How one can Make a Promotional Video (Price range-Pleasant Suggestions)

As a marketer and video fanatic, I can confidently say a promotional video is essential to selling your model. In reality, 73% of respondents say video advertising is efficient at serving to them attain their firm’s general enterprise objectives.

However what makes an excellent promotional video? How a lot does it value to make one? How does one even make a promotional video?

Don‘t fear, I’ve bought the solutions. Let’s go.

Desk of Contents

What’s a promotional video?

A promotional video promotes a product, enterprise, occasion, sale, or service. It may be brief, low-budget teasers that shortly seize your viewers’s consideration or extremely stylized, long-form movies that inform a narrative.

This promotional video from Nike is a good instance of a long-form promotional video.

How a lot does it value to make a promotional video?

The price of making a promotional video can fluctuate relying on various factors, reminiscent of video size, strategy, and whether or not you outsource manufacturing to an company or creator.

A promotional video can value wherever from $1,000 to $6,000 or much more should you go for the next or extra advanced manufacturing.

Nonetheless, I can confidently say that it is simpler now than ever to make compelling, persuasive promotional movies on a good funds.

For one, the vast majority of entrepreneurs have already got smartphones, which is like carrying high-quality digicam gear in your pocket.

Take a look at this promotional video from Scrub Daddy. It is brief, easy, and might be simply made with a smartphone and minimal manufacturing gear.

Quite a lot of AI instruments, like HubSpot’s Clip Creator, can prevent money and time when creating the proper promotional video. Simply ensure that your video nonetheless has that human contact.

AI instruments could make content material creation simpler, however I consider they need to be used extra as digital assistants relatively than as a method of changing a complete manufacturing staff.

You do not wish to obtain the kind of backlash main corporations like Coca-Cola have obtained backlash for overusing generative AI to create promotional content material that lacks depth and appears weirdly uncanny.

What makes a persuasive promo video?

Like many customers, I spend an obscene quantity of hours scrolling by way of movies on apps like TikTok and Instagram.

Essentially the most persuasive promo movies I’ve come throughout are compelling sufficient to cease my scroll useless in its tracks, they usually all have not less than among the following in widespread:

A catchy hook
A transparent drawback and resolution
Emotional enchantment
Humor

When crafting a persuasive promotional video, take into consideration how one can instantly seize your viewers and pull them away from their infinite scrolling. Then, current an issue your audience usually experiences and market your model as the answer.

Lastly, embrace emotional enchantment or humor to create a real connection between your viewers and your model, product, or service. One in all my favourite current promo movies comes from Scrub Daddy.

The video instantly raises eyebrows as a result of it features a viral clip of a sponge-cleaning potato. The issue is extra of a query: Is Scrub Daddy robust sufficient to scrub the dust, grime, and pores and skin from a potato, thus my dishes? The reply: Sure.

It additionally makes use of blunt, considerably crass humor to maintain the viewers entertained.

How one can Create a Promotional Video

1. Provide you with an idea.

Ask your self, what makes what you are promoting distinctive? What issues does your product clear up? Who usually wants your companies? Then, create an fascinating idea round it.

For instance, recruitment software program firm Loxo acknowledges that many recruiters have problem monitoring candidates. Therefore, the corporate created a enjoyable promo video of recruiters attempting to trace down Huge Foot.

The concept is that if Loxo instruments can monitor down the elusive Huge Foot, then they’ll monitor down any potential job candidates.

2. Write a script.

After getting your idea, put together a script. What would you like your narrator, presenter, or actors to say? If you happen to want help placing collectively a script, a number of AI content material turbines in the marketplace will provide help to write a compelling story that may seize your viewers.

I‘ve used AI content material writers like ChatGPT and HubSpot’s free AI Content material author to put in writing blogs and short-form video scripts in minutes.

Now that you’ve the instruments, what makes an excellent script? Bear in mind, you wish to seize your viewers’s consideration, so begin with a punchy, fascinating opener.

From there, it‘s a marketer’s alternative. Would you like your video to be humorous, emotional, action-packed, or one thing else? No matter you select, ensure that your script displays the tone you need.

Lastly, finish the promo with a transparent name to motion that tells your viewers to take motion, reminiscent of making a telephone name, visiting the web site, or signing up on your publication.

3. Collect your supplies.

Movie your b-roll, document a voiceover, create your graphics, and mix all of your supplies to create a one-of-a-kind promotional video that may introduce your model, product, or service to your viewers.

If you wish to streamline the method, think about using AI instruments like HubSpot’s Clip Creator. This device makes use of machine studying and pure language processing to customise a video based mostly in your imaginative and prescient.

Clip Creator is amongst my favourite AI video-generating instruments, and I examined a number of others if you wish to discover the perfect one for you.

As soon as your video is full, make any mandatory changes and put up to no matter platform you favor.

Promotional Video Examples I Love

1. Scrub Daddy

If I had a nickel for each time I discussed Scrub Daddy in a weblog put up, I might have sufficient to retire, however who can blame me? Scrub Daddy is thought for offbeat, humorous, relatable promo movies that continually go viral.

I like the instance beneath as a result of it takes viewers on a humorous, informal journey to Goal to choose up the most recent Scrub Daddy product. The informal humor and POV make me really feel like I am working errands with my favourite foolish uncle.

Even higher, the video is low-budget and shot with a smartphone, proving you do not want an enormous funds to make an impactful promotional video.

2. Loxo

I discussed this instance earlier within the put up, so I will not go into a lot element. Basically, I like this promotional video from Loxo due to its distinctive idea, clear function (selling Loxo instruments), and fascinating story.

3. HubSpot

Okay, I may be barely biased, however I like this current HubSpot promo video. Other than being fantastically shot and edited, it additionally appeals to emotion through relatability.

As a marketer, I can affirm that our days are busy with all of the content material we now have to make and the channels we now have to distribute it to. So, I resonated with the sense of urgency the promo video illustrates.

Additionally, discover how the promo exhibits the issue (overwhelmed marketer) and the answer (HubSpot).

It is Your Flip to Create

Creating your first promotional video can appear daunting, however as soon as you recognize your funds and idea, you‘ll discover it’s not that scary. The secret is to simply get began.

Now, you will have the instruments and information to do precisely that. Good luck!