Actually, it’s exhausting to work out what X is making an attempt to attain by sharing imprecise, non-contextualized efficiency figures, lots of that are tracked in seconds, exterior of making an attempt to dupe folks with ridiculously excessive surface-level figures.
X has shortly established a observe report for amplifying deceptive knowledge factors, which X CEO Linda Yaccarino is outwardly carrying into 2025, based mostly on her newest perception:
This is a stat that blows my thoughts: Customers spent 364 billion seconds on X final 12 months. That is 11,500 years collectively ????????
— Linda Yaccarino (@lindayaX) January 14, 2025
As you’ll be able to see, Yaccarino has shared that X customers, cumulatively, spent 364 billion seconds within the app in 2024. Which, as Yaccarino notes, equates to 11,500 years in collective time spent.
The context lacking right here is that that is (presumably) 364 billion seconds per day within the app, not in complete for the 12 months, which is a vital distinction, as 364 billion person seconds in complete would solely equate to 0.07 minutes spent within the app, per person, per day.
Which is basically not good.
What Yaccarino meant to notice is that X now sees 364 billion energetic person seconds on daily basis, a stat that it had beforehand shared in its 2024 overview.
Which sounds spectacular, however 364 billion complete energetic person seconds per day, when divided by X’s reported 250 million each day actives, additional equates to round 24 minutes per person, per day.
Which continues to be loads, although it’s not as a lot as X claimed again in March, when it mentioned that customers are spending half-hour per day within the app, on common.
It’s additionally decrease than the 8 billion cumulative energetic person minutes per day, on common, which it additionally reported in March, which equates to 480 billion each day person seconds.
The information then really means that X both noticed a major drop-off in utilization all year long (round 6 minutes per person per day), or that its personal reported stats are conflicted.
Additional, at 24 minutes per person, per day, that’s lower than Twitter was seeing earlier than Elon Musk took over that the app, which, at one time, reported that customers have been spending 38 minutes per day within the app.
After all, with out the complete context, we will’t know for positive what Yaccarino is reporting, and X, once more, is notoriously not clear with its knowledge and figures.
However primarily, what Yaccarino is touting as an achievement is seemingly in no way, and if something, it exhibits that X noticed extra of its customers spending much less time within the app because the 12 months went on.
We don’t know, in fact, as a result of X is a non-public firm, and subsequently doesn’t have to supply official knowledge on utilization. However its personal numbers recommend this, regardless of how X tries to re-frame them.
That’s to not say that X is failing, neither is it a criticism of X, or Elon, or free speech, or the human race, or no matter else Elon’s followers need to placed on me for highlighting a reporting anomaly.
That is extra a observe on X’s chaotic reporting, and the dearth of correct, constant knowledge from the platform, or a full rationalization of what such knowledge represents.
It could be that completely different reporting methodologies are being utilized at completely different instances, and that would clarify the variance, and it could possibly be that X is seeing an increase in energetic utilization amongst a smaller variety of energetic customers.
However the level right here is that the framing is essential. And a billion of seconds sounds far more spectacular than what it really represents.