video of Brazillian soccer participant Vinicius Junior dancing in his Nike cleats.

What I like: This viral video is a good instance of considering outdoors the field.

As an alternative of exhibiting Vinicius Junior utilizing the sneakers in a soccer match or showcasing his expertise as an athlete, the model tapped into Vinicius’ distinctive persona and tradition to create a one-of-a-kind advert that exhibits the consolation and sturdiness of Nike merchandise.

So, what have we realized? Nicely, on this present age of video advertising and marketing, it is much less about shiny, extremely stylized pictures and extra about authenticity, humor, and clear messaging. Preserve this in thoughts as you create your subsequent viral hit. Good luck!

Editor’s Observe: This publish was initially printed in September 2010 and has been up to date for freshness, accuracy, and comprehensiveness.