Sage’s senior management crew welcomed John with open arms, praising his observe document of efficiently reaching shoppers. John will reportedly give attention to main borrower retention efforts.
“We’re thrilled to welcome Bijoy John as the brand new Senior VP of Advertising and marketing at Sage House Loans Company,” Sage House Loans’ CEO Mike Malloy mentioned in an e-mail. “With a confirmed observe document of delivering scalable D2C options and impactful shopper retention packages within the mortgage trade, Bijoy’s experience will likely be invaluable in driving our advertising initiatives ahead.”
“We stay up for the constructive influence Bijoy will carry to our crew and the trade as we improve our advertising methods to raised serve purchasers,” he added.
These advertising methods give attention to the shopper’s expertise greater than the rest. Malloy mentioned Sage desires to construct a shopper expertise that aligns with the corporate’s core worth of preserving mortgage lending easy. Because the lender’s new head of promoting, John can carry this imaginative and prescient to life.
John brings greater than eight years of expertise to his new function. The veteran mortgage marketer has labored for corporations like Freedom Mortgage, Newrez and Price, his most up-to-date firm. John additionally achieved recognition as a 2022 HousingWire Advertising and marketing Chief throughout his time at Newrez.
Sage Houses Loans relies in Fort Mill, South Carolina. The lender arrived on scene in 2020 and was later acquired by digital media firm Pink Ventures. Malloy joined the corporate in August 2024 following roles at corporations like Rocket Mortgage, Quicken Loans and Financial institution of America.