We’ve already coated how we deliberate the occasion from begin to end and the way we promoted the occasion. This time spherical, it’s about how our occasions will be higher subsequent time.
Like all good occasion organizer, we despatched out post-event surveys to learn the way we are able to enhance the expertise for our future conferences.
In complete, we despatched three post-event surveys, focused on the totally different stakeholders: attendees, staff, and sponsors.
Our occasions can all the time be improved. One of the simplest ways to know what wants enchancment and how one can enhance is to ask individuals who have attended your occasion.
These are the survey questions we despatched to the attendees of Ahrefs Evolve 2024.
General Expertise: How would you charge your total expertise on the convention?Occasion Group: How happy have been you with the group of the occasion (communication, registration, logistics, and many others.)?Content material and Audio system: Which 5 audio system did you discover Most worthy or participating?How would you charge the standard of the displays and audio system?How would you charge the networking alternatives supplied through the occasion?Occasion Venue & Amenities: How happy have been you with the venue and services?Occasion App/Platform: How would you charge your expertise with the occasion app/platform?What did you take pleasure in most in regards to the convention? Please share any highlights or particular facets of the occasion you enjoyedWhat could possibly be improved for future occasions? Please share any strategies for enhancing the conferenceSession Relevance: How related have been the subjects coated within the classes to your skilled wants?Occasion Size and Tempo: How would you charge the size of the convention and the pacing of classes?Exhibit and Sponsor Engagement: How helpful have been the exhibition cubicles and sponsor interactions?Pre-event Communication: How would you charge the communication main as much as the occasion (reminders, updates, and many others.)?Publish-event Supplies: How seemingly are you to entry post-event supplies (movies, displays, and many others.) if supplied?Occasion Period and Schedule: Was the occasion length (one-day, two-day, and many others.) applicable for the content material supplied?Usefulness of Takeaways: Did you allow the convention with actionable insights or methods to implement?Would you suggest this occasion to a colleague? On a scale of 1 to 10, how seemingly are you to suggest Ahrefs Evolve to a colleague or pal?What sort of content material would you prefer to see in future occasions?Ticket Pricing: Did you allow the convention with actionable insights or methods to implement?The place ought to we host the following Evolve 2025?Will you be a part of Evolve 2025?
Our staff was each a part of the occasion preparation and current as attendees on the times itself. So, we additionally wished inner suggestions on how issues can higher be completed.
These are the questions we despatched.
Pre-event: For these concerned within the undertaking, it will be useful when you may share suggestions on how we are able to enhance pre-event preparations, together with any insights on the timeline, communication, or different logistical facets.Occasion day (Workshop 21-23 Oct): Your expertise as attendee/staff that supported the occasion, noting what labored effectively and what could possibly be improved.Occasion day (VIP evening networking Pre occasion 23 Oct): Your expertise as attendee/staff that supported the occasion, noting what labored effectively and what could possibly be improvedConference Day (Oct 24-25): Please share your expertise as an attendee or as a staff member who supported the occasion, noting what labored effectively and what could possibly be improved. Different areas to think about: Occasion Format / Content material and Construction / Attendees Engagement / Branding / SWAG / Logistics – meals venueAfter Get together! (Oct 25): Please share your expertise as an attendee, noting what labored effectively and what could possibly be improved.Plans for Evolve 2025: Any new concepts for Evolve 2025, together with potential locationsIs there anything?
These are the questions we despatched to the businesses that sponsored our convention. We wished to guarantee that they’d had a priceless expertise, and would possibly even think about sponsoring us once more on the subsequent occasion.
How was the group at your sales space?Did you handle to attach with potential leads?Any strategies for future occasions?Do you’ve gotten any constructive suggestions for the occasion?What areas we are able to enhance on?Every other strategies to assist us improve Evolve 2025?Would you have the ability to present us with a testimonial or quote? We’d prefer to showcase you in our occasion advertising supplies.
Operating a survey is pointless with out wanting on the outcomes and determining what to enhance.
In our case, we averaged the scores for the questions that have been based mostly on a 5-point scale. We additionally ran a post-event debrief and mentioned the qualitative suggestions we obtained.
All of those will feed into the planning and group of Evolve 2025 (and past).
Why must you ship a post-event survey?
Your occasions can all the time enhance. One of the simplest ways to know what and how one can enhance is to ask individuals who’ve attended your occasion.
Nonetheless, it’s impractical to ask everybody in individual for suggestions (except it’s a tiny occasion). So, a survey is the most effective software for locating what labored, what didn’t, and what you may tweak subsequent time round.
When must you ship the post-event survey?
You’d need to ship the survey when the occasion remains to be contemporary in everybody’s minds. For us, we despatched the surveys proper after the occasion ended.
How do I conduct the post-event survey?
Don’t overthink this. All you want are:
Your attendees’ contact data, which it is best to have when you’re utilizing a occasion administration software program to assist with ticket purchases and registrations.A survey software. If the occasion software program you’re utilizing permits for polls and surveys, then think about using that. In any other case, Google Kinds works (what we used.)
What kinds of post-event survey questions must you embrace?
For our surveys, we used:
Likert scale questions that gauge satisfaction on a scale (e.g., 1 to 5)Demographic questions to grasp our audienceMultiple-choice inquiries to let our respondents choose from a selectionOpen-ended inquiries to let attendees inform us intimately what they preferred, disliked, or what we are able to enhance onNet Promoter Rating (NPS) inquiries to see how seemingly they’ll suggest Ahrefs Evolve
