Social media may look like a must have for reselling success, however right here’s the reality: you don’t want it. Platforms like eBay and Poshmark already drive site visitors to your listings—that’s why they cost charges! Spending hours modifying Instagram reels or posting TikToks gained’t essentially improve gross sales. Truthfully, I’m keen to wager it’s a waste of time for 99% of resellers.
However let’s discuss a bit about the place social media may make sense, and how you can really enhance your reselling enterprise with out worrying about social media.
Social media is a waste of time for many resellers
I do know it’s a powerful opinion, however I stand by my assertion that social media is a waste of time for many resellers. In lots of instances, it may even harm your corporation. Why? As a result of the hours spent brainstorming posts, modifying images/movies, and chasing likes could possibly be higher spent on actions that truly generate gross sales!
Marketplaces like eBay and Poshmark exist for a motive: they drive consumers to your listings. You pay them charges as a result of they’ve executed the arduous work of attracting buyers to the platform. Your job is to:
Checklist high-quality stock.Use robust key phrases to make your objects simple to search out.Value your objects competitively.
As an alternative of investing time in social media, you’re a lot better off placing that point into your reselling enterprise.
When social media may make sense for resellers
That mentioned, there are conditions when social media is usually a helpful for resellers, however it’s only a few fairly particular instances.
You wish to be a content material creator
When you have a dream of being a content material creator along with reselling, that’s a unique story! Creating wealth with social media and creating content material ABOUT reselling could be an extra facet hustle for you. However posting about your reselling enterprise isn’t prone to direct many consumers to your retailer. The ROI simply isn’t there for the period of time you’d need to spend on it.
You’re in a distinct segment market
For those who’re in a distinct segment market like classic clothes or handmade items and you’ve got an eye fixed for visuals, you may be capable of use social media to construct a model. This may be a good way to curate an viewers and get consumers, however provided that you’ll be able to really construct a model for your corporation. For many of us who’re simply flipping objects from thrift shops and yard gross sales, this isn’t value the additional effort.
Reselling existed earlier than social media
The factor is, resellers have been being profitable on-line earlier than social media existed. They weren’t sharing their ebay listings on Instagram, TikTok, or Fb as a result of they didn’t exist. And so they made loads of gross sales!
As an alternative of spending hours constructing an viewers on social media, they targeted on their precise reselling enterprise. Which means sourcing high quality objects that consumers are literally on the lookout for, itemizing mentioned objects, creating optimized itemizing, and extra. In terms of reselling, it’s usually fairly easy! Not simple, however easy.
Remaining Ideas
For those who’re spending extra time on Instagram than you’re working in your precise reselling enterprise, you’re lacking out on gross sales. Social media may look like one thing all companies want, it may appear thrilling to leap into the reselling neighborhood there, however it’s not often the key to reselling success.
So until you wish to be a content material creator and a reseller, shut your social apps and go record some stuff. That’s how you can really make gross sales!