Studying the way to create an e-book will be overwhelming. Not solely do you need to write the content material, however you additionally have to design and format it right into a professional-looking doc that folks will wish to obtain and browse.
That will help you get began, I’ve gathered a few of my favourite classes — each from my expertise and from the consultants.
Don’t fear, it’s not as intimidating because it sounds. I’ll additionally share some useful instruments and templates you need to use to create, publish, and promote your e-book.
Desk of Contents
What’s an e-book?
An e-book, quick for ‘digital e-book,‘ is a digital type of a printed e-book designed to be learn on units like computer systems, tablets, or smartphones. Ebooks are important advertising property with a number of digital ’pages’ that ship data to their reader. As well as, they’re typically packaged in a PDF format so readers can share them.
E-book Advantages
Statista studies that the worldwide e-book market is projected to herald $14.92 billion in gross sales by 2025. Preserving in step with that prediction, the market will improve at 1.62% per yr, with a predicted quantity of $15.33 billion by 2027.
So, when you‘re questioning if now is a good time to check out an e-book for your corporation, I’m right here to persuade you.
Lead magnets are available many kinds, however the e-book nonetheless reigns supreme. They offer the reader:
In-depth digital content material in an surroundings largely overrun with fast headlines and soundbites.
Visible information that compliments the editorial content material.
On-demand entry to the e-book content material.
Writing ebooks advantages your corporation, too. Turning a revenue, buying new clients, producing buzz, and changing into an business thought chief are only a few benefits of one of these content material.
For example, nevertheless, that you’ve a implausible weblog stuffed with long-form content material. Why on the earth would you wish to provide your readers an e-book? Is it even value your time?
Ebooks are transportable. They are often saved on many units with none related bodily cupboard space.
The reader will get the selection to print the e-book out. In the event that they wish to eat the data in a standard bodily format. In any other case, the digital format is environmentally pleasant.
Ebooks are extra accessible. They offer readers the flexibility to extend font sizes and/or learn aloud with text-to-speech.
Ebooks are simply searchable. If the reader is searching for one thing particular, trying to find it’s a search bar away.
Furthermore, with lead era being the highest purpose for content material advertising, ebooks are a vital a part of a profitable inbound advertising program.
Pop some champagne: Having the ability to produce your personal professional-quality e-book is a HUGE alternative that did not exist till the previous few years. Previously, you wanted a graphic designer to create your personal e-book (or accept a Microsoft Phrase-turned-PDF e-book, *shivers*).
Now, you’ll be able to create an e-book on-line utilizing templates made by skilled designers, and the instruments are fully free. The screenshot beneath is E-book Template 9 from our free e-book template pack, and it will’ve value tons of of {dollars} years in the past.
On this publish, I‘ll stroll you thru the ins and outs of making an e-book and can share my course of of making an e-book of my very own. And when you’re nervous a couple of lack of design abilities, I’ve acquired you lined there, too.
Write an E-book
Select a subject that matches your viewers’s wants.
Conduct analysis.
Define every chapter of your e-book.
Break down every chapter as you write.
Design your e-book.
Use the suitable colours.
Incorporate visuals.
Spotlight quotes or stats.
Place applicable calls-to-action inside your e-book.
Convert it right into a PDF.
Create a devoted touchdown web page in your e-book.
Promote your e-book and observe its success.
Ebooks can improve the visibility and credibility of your corporation whereas positioning your model as a thought chief in your business. Nevertheless, these ebooks can typically be arduous to write down, though they provide many advantages.
Listed below are some confirmed ideas I like to recommend that can assist you write wonderful ebooks.
1. Select a subject that matches your viewers’s wants.
Keep in mind: The purpose of your e-book is to generate leads in your gross sales group, so decide a subject that can make it straightforward for a prospect to go from downloading your e-book to having a dialog along with your gross sales group.
This implies your e-book ought to keep in step with the subjects you cowl in your different content material distribution channels.
Moderately, it‘s your alternative to do a deep dive right into a topic you’ve got solely frivolously lined till now, however one thing your viewers desires to be taught extra about.
For instance, in listening to gross sales and buyer calls right here at HubSpot, I’ve discovered that creating ebooks is an enormous impediment for our viewers, who’re entrepreneurs themselves.
So, if I can present not solely this weblog publish however assets to make e-book creation simpler, I am specializing in the suitable subject that can naturally result in a gross sales dialog.
Listed below are some pattern e-book titles to think about to get your inventive juices flowing.
X Greatest Practices for [Insert Industry/Topic]
An Introduction to [Insert Industry/Topic]
X Frequent Questions About [Insert Industry/Topic] Answered
X [Insert Industry/Topic] Statistics For Higher Resolution-Making
Be taught From The Greatest: X [Insert Industry/Topic] Specialists Share Insights
Be aware: Change “X” with the suitable quantity. It’s also possible to use our free Weblog Subject Generator instrument to develop extra concepts. Most weblog subjects will be complete sufficient to function longer-form e-book subjects.
Beneath, I’ve added one in all these headlines to E-book Template 1 from our free template pack:
Professional tip: From private expertise, I can let you know that as an alternative of adopting a generic method, you must dive deeper and deal with a particular viewers group to find out about their motivations, preferences, and issues.
Keep in mind, everybody can‘t be your viewers, as protecting everybody’s ache factors in a single e-book is tough.
For this weblog publish, I’ll use the PowerPoint model of template two from our assortment of 5 free e-book templates. Via every part of this publish, I am going to present a side-by-side of the template slide and the way I personalized it.
Beneath, you will see my personalized e-book cowl with my sales-relevant e-book subject. For assist with writing compelling titles in your ebooks, take a look at the ideas on this weblog publish.
2. Conduct analysis.
Though you most likely have fairly a bit of information about your subject already, you continue to want to determine what precisely your viewers desires to learn about and how one can make your e-book stand out from others out there.
Once I‘m doing analysis for my e-book, right here’s how I method it:
Learn by present publications about your subject and establish information gaps and areas that require additional exploration. Throughout your analysis, take the time to deal with these unanswered inquiries to make your e-book extra complete and precious.
Conduct key phrase analysis to search out key phrases and phrases which might be associated to the subject you’re writing about. By doing this, you’ll be able to uncover traits about your topic and higher attain customers who wish to be taught extra in regards to the subject.
Collect unique information and insights to distinguish your e-book from different sources and place your self as an authority in your subject. If you happen to’re ready, attain out to business consultants and conduct interviews to gather distinctive data. It’s also possible to ship out surveys to your viewers to get statistics to assist your content material.
When you‘ve gathered all of your data, be sure you confirm that it’s all correct and up-to-date. Additionally, make sure you preserve your findings organized, so you’ll be able to simply return and reference them as you’re writing your e-book.
Professional tip: I‘d additionally recommend you take a look at your weblog posts associated to the subject. This offers invaluable data, comparable to displaying you what questions your target market asks.
It may be a checkpoint to see when you‘re on the right track. If it’s one thing else, both rethink the main focus of your e-book or examine to see how one can embody it.
3. Define every chapter of your e-book.
The introduction to your e-book ought to set the stage for the e-book’s content material and draw the reader in.
What’s going to you cowl in your e-book? How will the reader profit from studying it? For recommendations on the way to write an efficient introduction, take a look at this publish.
Some e-book creators say that an e-book is just a sequence of weblog posts stitched collectively. Whereas I agree you must deal with every chapter as a person weblog publish, the chapters of your e-book also needs to move fluidly from one to the opposite.
The easiest way to stipulate your e-book is by considering of it as a crash course on the sales-relevant subject you chose. In my instance of making an e-book, I do know I have to cowl the way to:
Write efficient copy.
Design an e-book.
Optimize ebooks for lead era and promotion.
Whereas my instance has just a few chapters, remember that your e-book doesn’t have to be prolonged.
This is a golden rule to comply with relating to e-book size: Write what is required to coach your viewers about your chosen subject successfully.
In case your e-book requires 5 pages, nice! If it requires 30 pages, so be it. Simply do not waste phrases considering you must write a prolonged e-book.
Let‘s now transfer on to the precise copy you’re writing.
Professional tip: In my expertise, I additionally discovered that taking myself on the reader’s journey helped me perceive the define higher. So, ask your self the place you need the reader to contain themselves and the place they need to find yourself ultimately.
4. Break down every chapter as you write.
Get writing! Right here, you’ll be able to method every chapter the way in which you would possibly write an extended weblog publish — by compartmentalizing every chapter into smaller sections or bullet factors, as proven within the image beneath.
This helps you write merely and clearly, somewhat than utilizing subtle language to convey every level. It‘s the simplest solution to educate readers and assist them perceive the brand new materials you’re offering.
Be sure you keep a constant construction throughout every chapter, as effectively.
This helps you determine pure transitions between every chapter so there is a clear development from one chapter to the following (merely stitching weblog posts collectively can rob you of this high quality).
These practices ought to maintain true for all of your different advertising efforts, comparable to electronic mail advertising, call-to-action creation, and touchdown web page growth. “Readability trumps persuasion,” as Dr. Flint McGlaughlin of MECLABS typically says.
Wish to be sure you‘re protecting your e-book thrilling for readers? Listed below are some key ideas I’ve discovered to be most useful:
Use key phrases within the title that emphasize the worth of your provide. Examples embody adjectives like “superb,” “superior,” or “final.”
Hold your format constant so that you just create a psychological mannequin for readers and improve their understanding of the fabric.
When applicable, use formatting — like bulleted lists, daring textual content, italics, and font dimension modifications — to attract individuals’s eyes to your most necessary content material or emphasize particular factors you need readers to recollect.
Professional tip: I‘ve additionally discovered that the saying “much less is extra” is useful if you’re within the deep trenches of writing. You don‘t need your readers feeling underneath or overloaded with data, so I discover {that a} strong stability of content material retains them .
Plus, you’ll be able to ask for a second opinion when you’re performed to see if the data is an excessive amount of to digest.
5. Design your e-book.
Our downloadable e-book templates are provided in each PowerPoint and InDesign.
For this instance, I am going to present you the way to do it in PowerPoint since extra individuals have entry to that software program. (If you happen to want a refresher, this is a beginner-friendly information on the way to use PowerPoint.)
We solely have one “chapter web page” within the template (slide three). To create further chapter pages, or any pages actually, merely right-click the slide and select Duplicate Slide.
It will make a replica of your slide and will let you drag it to its correct place in your e-book by way of the sidebar or Slide Sorter part of PowerPoint. You’ll be able to then customise it for any subsequent chapters.
Professional tip: I like to recommend organising some model pointers and persist with them when designing your e-book. If you happen to publish extra sooner or later, your target market will ultimately grasp who you’re and what your corporation is about.
It will make sure that every part you do is constant and that you just’re thought-about knowledgeable.
6. Use the suitable colours.
Ideally, our free e-book templates would magically match your model colours. However they most likely do not; that is the place you get to really personalize your work.
Nevertheless, as a result of ebooks provide extra actual property for coloration than your emblem or web site, it‘s good to think about secondary colours inside your model’s coloration palette. Ebooks are the place this coloration scheme can actually shine.
To learn to add your model’s colours to PowerPoint, take a look at this weblog publish. That means, you’ll be able to customise the colour scheme in our e-book templates to match your model!
Professional tip: I’ve additionally discovered utilizing colours to emphasise a selected phrase or key factors helpful. Purple can emphasize one thing, whereas yellow can spotlight one thing.
Keep in mind, each coloration has a objective in designing content material property and may affect how data is displayed.
Colours are difficult! If you happen to don’t have the identical eye as knowledgeable designer (and who does), use our e-book templates. They every include a customized coloration palette preloaded:
7. Incorporate visuals.
Photos and graphics in ebooks are arduous to get proper. The important thing to creating them match effectively is to think about them as complementary to your writing.
Whether or not you add them throughout or after you‘ve completed writing your e-book’s copy, your visuals ought to serve to spotlight an necessary level you are making or deconstruct the that means of an idea in an easy-to-understand, visible means.
Photos shouldn‘t simply be there to make the e-book straightforward on the eyes. Moderately, they need to be used to boost the reader’s understanding of the fabric you are protecting.
If you happen to need assistance gathering visuals, we’ve three units of free inventory photographs which may assist you alongside the way in which:
And when you’re compiling a data-heavy e-book, you would possibly wish to obtain our free information visualization e-book for recommendations on designing compelling charts and graphs in your content material.
Professional tip: I might argue one of the essential points to think about when writing your e-book is considering what information/perception or quote you would current in a visible type.
Consider using photographs or hyperlinks to movies, offering them with an all-round expertise. So, when writing, jot down the place you suppose photographs or visuals could possibly be used.
8. Spotlight quotes or stats.
One other solution to improve your e-book is by highlighting quotes or stats inside your design. Simply make sure the quote or stat you are utilizing genuinely provides worth to the content material.
Whether or not you are emphasizing a quote or including a visible, preserve all of your content material throughout the identical margins.
In case your copy is constantly one-inch indented in your web page from each the left and proper sides, preserve your designed components aligned utilizing that very same spacing.
Professional tip: I am an enormous fan of enormous graphics or quotes, however often, a superb dose of white house is simply as essential. So, incorporating quite a lot of textual content, photographs, quotes, and statistics is nice, however you additionally wish to preserve every part balanced.
9. Place applicable calls to motion inside your e-book.
Now that your content material is written and designed, it is time to optimize it for lead era, reconversion, and promotion.
Take into consideration how you bought right here — you clicked on a call-to-action (CTA) in an electronic mail, on a social media publish, or some place else.
A CTA is a hyperlink or visible object that entices the customer to click on and arrive at a touchdown web page that can get them additional engaged along with your firm.
Since your e-book readers have most likely transformed into results in get their arms in your e-book, use the CTAs inside your e-book to reconvert your readers and propel them additional down your advertising funnel.
As an illustration, a CTA can result in one other provide, your annual convention’s registration web page, or perhaps a product web page.
Relying on what this subsequent motion is, CTAs will be an in-line rectangle or a full web page teasing the following provide (see each photographs beneath).
To hyperlink the CTA in your e-book (or any picture or textual content in your e-book) to your vacation spot URL, merely go to Insert >> Hyperlink in PowerPoint.
Be aware: We have even designed 50 customizable calls-to-action in PowerPoint you could obtain and use in your ebooks. You’ll be able to seize them right here.
Now, we don‘t have a devoted CTA template slide within the PowerPoint e-book templates … nevertheless it’s nonetheless easy.
You simply must duplicate the Header/Subheader slide and customise the copy or add photographs as wanted. It’s also possible to go to Insert >> New Slide and work from there.
Professional tip: I‘ve discovered it‘s excellent to place CTA hyperlinks between your e-book‘s chapters — or, higher but, on the finish of every one or proper after the conclusion. However just be sure you’re refined along with your CTAs, as you would not wish to delay your readers.
10. Convert it right into a PDF.
When you‘ve completed writing your e-book — CTAs and all — it’s time to transform it to the suitable file kind, so it is transferable from you to your recipient.
To transform your e-book to a PDF, click on File >> Save As within the e-book template you have got open. Then, underneath File Format, choose PDF and choose a vacation spot in your laptop for this new file.
Or, when you’re utilizing our free Google Drive templates, you’ll be able to go to File >> Obtain >> PDF:
Why cannot you simply connect what you need to a touchdown web page and be performed with it? Phrase paperwork, PowerPoints, and related templates are excellent for creating your e-book however not for delivering it.
As a result of these templates are editable, the contents of your e-book are too simply corrupted, distorted, and even misplaced when transferring out of your laptop to the arms of your future leads. That is the place PDFs are available.
You have seen these letters on the finish of information earlier than. Quick for Transportable Doc Format, the .PDF file kind basically freezes your e-book so it may be displayed clearly on any gadget. A preferred various to PDFs is the .EPUB file kind.
See a comparability of EPUB to PDF right here.
Professional tip: One motive I consider shifting to PDFs is necessary is as a result of you too can share them as hyperlinks. This makes it a lot simpler to unfold your e-book round, and your readers received‘t have to obtain it in the event that they don’t wish to.
11. Create a devoted touchdown web page in your e-book.
Your e-book needs to be accessible for obtain by a touchdown web page in your website.
A touchdown web page is an online web page that promotes/describes your provide and offers a type that guests have to fill out with their contact data to entry your e-book.
That is how one can convert your guests into enterprise leads that your gross sales group can in the end comply with up with.
As an illustration, you went by this touchdown web page to entry this e-book template.
If you happen to’re nonetheless unsure the way to get began, obtain this free e-book to be taught extra about optimizing your touchdown pages for conversion.
And when you‘re searching for a quicker, simpler solution to create your e-book touchdown web page, take a look at HubSpot’s free Marketing campaign Assistant instrument. As a substitute of writing and enhancing for hours, Marketing campaign Assistant can generate your copy with only a few clicks.
Professional tip: I like to recommend that you do not overlook about search engine optimization when creating your touchdown web page. It may well make or break your conversion price. Optimize meta tags and embody related key phrases, particularly in your e-book.
12. Promote your e-book and observe its success.
As soon as your touchdown web page is all set, you need to use that vacation spot URL to advertise your e-book throughout your advertising channels.
Nevertheless, in 2024, virtually 80% of writers stated advertising was the toughest facet of the e-book course of. As of this yr, authors have devoted greater than thirty-one hours and $617 on advertising monthly to selling their ebooks.
So, I’ve shared 5 methods you are able to do this:
Promote your new e-book in your web site. For instance, function a CTA or hyperlink to your provide’s touchdown web page in your assets web page and even your homepage.
Promote your e-book by your weblog. As an illustration, take into account publishing an excerpt of your e-book as a weblog publish. Or write a separate weblog article on the identical subject as your e-book, and hyperlink to it on the finish of your publish utilizing a call-to-action to encourage readers to continue to learn. (Be aware: This very weblog publish is the right instance of the way to promote an give you created with a weblog publish.)
Ship a segmented electronic mail to contacts who’ve indicated an curiosity in receiving gives out of your firm.
Leverage paid promoting and co-marketing partnerships that can assist you promote your e-book to a brand new viewers.
Publish posts to social media with a hyperlink to your e-book. It’s also possible to improve social shares by creating social media share buttons inside your e-book, comparable to those on the backside proper of this e-book.
Aside from these, you too can use different advertising methods to advertise your e-book. Actually, I might dedicate a complete weblog to how you must market your e-book (examine that publish out right here).
After your content material is launched and promoted throughout your advertising channels, you‘ll additionally need advertising analytics to measure your stay product’s success.
As an illustration, you must have touchdown web page analytics that provide you with perception into how many individuals downloaded your e-book and transformed into leads.
You also needs to have closed-loop analytics that present what number of of these individuals in the end transformed into alternatives and clients for your corporation.
And with that, we have constructed an e-book, of us! You’ll be able to take a look at the packaged model of the instance I constructed right here:
After your content material is launched and promoted throughout your advertising channels, you will have to have advertising analytics to measure your ebooks’ success.
As an illustration, have touchdown web page analytics that provide you with perception into how many individuals downloaded your e-book or present what number of of these downloaders transformed into alternatives and clients for your corporation.
Knowledge Visualization 101: Design Charts and Graphs [Free Download]
Professional tip: I recommend that you just don‘t wait till you are performed writing your e-book to market it. To have interaction your readers, take into consideration posting teasers on Instagram Tales or sending out a survey about your e-book cowl.
You’ll be able to even tease your viewers by providing them some insights out of your e-book. Everybody loves having a look behind the scenes.
Publish an E-book
Publishing an e-book will be an effective way to share your message or content material with a wider viewers. This is a step-by-step information on the way to publish an e-book.
1. Convert to eBook format.
Changing your e-book to the suitable format is critical to make sure compatibility along with your readers and their units. It permits you to incorporate responsive design components and protect the structure of your e-book.
It offers a constant studying expertise throughout varied units, in the end growing the attain and accessibility of your e-book.
What e-book file format must you use?
Ebooks will be saved in one in all a number of codecs. Relying in your end-user, although, you would possibly discover a use for any of the next file varieties:
PDFs are possible probably the most well-known file kind. The “PDF” extension stands for “Transportable Doc Format” and is greatest for ebooks that are supposed to be learn on a pc (digital entrepreneurs, you will wish to bear in mind this one).
Professional tip: You’ll be able to simply convert a PDF to any of the next e-book file codecs at no cost utilizing Convertio:
EPUB
This file kind stands for “Digital Publication,” and is a extra versatile e-book format. By that, I imply EPUB ebooks can “reflow” their textual content to adapt to varied cell units and tablets.
This enables the e-book‘s textual content to maneuver on and off completely different pages primarily based on the gadget’s dimension on which a person is studying the e-book.
They’re notably useful for viewing on smaller screens, comparable to smartphones and the Nook from Barnes and Noble.
MOBI
The MOBI format originated from the Mobipocket Reader software program, which was bought by Amazon in 2005 however was later shut down in 2016.
Nevertheless, the MOBI file extension stays a well-liked e-book format suitable throughout the foremost e-readers (besides the Nook).
Whereas the format has some limitations, comparable to not supporting audio or video, it helps DRM, which protects copyrighted materials from being copied for distribution or seen illegally.
Newer Kindle codecs are primarily based on the unique MOBI file varieties.
AZW
That is an e-book file kind designed for the Kindle, an e-reader gadget by Amazon. Nevertheless, customers can even open this file format on smartphones, tablets, and computer systems by the Kindle app.
ODF
ODF stands for OpenDocument Format, a file kind meant primarily for OpenOffice, a sequence of open-source content material creation applications just like Microsoft Workplace.
IBA
IBA is the proprietary e-book format for the Apple iBooks Writer app. This format does assist video, sound, photographs, and interactive components, however it’s only used for books written in iBooks. It isn’t suitable with different e-readers.
2. Select a publishing platform.
When selecting a platform, take into account elements like attain, royalty charges, distribution channels, ease of use, and the preferences of your target market.
It could even be value exploring regional or specialised e-book platforms relying in your e-book’s area of interest or goal market.
Listed below are some fashionable choices:
Amazon Kindle Direct Publishing (KDP)
KDP is among the hottest self-publishing platforms.
It permits you to publish and promote your e-book on the Kindle Retailer, accessible by hundreds of thousands of Kindle e-readers and Kindle apps.
KDP gives varied promotional instruments and offers international distribution choices.
Apple Books
Apple Books (previously iBooks) is the e-book platform for Apple units, together with iPhones, iPads, and macOS units. It offers a seamless studying expertise and permits you to publish and promote your e-book on the Apple Books retailer.
Barnes & Noble Press
Barnes & Noble Press (previously Nook Press) is the self-publishing platform for Barnes & Noble, one of many largest booksellers in the USA. It permits you to publish and promote your e-book on the Barnes & Noble web site and Nook units.
Kobo Writing Life
Kobo Writing Life is an e-book self-publishing platform related to Kobo e-readers and apps. It gives international distribution and the flexibility to set pricing, create promotions, and earn royalties from gross sales.
Draft2Digital
Draft2Digital is a user-friendly e-book distribution platform that helps you publish and distribute your e-book to a number of retailers, comparable to Amazon, Apple Books, Kobo, Barnes & Noble, and extra.
It simplifies the method by dealing with the conversion, distribution, and fee points for you.
3. Create an account and add your e-book.
Join an account in your chosen platform. Present the required data, comparable to your title, handle, and fee particulars, if required, as given within the instance beneath.
As soon as your account is created, comply with the platform‘s directions to add your e-book file and canopy design. Be certain that the information meet the platform’s formatting and dimension necessities.
You may additionally have to fill out the e-book particulars, together with title, creator title, description, and classes or genres. These particulars assist readers uncover and perceive your e-book.
4. Set pricing and royalties.
Decide the pricing in your e-book. This determines how a lot income you’ll be able to generate from every sale. By setting the suitable worth, you’ll be able to guarantee your e-book is aggressive out there whereas maximizing your earnings.
After getting your worth set, you will wish to decide your royalty charges, which is the proportion of the e-book’s worth that you just earn because the creator or writer for every sale.
Creating wealth from an e-book sale is at all times thrilling; it is much more thrilling if you use free assets (like our e-book Template 12, pictured beneath).
Totally different e-book publishing platforms provide varied royalty constructions, and it is necessary to grasp the charges and phrases they supply. By setting royalties, you’ll be able to calculate and predict your earnings from every sale.
You may additionally wish to take into account providing your e-book at no cost.
Though it would not assist generate direct income in your firm, it could nonetheless improve publicity and appeal to a bigger readership, resulting in word-of-mouth promotion and doubtlessly growing future gross sales.
Plus, it offers a chance to generate leads and construct an electronic mail listing for future engagement.
5. Preview and publish.
Earlier than publishing, preview your e-book to make sure it appears to be like as meant and guarantee there aren’t any errors or formatting points. When you’re glad, click on the publish button to make your e-book accessible for buy.
Take into account that the steps talked about above are basic pointers, and the precise importing course of could differ primarily based on the platform you select to publish your e-book with.
E-book Concepts
So, what must you write about in your e-book? I am going to reply that query with one other query: What would you like your readers to get out of this e-book?
To establish an e-book concept that fits your viewers, take into account the kind of e-book you are making an attempt to create. Listed below are just a few concepts.
New Analysis
Conducting an experiment or enterprise survey? It is a nice solution to develop proprietary information and change into a thought chief in your business. However how will you share your findings with the individuals who care about it?
Create an e-book that describes the experiment, what you meant to search out out, the outcomes of the experiment, and what these findings imply in your readers and the market at massive.
Our E-book Template 7 is ideal for displaying analysis and data-heavy data in a digestible format:
Case Research
Folks love success tales, particularly if these persons are on the fence about buying one thing from you. When you’ve got a shopper whose enterprise you are notably proud to have, why not inform their story in an e-book?
E-book case research present your patrons that different individuals belief you and have benefited out of your services or products.
In your e-book, describe what your shopper’s problem was, the way you linked with them, and the way you have been capable of assist your shopper remedy their problem and change into profitable.
Our E-book Template 11 is colourful, trendy, and able to dazzle readers along with your case examine findings.
Product Demo
The extra complicated your product is, the extra data your clients might want to use it accurately.
In case your services or products has many use instances or it is arduous to arrange alone, dedicate a short e-book to displaying individuals the way to take advantage of out of it.
As an illustration, within the first part of your e-book, you’ll be able to clarify the way to launch your services or products. The second part can break down the person options and functions that your product is greatest used for.
Our E-book Template 2 balances photographs and textual content completely, making it a fantastic decide for a step-by-step product demo.
Interview
Are you interested by interviewing a well known particular person in your market?
Maybe you‘ve already sat down with an influencer to select their mind in regards to the business’s future. Bundle this interview into an e-book, making it straightforward in your clients to learn and share your inside scoop.
Our E-book Template 10 is right for interviews with its pull-out quotes completely balanced with photographs:
Playbook
A “playbook” is a doc individuals can use when taking over a brand new mission or idea that’s international to them. Consider it like a cheat sheet stuffed with ideas and methods that assist your clients get higher at what they do.
When performed proper, a playbook equips your clients with the data they would want to excel when utilizing your product.
For instance, a software program vendor for IT professionals would possibly create a “virus safety playbook” that makes assist groups higher at stopping viruses for his or her respective firms.
With its daring design, stability, and clear construction, our E-book Template 4 is ideal for a playbook:
Weblog Submit Sequence
Generally, the most effective e-book for your corporation is already strewn throughout a sequence of weblog posts. If you happen to’ve spent the final month writing articles all on the identical topic for your corporation, think about how these posts would look stitched collectively.
Then, as soon as this e-book is created, you’ll be able to market it on a touchdown web page, hyperlink to this touchdown web page from every weblog publish, and generate leads from readers who wish to obtain the whole weblog sequence in a single handy e-book.
Professional tip: Make every weblog publish a brand new “chapter” of your e-book. Get an concept of how this might look with our e-book templates beneath (that is E-book Template 8):
E-book FAQs
Are ebooks worthwhile?
Sure, they are often. Ebooks promote for good cash on-line, even ones made in Google Docs utilizing free instruments.
Ebooks are high-volume, low-sales-price gives.
This implies you will have to promote a lot of them at a comparatively low worth level to compete out there and switch a big revenue. Relying in your business, ebooks can vary from free to greater than $100.
Earlier than setting a worth in your e-book, do a little analysis. Decide who your viewers is, what they’re keen to pay, and the way many individuals inside your goal market could be prepared to purchase it.
Then, decide the platforms by which you will promote your e-book. Amazon? Apple Books? Your web site? You’ll be able to analysis how a lot ebooks often go for on these websites and incorporate this perception into your pricing technique.
Professional tip: Folks do choose a e-book by its cowl. Do not make your e-book cowl an afterthought — spend time on the design. For inspiration, listed below are the covers from our E-book Templates 7, 9, and 11 (strive them at no cost!):
How is an e-book structured?
There‘s no set rule for organizing your content material into an e-book. It typically mimics the construction of a novel or textbook (relying on what it’s you are writing about). However, you must make sure you adhere to some points of an e-book.
Ebooks sometimes have a system of chapters and supporting photographs. Like a weblog publish, in addition they do effectively when additional segmenting their textual content with subheaders that break down the dialogue into particular sections.
If you happen to’re writing about skilled sports activities, for instance, and one in all your chapters is about Main League Baseball (MLB) within the U.S., you would possibly wish to set up subchapters in regards to the varied groups belonging to the MLB.
Professional tip: Our free e-book templates have quite a lot of completely different layouts. To see every template‘s construction at a look, click on “grid view” and also you’ll have the ability to preview all the pages directly. The template beneath is E-book Template 5. Attempt it for your self!
What can an e-book be about?
Something. Properly, inside motive.
Ebooks are merely a marketer’s means of delivering plenty of vital data in a type their potential clients are most keen to learn.
For instance, an environmental firm would possibly write an e-book about water conservation. They could additionally focus an e-book completely on utilizing their water-saving product or the way it helped a buyer remedy an issue.
Analysis is a big a part of e-book creation, regardless of your e-book’s subject. Opposite to short-form content material like articles and movies, the content material of an e-book relies on belief and proof.
A person who obtains (or requests entry to) your e-book desires the complete story, not simply the bullet factors. That features all of the content material and testing you went by to provide the e-book.
Are you able to edit an e-book?
Nope.
An e-book can‘t be edited as soon as it has been saved in one of many main file codecs, so it is best to make sure you have an editable model saved in a program like Microsoft Phrase.
You’ll be able to edit ebooks in the event that they’re saved utilizing an editable PDF, a function that’s particular to Adobe Acrobat. When you’ve got the software program, studying the way to edit PDFs is straightforward with Acrobat’s user-friendly interface.
However why would you need your e-book to be uneditable? Making ebooks uneditable ensures the content material stays unchanged — each the format and the data — because it’s shared between a number of customers.
That signifies that when you finalize your excellent design (like our E-book Template 6 pictured beneath), nobody can unintentionally destroy the formatting or take away textual content.
How do you learn an e-book?
You’ll be able to learn an e-book on many various units: iPhone, Android smartphones, a Macbook, PC, and e-readers such because the Nook and Kindle.
The latter two units are sometimes used to learn novels in digital type. Nook and Kindle house owners can retailer hundreds of books (actually) on a single Nook or Kindle.
Share Your Experience in an E-book
Ebooks are one of many prime changing lead magnets a enterprise can provide to its viewers. Creating an e-book is all about delivering excessive worth at a low worth level to generate a excessive gross sales quantity.
Ebooks work effectively for brand new companies searching for model consciousness and established firms securing a spot as an business thought chief.
As long as you and your group have outlined what success appears to be like like in your e-book launch, you will reap the rewards of this stand-alone asset for months — and even years — to return.
So get began in your e-book utilizing the free template accessible within the provide beneath.
Editor’s observe: This publish was initially printed in October 2013 and has been up to date for comprehensiveness.