So now you are like, “Okay, however Purna, how do I measure all of it?” It is not that arduous. What I’ve actually discovered is one thing that I name the 4 R’s of measurement, which is line of sight measurement into content material advertising and marketing.
It’s so way more efficient since you consider affect at 4 completely different phases, which is able to will let you course appropriate even earlier than you get all the best way to the tip, earlier than you are like, “Oh, properly, I spent six months on this. It did not make any cash.” No, no, no, you need to course appropriate at first.
The 1st step, you need to take a look at attain. Who did I attain? How many individuals did I attain? And never simply when it comes to the precise numbers, however take a look at the categories of people that have a tendency to come back in. Who’s filling out the lead types? Is it the best kind of audiences? Is the best job titles? Are they folks in your focused record? That is how you will know whether or not you are reaching the best folks, otherwise you may need to adapt your distribution technique.
The subsequent one is admittedly the response. What is the sentiment? Are they liking it? Are they partaking it? Are they sharing it with folks? Are they commenting? What are they feeling about your content material that you’ve got put on the market? In the event you’re reaching lots of people, but it surely’s crickets, you then’ll know that possibly your content material shouldn’t be actually onto one thing, so that you need to tweak it a little bit bit. So, once more, you’ll be able to course appropriate shortly.
Then you definitely need to take a look at the response. What’s the habits change that you simply’re attempting to drive? Are they reserving extra of the take a look at drives? Are they submitting inquiries on the web site? Are you seeing elevated footfall into your automobile showrooms?
After which lastly, the outcomes. Did we drive the best folks? Did we see the quantity of automobiles going up? So, in that method, if you happen to purpose backwards, if you happen to put measurement first, you will be more likely to hit high-value targets together with your content material advertising and marketing.
Thanks, and keep tuned for the following episode.