Throughout my flat-sharing days, I had a housemate that might comply with me room to room, chattering away for hours—even once I hid within the lavatory for some peace, he’d monologue at me by the door. ChatGPT jogs my memory of him—good sufficient, spits out some fascinating details, however boy can that AI go on.
And, sadly, the issues don’t finish there—ChatGPT additionally serves up middle-of-the-road content material, and costs you a good whack for the privilege. Are you able to get the identical (or higher) performance from a unique AI instrument? I believe so.
I’m at present a paying buyer of ChatGPT, and have used it for all types since its launch in October ’23—so I’m absolutely conscious of its strengths and shortcomings. I’ve drawn alone private expertise to collate the instruments you see on this listing.
Learn on to seek out the very best ChatGPT different on your wants.
Switching out ChatGPT? Think about the next standards:
Affordable price ticket: Is the instrument you’re contemplating inexpensive, and what do you get on your cash? Most like-for-like ChatGPT alternate options value ~$20 per 30 days for a paid plan, however some include stricter question limits. For instance,
Fascinated about alternate options by way of value per immediate could make your alternative simpler if affordability is necessary to you.
High quality responses: Alternate options ought to present correct responses which can be related to your immediate.
Outperformance: Search for choices that surpass a minimum of one in all ChatGPT’s hottest use instances.
Consumer expertise: ChatGPT could be very easy and user-friendly. Alternate options ought to have an equally intuitive interface.
Consumer satisfaction: Search for proof that an AI different is well-known and/or popular with customers.
Helps a number of languages: In the event you’re utilizing AI for translation, you want an AI instrument with a reliable underlying LLM that has been educated on a various, multilingual dataset.
Safe and personal: ChatGPT alternate options ought to all adhere to GDPR and moral information assortment, storage, and utilization.
ChatGPT is undeniably the go-to AI instrument. However, regardless of the hype, it has constraints that may make for some irritating interactions.
Generic responses: ChatGPT’s responses are what I are inclined to name “PH7”. It has a set, baseline “Temperature” (set to 0.7), which typically makes it unsuitable for extra inventive workflows.Struggles to understand context: Until you spend time coaching ChatGPT through in-chat prompts, or customized directions, it isn’t nice at instantly understanding the context of the content material or paperwork that you simply current to it.Accuracy, hallucinations, and bias: When it comes up in opposition to subjects it’s had inadequate coaching on, ChatGPT tends to manufacture data in its responses.
I take advantage of AI for tons of issues in my every day life, together with:
Creating and enhancing brief type contentImproving SEODoing deep researchTranslating key phrases
I’ve examined out ChatGPT alternate options in these particular areas, plus some like-for-like substitutions (with just a little assist from my companion—who’s a Frontend Dev—in relation to coding alternate options). Right here they’re, at a fast look.
ChatGPT AlternativeBest forPriceClaudeConversational responses and multimodal asset creationClaude 3.5 Sonnet: FreeClaude Professional:$20/month Claude Crew: $30 per particular person /monthGoogle GeminiAccess to Google integrations and business researchGemini 1.5 flash mannequin: freeGemini Superior: A part of the Google One AI Premium plan—$19.99/month.Ahrefs’ AI translatorLanguage translationStandard plan: Beginning at €229/moAhrefs AI Key phrase SuggestionsKeyword ideationStandard plan: Beginning at €229/moMicrosoft CopilotIntegrated coding assistanceVisual Studio (VS) builders: Free
Copilot professional: £19/month per person
Windsurf AIReal-time coding assistanceWindsurf professional: $15/month per userGoogle Deep ResearchResearch assistanceGemini Superior: A part of the Google One AI Premium plan—$19.99 /month.
Plan features a two-month free trial.
Ahrefs AI Content material HelperSEO knowledgeable content material creationSubscription add-on: Beginning at $99/mJasperConvincingly replicating model voiceCreator: $39/month per person
1. Claude
Claude is a ChatGPT different developed by Anthropic—an organization constructed from the bottom up by ex-Open-AI workers.
One among my favourite issues about Claude is that it’s acquired pawsonality.
Removed from simply constructing a big language mannequin, Anthropic have created a private assistant with distinctly “good” traits—due to the experience of their “alignment fine-tuning workforce”—which is fabricated from philosophers, no much less.
With all its fine-tuning, Claude’s responses are usually much more fascinating and useful than ChatGPT’s. Its conversational prowess may have one thing to do with its a lot bigger “context window”.
Claude’s free plan—Claude Sonnet 3.5— can course of 200K tokens which is the equal of roughly 150,000 phrases, or over 500 pages of fabric. Which means that it may possibly recall 150,000 phrases in its “reminiscence” earlier than it begins forgetting bits of the dialog.
ChatGPT’s free plan, the GPT-4o mini, falls in need of this with solely 128K tokens—or 96,000 key phrases. That ~50,000 shortfall means ChatGPTs responses may be prosaic by comparability, as a result of it doesn’t have entry to the identical quantity of context as Claude.
One among my different main gripes with ChatGPT, as I’ve already talked about, is that it actually likes the sound of its personal voice.
Right here’s an instance of what I imply. The opposite week I used to be looking for the causes of shoulder subluxation (one in all my many, many illnesses). I turned to ChatGPT, and this was the response I acquired again…
I needed to zoom out of my browser 5 occasions to seize that screenshot.
Whereas it’s good to have a wholesome quantity of knowledge to work with, it will also be fairly overwhelming—particularly in the event you’re simply in search of a fast reply.
Right here’s Claude by comparability…
At 159 phrases, Claude’s response is just below half the size of ChatGPTs. Significantly better.
With each question you direct at Claude, there may be an ‘invisible’ immediate tagged on by the Anthropic workforce to additional improve the AI’s output. One a part of that immediate focuses particularly on matching the size of the response to the size of the question, making it nice for a fast back-and-forth once you want quick solutions.
Apart from its pithy responses and all-around higher chat, Claude additionally proves itself a viable ChatGPT different in relation to multimodal responses.
By “multimodal”, I imply dealing with a number of sorts of information and inputs, past simply written content material—as an illustration, information visualization, real-time information technology, and code.
I’ve used Claude Artifacts to create content material templates…
Whip up HTML code for PDF embeds in blogs…
Take a look at out fast mock-up touchdown pages, and even construct an interactive report of Ahrefs’ LLM visitors from only a screenshot of our information.
If I needed to criticize Claude for something, it’s that you may burn by your free plan quota fairly rapidly vs. ChatGPT.
It’s additionally not so good at offering latest data, provided that it’s solely educated up till April 2024 (on the time of writing).
However regardless of all of this, Claude remains to be one in all my favourite direct ChatGPT alternate options.
2. Google Gemini
Gemini’s potential to allow you to work together with Google merchandise is its undisputed USP vs. ChatGPT.
For instance, you may strike up a dialog with Gemini everytime you need to question paperwork and proprietary information in your Google Drive…
…rapidly get up-to-speed on particular paperwork (e.g. earlier than a gathering or pitch), whilst you’re really in Google Drive…
…and even plan your subsequent journey by Google Flights.
In the event you needed to question your personal information in the identical approach in ChatGPT you’d must arrange a Undertaking, add (a restricted variety of) information for ChatGPT to investigate, and refine ChatGPT’s responses with “Customized directions”. It’s a clunky course of.
And in the event you needed to plan a visit, you wouldn’t be capable to see flight occasions or a breakdown of prices in fairly the identical approach—although you’d get a bit extra selection by way of flight suppliers…
However there are some Gemini workflows you merely can’t recreate in ChatGPT. Simply typing the “@” image, for instance, will allow you to work together with 11 Google merchandise, together with Calendar, Gmail, and Maps—making it an awesome ChatGPT different for sensible AI help.
And that’s not all Gemini is beneficial for. I’ve discovered it to be one of many few ChatGPT alternate options that gives thorough product suggestions.
ChatGPT is without doubt one of the greatest AI instruments for business queries. It lists out a number of product choices with photographs and particulars, and does a reasonably stand-up job as a buying assistant.
Different RAG (Retrieval Augmented Technology) chatbots like Perplexity and CoPilot could make one or two product solutions, however neglect to indicate photographs and have a tendency to quote restricted sources.
Gemini, however, will listing out merchandise with photographs and structured, scannable particulars related to your unique question. I typically discover the outcomes higher and extra apt than ChatGPT’s suggestions.
3. Ahrefs AI Translator
Simply as ChatGPT can battle to compute tone and context in native language queries, it may possibly additionally short-circuit when translating content material into completely different languages.
For that cause, it’s higher for short-form translations—entrepreneurs, as an illustration, have a tendency to make use of it for key phrase translations.
Right here’s a desk of food-based key phrases I generated with ChatGPT in ~5 minutes. It consists of American and British English key phrases, enriched with UK and US search quantity information from Google Traits.
ChatGPT is nice for fast, data-enriched translations like this, however in the event you’re seeking to scale and prioritize your multilingual search engine marketing technique, Ahrefs’ AI translator is the higher possibility.
This instrument expands your key phrase listing to present your extra key phrase synonyms, together with localized queries—not simply direct key phrase translations.
Right here’s an instance of what I imply. Whenever you translate the US key phrase “Cookies” to UK English in ChatGPT, you get the phrase “Biscuit”.
However with Ahrefs’ AI Translator, you get the direct translation AND different related native queries to assist your content material transcreation.
On this case, for instance, Ahrefs exhibits widespread sorts of cookie within the UK (e.g. shortbread), and even some well-known UK manufacturers (e.g. hobnobs).
Plus, the entire key phrases in Ahrefs are enriched with contextual search information that will help you pinpoint probably the most related, widespread, and aggressive key phrases to go after in your goal market.
4. Ahrefs AI Key phrase Options
Loads of SEOs and entrepreneurs use ChatGPT for key phrase analysis. Right here’s SEOTesting’s Advertising Supervisor, Ryan Jones, exhibiting us a easy ChatGPT question for locating long-tail key phrases and month-to-month search volumes…
And right here’s Co-Founding father of Smarty Advertising, Ann Smarty, offering some extra instance prompts for locating key phrases from current content material.
There’s no denying that ChatGPT is a strong key phrase spitballer. It’s actually constructed to foretell possible key phrase combos after all.
The factor is, whereas it’s nice for brainstorming content material concepts, ChatGPTs key phrase information may be missing.
That’s as a result of it ingests key phrase volumes from exterior datasets, which aren’t all the time correct or up-to-date.
Right here’s Mark Williams-Cook dinner, in his Core Updates publication, reiterating this level:
“At greatest, some LLMs can scrape the online for some solutions, however this isn’t precise search information, and also you’ll primarily be counting on what’s baked into the mannequin, which is often out of date.”
Ahrefs’ AI Key phrase Suggestion instrument takes ChatGPT’s distinctive potential to hash out long-tail, untapped key phrase concepts, and provides within the lacking piece—dependable search information—making it a extra complete different to ChatGPT in relation to key phrase analysis.
Right here’s the way it works. Head to Key phrases Explorer homepage, drop in a seed key phrase on the backside of the search field, then choose a key phrase preset or kind your personal immediate.
On the click on of a button, the AI Key phrase Suggestion instrument will auto-populate an inventory of lengthy and brief tail key phrases.
A pleasant bonus: you may ideate in different languages too.
Simply append the language on the finish of your querySet the locationClick the ↑ arrow to generate your key phrase listHit “Search”
And also you’ll be met with an inventory of AI generated key phrases that may be validated and graded utilizing Ahrefs’ dependable search information.
5. Microsoft Copilot
Copilot’s general-use AI could not fairly match ChatGPT in relation to coding help, nevertheless it has an ace up its sleeve within the type of Github Copilot, its AI pair-programmer which it lately made free for Visible Studio (VS) code builders.
GitHub Copilot Free for VS Code has arrived. pic.twitter.com/DVChR5Shub
— Satya Nadella (@satyanadella) December 18, 2024
Whereas ChatGPT can assist small-fry coding initiatives, Github Copilot was made to hyperlink up with Built-in Improvement Environments (IDE), serving to programmers to put in writing, debug, and take a look at code at scale.
Github Copilot is the truth is powered by ChatGPT and Claude fashions—which means it makes use of their underlying LLMs to supply discursive coding help, whereas additionally offering:
AI-driven auto-completions that match the context of your codebaseHashtag prompts which aid you rapidly find filesTons of real-world code examples
6. Windsurf AI from Codeium
Windsurf AI is one other ChatGPT different for coding help. It makes use of the Claude 3.5 Sonnet mannequin by default, which has been extensively praised within the programming group, and confirmed as being the very best LLM for coding in AI code checks.
Windsurf AI is constructed that will help you enter a “movement state” in coding. That primarily implies that the AI agent is synced along with your code, so you may chat and pair-program in real-time.
When in comparison with Copilot and different AI coding instruments, Windsurf excels in three methods:
It generates and runs instructions for you utilizing the Cascade agentIt exhibits previews of your code in real-time, earlier than you settle for adjustments and push them liveIt helps multi-file enhancing—one thing which Copilot, particularly, struggles with
7. Google Deep Analysis through Gemini
LLMs are probabilistic phrase mills that can, at occasions, spit out inaccurate or fabricated data.
That stated, in the event you’re completely satisfied to fact-check sources and follow-the-thread, then there’s no denying they will prevent a ton of time researching.
ChatGPT was already a formidable content material curator, however as soon as it plugged into the online through ChatGPT Search, it turned a analysis powerhouse; gathering data from unexplored pockets of the web and organizing it on your evaluate.
However in the event you like utilizing ChatGPT for analysis, it’s worthwhile to get on to Gemini’s newest Deep Analysis mannequin–it makes GPT-4o seem like an AI-wired Magic 8 Ball by comparability.
Google Deep Analysis generates thorough studies in response to your most advanced fact-finding queries.
Right here’s an instance of what I imply.
I used to be poking round in Ahrefs the opposite day, and located a bunch of websites that had seen some unbelievable natural visitors uplift.
I might often analyze that progress inside Ahrefs, similar to I did in my weblog on the quickest rising firms of 2025, however I used to be to seek out out which components could have contributed, past simply natural search.
So I fed Google Deep Analysis this question…
“Please check out these domains. They’ve all seen sharp natural visitors uplift within the final 12 months. Please analysis them and provides examples as to why they may have grown (e.g. wins from competitor drops, social media success, profitable partnerships, outstanding PR and information tales, hyperlink constructing, promoting) and so on.”
…then I offered an inventory of ~50 websites. Gemini’s Deep Analysis mannequin began off by laying out a analysis plan for my approval.
After I hit “Begin analysis” it set to work. The output took some time to generate, however as soon as I learn it, I understood why.
It generated an extremely complete report—for this response alone, Google’s Deep Analysis mannequin researched 390 web sites!
Much like Claude Artifacts, the ultimate report pops out in a facet panel…
And you may export all of it to a Google Doc—full with correctly formatted references—in only a click on.
To dive deeper, you can begin a back-and-forth dialogue about particular elements of the analysis within the chat.
By mining press releases, newsroom articles, publicly obtainable information, and firm launch notes, Google Deep Analysis gave me an outline of the methods that will have culminated within the prime six firms’ natural search success.
As an illustration, it informed me about Groww’s “Go Inexperienced, Breathe Clear” advertising and marketing marketing campaign, Photoroom’s partnerships with Google Cloud, and Intelligent.com’s revolutionary product releases, together with its LMS integration.
Deep Analysis is nothing if not thorough. That stated, I did discover a number of peculiarities in its output. As an illustration, it merged firm data for lyrics web site Genius.com with one other area of an analogous identify. It additionally conflated user-generated content material (UGC), with precise firm data for websites like Reddit and Scribd.
That stated, it’s nonetheless probably the most complete ChatGPT different I’ve come throughout for analysis, to date.
8. Ahrefs AI Content material Helper
ChatGPT’s potential to help with content material creation is its bread and butter, however what it may possibly’t accomplish that neatly is aid you each create and benchmark that content material in opposition to that of your rivals.
Ahrefs AI Content material Helper will measurement up the highest 10 search outcomes on your chosen subject, and rating your content material in opposition to them.
You’ll get a full subject breakdown so you may spot information gaps, and make a plan to complement content material in these areas.
And in order for you particular recommendation, you may get qualitative AI suggestions. They’ll spell out what it’s worthwhile to do to get your content material rating, when it comes to:
Title tagsMeta descriptionsStructure / headings
In the event you’re caught on phrasing, the AI-assisted content material technology function will aid you robotically reword, enhance, or simplify your writing.
I personally love utilizing this instrument for content material updates, and have seen severe natural uplift by filling subject gaps in outdated articles.
Right here’s the impression of a latest replace I pushed to our search engine marketing Audit weblog.
I added two sections on “inner linking” and “AI Overviews”, as per AI Content material Helper’s topic-gap suggestions, and thus far the article has picked up an additional ~2,000 month-to-month natural visits.
9. Jasper
What units Jasper aside is that it’s not your run-of-the-mill ChatGPT wrapper. Whereas it does draw on ChatGPTs underlying LLM, it additionally borrows from different fashions like Google, Anthropic, and Cohere.
As soon as you utilize it, it’s instantly clear the Jasper workforce have put plenty of effort into fine-tuning its responses.
Whereas different AI instruments (together with ChatGPT) flail round attempting to nail your model voice—swinging wildly between “Expensive esteemed valued buyer” and “Yo fam, what’s good?”—Jasper really does an honest job.
You simply feed it a few of your content material as a reference level, and it begins channeling your model voice prefer it’s been working with you for years.
The instrument itself comes with 80 advertising and marketing apps and 50+ templates, so you may knock out the whole lot from podcast scripts to “we miss you” emails, and you may get your entire workforce concerned through shared workspaces.
Wrapping up
Whereas ChatGPT stays the family identify in AI, there’s a complete world of direct substitutions and specialised alternate options—from the exact translations of Ahrefs AI Translator, to the deep-dive investigations powered by Google’s Deep Analysis.
I hope you discover one thing on this listing that sparks your curiosity.
One thing I’ve missed? Be happy to share your favourite ChatGPT subs with me on LinkedIn.