Use Canonical tags
Canonical tags are an efficient solution to resolve key phrase cannibalization with out eradicating duplicate pages. They inform engines like google which web page must be listed and ranked as the first web page, whereas retaining different associated pages accessible to guests.
Instance:Think about you personal an eCommerce web site and have a number of pages focusing on the key phrase “greatest trainers,” corresponding to:
Web page A: A class web page titled “Finest trainers for women and men”Web page B: A product comparability web page titled “Finest Trainers: execs and cons of fashionable manufacturers”
These pages compete for a similar key phrase, inflicting key phrase cannibalization. After reviewing each, you determine that Web page A (the class web page) is probably the most complete and user-friendly. Nonetheless, you continue to need guests to entry Web page B for its product comparability data.
On this case, you need to use canonical tags to resolve the difficulty:
Add a canonical tag to Web page B’s HTTP header pointing to Web page A:
<hyperlink rel=”canonical” href=”https://www.instance.com/best-page”>
This tells engines like google that Web page A is the popular web page for indexing and rating.
In the meantime:
Rating alerts from Web page B are consolidated into Web page A, boosting its authority.Web page A turns into the first web page rating for “greatest trainers.”Web page B stays accessible to guests however now not competes in search outcomes.
For extra context, try this information on the greatest practices for canonical URLs.
3. Goal completely different search intents for duplicate pages
When you don’t need to use canonical tags, you possibly can resolve key phrase cannibalization by revamping every web page to focus on a distinct search intent.
Listed below are the primary varieties of search intent to think about: