I nonetheless bear in mind the primary time I sat down to write down a case examine as a SaaS content material marketer. The consumer was a budding tech startup, and I wasn’t completely positive the place to start.
Since then, I’ve written a number of case research for various firms, and I’ve observed that every one demanded a singular method — whether or not it was within the analysis part, how I interviewed stakeholders, or the way in which I structured the narrative.
Regardless of these variations, one factor remained fixed: the point of interest was all the time showcasing the product’s energy and worth.
Placing collectively a compelling case examine is without doubt one of the strongest methods for showcasing your product and attracting future prospects. Nevertheless it’s not straightforward to create case research that your viewers can’t wait to learn.
On this put up, I’ll go over the definition of a case examine and the perfect examples to encourage you.
Desk of Contents
What’s a case examine?
A case examine is an in depth story of one thing your organization did. It features a starting — typically discussing a problem, an evidence of what occurred subsequent, and a decision that explains how the corporate solved or improved on one thing.
A case examine proves how your product has helped different firms by demonstrating real-life outcomes. Not solely that, however advertising case research with options sometimes include quotes from the shopper.
Which means they’re not simply adverts the place you reward your individual product. Slightly, different firms are praising your organization — and there’s no stronger advertising materials than a verbal advice or testimonial.
A terrific case examine additionally has analysis and stats to again up factors made a few undertaking’s outcomes.
There are a number of methods to make use of case research in your advertising technique.
From that includes them in your web site to together with them in a gross sales presentation, a case examine is a robust, persuasive device that reveals prospects why they need to work with you — straight from one other buyer.
Writing one from scratch is difficult, although, which is why we’ve created a group of case examine templates so that you can get began.
There’s no higher strategy to generate extra leads than by writing case research. Nevertheless, with out case examine examples from which to attract inspiration, it may be troublesome to write down impactful research that persuade guests to submit a kind.
Advertising Case Examine Examples
That will help you create a beautiful and high-converting case examine, I’ve put collectively an inventory of a few of our favorites. This listing consists of well-known case research in advertising, expertise, and enterprise.
These research can present you body your organization’s affords in a manner that’s helpful to your viewers. Have a look, and let these examples encourage your subsequent good case examine design.
These advertising case research with options present the worth proposition of every product. In addition they present how every firm benefited in each the quick and long run utilizing quantitative knowledge.
In different phrases, you don’t get simply good statements like “This firm helped us so much.” You see precise change inside the agency by numbers and figures.
You’ll be able to put your learnings into motion with HubSpot’s Free Case Examine Templates. Accessible as {custom} designs and text-based paperwork, you possibly can add these templates to your CMS or ship them to prospects as you see match.
Obtain These Free Case Examine Templates
1. “How Dealt with Scaled from Zero to 121 Areas with the Assist of HubSpot,” by HubSpot
The final two occasions I moved homes, I organized the entire strategy of packing up bins, ordering automobiles, carrying issues up the steps to the brand new residence, and rearranging stuff myself. When you’ve completed this earlier than, you understand how annoying it’s, particularly when you’ve different commitments like work or college.
Dealt with, a house providers concierge, goals to alleviate that stress by taking full management over the shifting course of. Nevertheless, in contrast to conventional shifting firms, Dealt with developed a brand new manner of shifting that makes use of expertise and high-level service reps to ship personalised concierge providers to prospects.
To implement this mannequin successfully, the corporate wanted a CRM platform with automation capabilities to streamline the a whole bunch of workflows.
After attempting a couple of well-liked CRMs, the corporate’s President and CEO, Seth Waite, selected HubSpot as their CRM of alternative. After studying use HubSpot to its fullest potential, Seth and his group have been capable of automate convoluted processes and put gross sales, advertising, and customer support initiatives right into a unified system of report.
This gave each group member 360-degree visibility into their prospects and freed up time for them to ship concierge-level providers and reply prospects’ questions.
With HubSpot’s assist, Seth and his group have been capable of scale Dealt with from zero to 121 places (within the US) in 37 states in simply 18 months.
Takeaway
This case examine meticulously described, intimately, the challenges Dealt with was dealing with, their course of to find an answer (HubSpot), and the way that resolution helped the corporate scale. You should use this format if you actually wish to present potential prospects how properly your product works for his or her wants.
2. “Rozum Robotics intensifies its PR sport with Awario,” by Awario
Rozum Robotics is an organization that builds stand-out robotic options like high-precision servo motors, frameless motors, and robotic device changers. The corporate additionally created a sophisticated robotic espresso home referred to as Rozum Cafe.
Nevertheless, it had bother growing model consciousness and producing leads for the espresso home. After attempting a couple of instruments, the advertising group at Rozum Robotics selected Awario, a model monitoring device, to assist them step up the corporate’s PR and lead gen sport.
With Awario, the group was capable of cut back the time it spends discovering and monitoring related media sources and influencers for selling the espresso home by 70%. It was additionally capable of outline two new goal audiences for the cafe, spot viral content material, react to mentions of the cafe on-line, analyze rivals’ social media posts, and examine the sentiment of Rozum Cafe with comparable automated espresso spots.
Consequently, Rozum Robotics was capable of save time, discover and goal new audiences, nurture newly shaped media relations, and enhance the standard of leads generated.
Takeaway
From the leap, this case examine provides an summary of Rozum Robotics, together with what the corporate does, its ache factors, challenges, after which the answer. On the finish, there’s a brief bullet listing of the outcomes and enhancements that Awario helped generate for his or her consumer.
Dividing your case examine into these sections makes it simpler for potential prospects to skim by and perceive.
3. “How Meagan and Alex of Brokers of Change 10X-ed Their Earnings With Thinkific,” by Thinkific
When Meagan Mitchell, one-half of Brokers of Change, took the ASWB examination to turn into a licensed medical employee, she solely wanted to get a ebook with which to organize. There have been different studying supplies, however they have been both restricted or costly. To not point out outdated, too.
Noticing these inefficiencies, Meagan and her husband, Alex, determined to create up to date supplies and adapt the way in which folks studied for his or her licensing exams to incorporate extra expertise. That’s how Brokers of Change was created in 2020.
On the time, Meagan was doing particular person and group tutoring for folks about to take their exams, however Alex suggested her to add her tutoring content material on a course platform so folks can study at their very own tempo. They began with Gumroad, however a 12 months later, they outgrew the platform and began in search of a extra strong one. That’s how they discovered Thinkific.
With Thinkific, Meagan and Alex have been capable of construct an all-encompassing licensing examination prep course, construct sturdy communities throughout a number of social media platforms, and assess their prospects’ wants and iterate accordingly. They’ve additionally been capable of create a branded cellular app for learners on the go, which has actually boosted their enterprise.
Consequently, they’ve been capable of 10X their annual income (from once they have been utilizing Gumroad) and rework Brokers of Change right into a thriving enterprise.
Takeaway
This case examine not solely explains Meagan and Alex’s reasoning behind creating a web-based enterprise that focuses on social staff, however it additionally lists another classes readers can study from the couple on constructing and scaling a web-based enterprise.
With this method, you not solely present folks the worth of your product, however you additionally ship worth by letting them study from shoppers who is likely to be in the identical place as them.
4. “Embracing first-party knowledge: 3 success tales from HubSpot,” by Suppose with Google
On this case examine, Christen Luciano, director of strategic alliances at HubSpot, explores how three small to mid-sized companies (SMBs) used first-party knowledge (knowledge collected instantly out of your viewers, whether or not prospects, web site guests, or social media followers) to enhance their advertising effectiveness.
The primary firm is Zoe Monetary, a New York-based wealth-planning platform. This firm’s first-party knowledge, saved within the HubSpot CRM platform, supplied insights into what makes a super consumer.
They used the information to optimize their Google Adverts campaigns, which resulted in its most dear consumer phase making up 60% of gross sales, the best ever for the reason that firm was based in 2018.
The second firm is Cluey Studying, a web-based tutoring startup that helps mother and father discover personalised college assist for his or her youngsters throughout Australia and New Zealand. The Cluey group used the first-party knowledge they saved with HubSpot and Google’s shared resolution to succeed in certified potential prospects with related campaigns. With this technique, Cluey’s adverts elevated in effectiveness by 190%, and the price of conversions decreased by 17%.
The third firm is France-based startup Agicap, which struggled to face out in a web-based house saturated with adverts from its rivals. By feeding its first-party CRM knowledge from HubSpot into Google Adverts and leveraging Google’s Buyer Match characteristic, Agicap was capable of reengage its certified leads with related adverts. This resulted in a ten% improve in conversions and a 15% improve in income progress.
Takeaway
If in case you have a couple of shoppers who use the identical device in comparable methods to get particular outcomes, you possibly can group them collectively in a single case examine as an alternative of making separate case research for every of them. This fashion, potential prospects who would profit from utilizing your device in the identical manner can see themselves in every firm you mentioned within the case examine.
5. “A Healthcare System Plans for Resilience,” by Herman Miller
Herman Miller sells smooth, utilitarian furnishings with no frills and excessive performance, and this case examine particulars its partnership with a Catholic well being system that features 1000’s of healthcare amenities throughout the U.S.
This group, which is deeply dedicated to the setting and monetary stewardship, needed to make its rising portfolio of amenities extra environment friendly, efficient, and agile.
To try this, its Planning, Design, and Development (PDC) group began planning for amenities that may reply to conditions and accommodate adjustments of all magnitudes. Nevertheless, the group needed to scale back fragmentation and guarantee consistency throughout places, so it partnered with Herman Miller (and its community of vendor companions, e.g., OfficeWorks).
Herman Miller labored with this group to develop processes for planning, designing, and executing these tasks whereas assembly stringent pointers. They have been additionally capable of repurpose the present casework and furnishings for the brand new clinics, which saved the group over 50% of what it might’ve price to order issues model new.
No materials from the undertaking ended up in landfills, which is a win for each the setting and the group.
There have been additionally different advantages of working with Herman Miller, which included saving time by way of streamlined processes/options, getting dependable day-to-day service from OfficeWorks (which is absolutely built-in into the group’s group), stress-free disassembly and reinstallation, and continuity with updates.
Takeaway
Much like the Dealt with case examine by HubSpot, this one by Herman Miller takes an expository method, which is efficient if the consumer you’re discussing within the case examine used your product/service for a big undertaking with totally different shifting components.
An expository method lets you describe these shifting components after which join them neatly on the finish as you describe the eventual outcomes you helped the consumer obtain.
6. “Sephora at Kohl’s to Increase Store-in-Store Idea to All Kohl’s Areas,” by Retail Touchpoints
Sephora first partnered with Kohl’s in 2021, the division retailer retailer, to exchange Kohl’s magnificence choices with Sephora counters.
On the time, each firms deliberate about 200 retailer launches, however the partnership was so profitable that the partnership grew to incorporate almost 400 shops in 2022. With the identical progress charges reported that 12 months, Kohl’s anticipated that, by 2023, it’ll have opened 800 Sephora at Kohl’s places.
For the reason that launch of the partnership in August 2021, Kohl’s has seen over 1 million new prospects, noting that the collaboration is attracting youthful and extra various audiences. The partnership is now projected to succeed in $2 billion in annual gross sales by 2025.
Takeaway
Earlier than describing the success of the preliminary partnership between Sephora and Kohl’s, this case examine famous that the collaboration is about to develop.
If in case you have a consumer who’s renewing their partnership with what you are promoting, you could possibly take this method by first making it identified that they’re persevering with their collaboration with you after which explaining why (the preliminary collaboration was massively profitable).
7. “HackReactor teaches the world to code #withAsana,” by Asana
Hack Reactor is a software program engineering coding boot camp program that goals to supply a world-class schooling to its college students. When the corporate was simply beginning out, its CEO, Tony Williams, may simply maintain observe of all of the shifting items. However because it obtained extra college students, employed extra workers, and opened extra places, being so meticulous grew to become a problem.
Tony began in search of a device his rising group may use to retailer data centrally, so they may use it. After utilizing Asana personally and being happy with it, he rolled it out to the whole group.
The very first thing they did was add their detailed documentation on necessary processes like course growth or amenities and made it out there to everybody within the firm. In addition they used Asana’s API to streamline their processes and make them extra environment friendly.
Not too lengthy after, the Hack Reactor group, which includes over 200 folks, began utilizing Asana for a lot of totally different workflows, together with their administration processes, efficiency opinions, customary working procedures, HR insurance policies, and team-building occasions.
The effectivity this introduced has induced Hack Reactor to chop its operation prices by 50% and recruiting prices right down to $0. Hack Reactor’s commencement charge is now 97.3%, and the job placement charge is 98.1%.
Takeaway
In the identical vein because the case examine by Omniscient Digital, this one by Asana places the metrics (and accompanying figures) proper firstly to pique the curiosity of readers. Then it goes on to elucidate how precisely Asana helped Hack Reactor obtain these outcomes, that includes statements from the CEO himself.
8. “Rips Sewed, Model Love Reaped,” by Amp Company
Patagonia, the American out of doors clothes and kit model, appealed to its core viewers with high-quality merchandise, environmental activism, and sustainable enterprise practices. Nevertheless, it sought to attach with a youthful demographic and alter the relationships folks have with the issues they purchase.
So, they employed Amp Company to assist them.
Upon studying what Patagonia needed to attain, the company and its consumer labored collectively to give you the Worn Put on program, which inspires folks to restore and reuse current objects. To execute this system, the company obtained a custom-designed biodiesel-converted Dodge truck named Delia, and launched into a 7-week street journey to share this message with folks instantly.
This epic tour began within the California Bay Space and headed east, the place they stopped at main Patagonia markets, smaller markets, faculty campuses, transit stations, native companies, and out of doors neighborhood boards.
At every cease, Worn Put on tour group members mended and repaired used clothes, shared precious ideas with DIYers, and bought used Worn Put on merchandise by Delia’s pop-up store.
The company documented the whole journey on social media and bolstered that with PR and guerilla advertising ways, so Delia arrived at every cease to excited crowds. On the finish of the 5,000-mile journey, they realized that they’d over 11,000 tour attendees, an 88% merchandise sell-through charge throughout the tour, and almost 700,000 web page views on the Worn Put on touchdown web page.
Takeaway
Taking the expository method (however with out quotes), Amp Company succinctly describes the measures it took to succeed in younger folks with Patagonia’s message. Nevertheless, on the finish, it boldly lists the outcomes it obtained for Patagonia, which ties up the exposition properly.
9. “WorkDay Places Evisort’s Related Contract Intelligence to Work—and It Delivered,” by Evisort
The authorized operations group at WorkDay, a frontrunner in enterprise cloud functions for finance, HR, and planning, realized that the corporate may save a whole bunch of 1000’s of hours by automating contract knowledge processes. The group posited that by streamlining their contracting processes utilizing AI, the group may join the contract knowledge to find data shortly.
When the group proposed this to the enterprise, they have been instantly on board and began in search of instruments that may carry out this perform. They finally discovered Evisort. Utilizing the Evisort platform, Workday’s authorized group have been capable of get time again. They used the platform for large-scale/world tasks with a number of search parameters, and related that knowledge to different platforms, together with Salesforce.
The Workday authorized operations group additionally applied a number of Evisort person ranges — starting from customers who don’t continuously use the platform to those that use it on daily basis.
By partnering with Evisort, Workday was capable of optimize its authorized operations, attaining a whopping 3,500% return on funding.
Takeaway
Proper beneath the title, Evisort offers a brief blurb that summarizes the whole case examine. This helps readers who’re unable to learn the entire thing at that second have an thought of what Workday is and the way Evisort helped the corporate obtain an ROI that top.
This blurb will increase the probabilities of readers returning to learn the case examine or downloading it for perusal later.
10. “Versatile Knowledge Processing for Land Utilization,” by Cloudflight
This case examine describes the Copernicus Land Monitoring Service (CLMS), a European program for monitoring the Earth. Cloudflight explains that the CLMS has three components, the second of which Cloudflight is at the moment creating (the CLC+ Core).
The case examine goes on to explain the problem of creating a system that covers the whole thing of the EEA-38 + UK States and takes in tons of information, whereas remaining user-friendly and intuitive. It then describes the answer: The Cloudflight group created a blueprint that reveals the alternatives to grab and greatest practices to undertake to make the system appropriate for end-users whereas processing large portions of information.
Takeaway
This case examine is very specialised, and I don’t absolutely perceive what the CLMS does and its significance. However, that’s the purpose. In case your trade is deeply technical, don’t shrink back from utilizing jargon to explain what you do. It’s an effective way to indicate prospects that you simply’re passionate concerning the trade and aren’t simply attempting to get their enterprise.
11. “Twinkle Twinkle Little One Grows Income by 80% with Shopify POS,” by Shopify
Twinkle Twinkle Little One, based by Rachel and Corey Glasson, is a Chicago-based premiere child and baby boutique that sells issues mother and father must care for his or her infants, like cribs, dressers, automotive seats, clothes, and so on.
The problem this firm confronted is that the POS they used didn’t combine properly with the model’s e-commerce device. Consequently, workers needed to manually cross-reference stock portions on each methods to keep up accuracy. Not solely was this time-consuming and annoying, however it was additionally imperfect and so they typically acquired orders for objects that have been really not in inventory.
To unify the gross sales channels and streamline the enterprise’ operations, the Glassons determined emigrate to Shopify POS, which built-in seamlessly with the model’s QuickBooks Desktop Accounting Software program.
Since this migration, Twinkle Twinkle Little One has grown its income by almost 80% year-over-year (YoY), diminished back-office duties, and streamlined its gross sales, stock, and monetary reporting.
Takeaway
Proper beneath the title is a blurb that makes it clear that the Glassons have been utilizing different instruments earlier than Shopify. Since potential prospects who learn case research are possible attempting to decide on which device to go for, it is a nice strategy to present the worth your product offers (in comparison with your rivals).
12. “How BlueBridge One Makes use of Happeo for Data Administration,” by Happeo
BlueBridge One is a number one Oracle NetSuite resolution supplier with places of work in Johannesburg, Cape City, the UK, and Romania. The corporate has over 80 staff who’re all well-versed with the product and are specialists of their discipline.
They’d one drawback, although: an overload of data. Additionally, with places of work in several geographic places and most staff working remotely, it was troublesome to collaborate and share data.
So, the BlueBridge One group got down to discover a device that may function a common supply of reality. They usually discovered Happeo, which proved to be extra than simply an intranet. It was additionally a social platform that bridged the hole between BlueBridge One’s places of work and deepened the bond between colleagues.
Takeaway
Your complete case examine is sort of solely composed of direct quotes from Lameshnee Chetty, BlueBridge One’s Data Supervisor. In actual fact, the case examine begins by introducing Lameshnee, slightly than the corporate itself. It is a nice strategy to humanize your consumer and provides readers somebody they will relate to within the case examine.
13. “Crimson Sox Season Marketing campaign,” by CTP Boston
In contrast to most case research, which learn like weblog posts, this one by CTP Boston is structured in a touchdown web page fashion. It particulars how CTP Boston created the annual Opening Day TV Spot for the Boston Crimson Sox, which it has been doing for over a decade because the group’s company accomplice.
Beneath the hero video, the web page reveals the awards that CTP Boston’s work has garnered, together with an Emmy and a Hatch award. This lends credibility to the work that the company does and speaks to their experience. After this, it briefly explains the problem CTP Boston confronted with that 12 months’s marketing campaign and the thought with which they approached the execution.
Then, the web page confirmed a core metric: The Opening Day Spot earned over 1 million impressions inside the first two weeks of airing, which is spectacular.
Takeaway
This touchdown page-style case examine takes the “present, don’t inform” method critically. The web page opens with a video of the Crimson Sox group on the sector, which units the temper for the opposite movies of participant spotlights on the web page. There are additionally visuals from the print marketing campaign and social media executions, in addition to campaigns from earlier years.
It is a nice strategy to present the work that you would be able to create in your shoppers in addition to your vary and flexibility.
14. “Reimagining the B2B Net Expertise for a Challenger Digital Expertise Platform,” by Real
This case examine covers Real’s partnership with Acoustic, an impartial cloud advertising platform that helps entrepreneurs “unleash their brilliance.” Acoustic was constructing a brand new model in a crowded advertising expertise house and employed Real, a digital expertise company, to create an internet site that’ll assist them stand out from the group.
And that’s what Real did! The corporate created a surprising web site that put the wants of entrepreneurs and IT professionals on the middle, serving to website guests establish the options they wanted. So, as an alternative of speaking about what Acoustic does, the web site centered on what Acoustic’s target market wanted.
This method helped Acoustic get a 49% improve in kind submissions, 212% improve in cellular kind submissions, and a 72% improve in advertising certified lead submissions.
Takeaway
Briefly, punchy sentences, Real described firstly what it did for Acoustic and the outcomes the work introduced. In equally punchy paragraphs (with plenty of white house), it gave an summary of Acoustic and what it wanted, a testimonial from Acoustic’s CMO, and three takeaways from Real’s method to Acoustic wants.
Having takeaways in your case examine (or weblog put up, as in my case) is an effective way to indicate your course of and the way you method consumer work.
15. “Utilizing Apptio Targetprocess Automated Guidelines in Wargaming,” by Apptio
Apptio’s case examine for Wargaming summarizes three key items of data: the objectives, the obstacles, and the outcomes. It makes use of bullet factors and quick sentences to convey the message, so as an alternative of studying by lengthy blocks of textual content, you’re capable of get the message instantly.
Now, in case you really feel that there’s context lacking otherwise you don’t fairly perceive how Apptio helped Wargaming, there’s a 10-minute video within the header the place Yulia Ivantsova and Diana Paliychuk (Challenge Supervisor, EPMO) at Wargaming reply questions and provides extra context into how Wargaming leveraged Apptio for its processes.
Takeaway
When you’re capable of movie an interview with a frontrunner from the corporate that employed you or used your product, that’s an effective way to humanize each your model and your consumer’s model, and get their unfiltered ideas as to how they determined to accomplice with you and the outcomes you’ve introduced them.
If you do that, you don’t have to write down an entire weblog put up explaining the whole course of. You could possibly simply take Apptio’s route and write a 14-line abstract damaged down into sections.
16. “Coca-Cola Wins With First-to-Market Playable Adverts,” by Uber
Uber isn’t only a rideshare firm; it’s additionally an promoting firm, as its assortment of case research proves. A type of case research is that this one which concisely describes how Coca-Cola partnered with Uber to have interaction prospects throughout the 2023 FIFA Girls’s World Cup in Australia and New Zealand.
With the first-to-market Playable Advert, the enduring model focused sports activities followers, vacationers attending the occasion, and Uber Eats grocery buyers. Customers may play a branded sport inside a Publish-Checkout Advert to unlock a particular Coke low cost.
The technique for Coca-Cola obtained 21%+ new buyer redemptions, 40+ secs common taking part in time, and 90%+ sport completion charge throughout each Australia and New Zealand.
Takeaway
The blurb and the outcomes from Coca-Cola’s marketing campaign take up over half of the whole web page. This speaks to how efficient it’s to place the outcomes entrance and middle after which construct the remainder of the narrative from there.
17. “Discovering Price Financial savings With Environment friendly Resolution Making,” by Gartner
Gartner collaborated with Charleston County Faculty District, the second largest district in South Carolina, to supply insights on how Charleston IT leaders can streamline the decision-making course of and decide the optimum IT safety framework for the enterprise.
With Gartner’s assist, the IT leaders have been capable of save time on discovering long-term price financial savings initiatives. They have been additionally capable of discuss current IP addresses and their potential to carry extra finances to the district price north of $1 million.
Takeaway
You do not all the time want a ton of textual content or a video to convey your message — typically, you simply want a couple of paragraphs and bullet factors, like in Gartner’s case examine. Gartner does a incredible job of shortly offering the elemental statistics a possible buyer would wish to know, with out boggling down their readers with dense paragraphs.
18. “Bringing an Operator to the Recreation,” by Redapt
This case examine instance by Redapt is one other nice demonstration of the ability of summarizing your case examine’s takeaways proper firstly of the examine. The blurb describes in a single sentence the form of firm that wanted Redapt’s providers, what they aimed to attain, and the way Redapt helped them obtain it.
The case examine goes on to incorporate three easy-to-scan columns: “The issue,” “The answer,” and “The end result.” In these sections, Redapt explains that the corporate had on-line gamers from around the globe and was attempting to transition from working its apps on VMs to utilizing a contemporary growth setting centered round containers.
They employed Redapt, which helped them transfer to DevOps, containers, and Kubernetes. Due to this, the corporate was capable of speed up its sport growth course of and reduce prices, whereas decreasing the necessity for always-available personnel.
Takeaway
Like Redapt, you possibly can break your case examine down into simply digestible sections. Additionally, use coloured sections, just like the “second of readability” and “finish outcome” sections on this case examine. With this addition, you possibly can spotlight the “turning factors” for each you and your consumer if you have been working towards an answer.
19. “The Soundtrack to Progress: A Spotify Advertising Case Examine,” by NoGood
Slightly than exploring the way it helped a consumer, this case examine by NoGood, a progress advertising company, explores the advertising methods that Spotify employed to turn into the worldwide phenomenon that it’s in the present day.
This deep dive covers the three pillars of Spotify’s technique — Personalization, Emotion, and Knowledge — and does a great job explaining Spotify’s target market and the corporate’s method to the 4 Ps: Product, Value, Promotion, and Place.
The case examine explains how Spotify makes use of machine studying to establish every person’s listening habits and historic behaviors. It then makes use of that knowledge to foretell what they may wish to hearken to sooner or later, even going so far as getting an AI DJ to curate a playlist only for them.
The case examine additionally talks about how the corporate makes use of the information it collects from its 640 million customers to run relatable and humor-filled campaigns, together with the favored Spotify Wrapped, which leverages customers’ feelings (reminiscence and nostalgia, principally) and makes them really feel like a part of a neighborhood.
Takeaway
Your case research don’t all the time need to be about your shoppers, particularly in case you’re a service-based enterprise. It may be about different profitable companies that suit your perfect consumer profile.
Doing deep dives into these companies tells potential shoppers that you simply’re an professional in your discipline. You’ll present prospects that they will belief you to give you methods that may work for them.
Digital Advertising Case Examine Examples
20. “Smartling Generates $3.7M of Pipeline With Product-Led Content material,” by Omniscient Digital
Omniscient Digital is a premium content material advertising company that helps software program firms develop utilizing search engine optimisation and content material. In 2021, Smartling, a language translation platform, partnered with the company to extend model consciousness and conversions.
Earlier than that, they’d been scuffling with garnering natural site visitors and conversions, which was dangerous for enterprise, seeing as they relied on content material to succeed in new prospects. Once they misplaced their in-house author and material professional (SMEs), they knew they needed to search exterior assist. After attempting a couple of companies with little to no outcomes, they discovered Omniscient Digital.
After the preliminary assembly, the Omniscient group was capable of pinpoint Smartling’s challenges and objectives. Then, Omniscient started working researching and interviewing SMEs to study extra concerning the translation administration trade and Smartling’s target market. The group additionally audited Smartling’s current content material utilizing Google Analytics, Google Search Console, Ahrefs, and so on.
The information they found helped the group construct a product-led search engine optimisation technique and content material roadmap that concerned creating new content material, optimizing current content material, and constructing high-value backlinks. The intention was to seize searchers with high-conversion intent who matched Smartling’s target market.
And it labored!
From 2022 to 2024, the Smartling weblog had a 118% increase in natural weblog site visitors and a 31,250% improve in weblog conversions. All of this amounted to $3.7 million in pipeline.
Takeaway
The title of the case examine is gripping, what with the point out of $3.7 million in pipeline. Instantly, Omniscient Digital bolsters this declare by displaying three metrics (improve in weblog conversions, sitewide conversions, and ROI on natural search program).
This method piques readers’ curiosity additional, encouraging them to learn on and discover out simply how these numbers have been achieved.
21. “How Fractl Earned Hyperlinks from 931 Distinctive Domains for Porch.com in a Single 12 months,” by Fractl
Taking the identical internet web page method as CTP Boston, Fractl, a digital advertising company, confirmed the way it helped Porch, a house enchancment market, earn hyperlinks from 931 distinctive domains in a single 12 months. However that’s not all Fractl helped Porch obtain.
Just under the hero part is a rundown of metrics displaying the total outcomes of the marketing campaign Fractl ran for Porch, together with 23K+ month-to-month guests added, 3,500+ press mentions, and TV protection by Whoopi Goldberg on The View, amongst different feats.
Earlier than delving into the reason of the way it achieved that, Fractl employs photographs to offer readers a visible thought of Porch’s outcomes, together with screenshots of the analytics, logos of some firms and publications that talked about Porch, and a map of the states that talked about Porch.
Then, the case examine explains the engagement highlights in additional element to offer readers extra context into these achievements, together with constructive responses and suggestions from publishers they reached out to on Porch’s behalf.
Takeaway
Begin your case examine by stating the important thing outcomes, like Fractl does, as an alternative of placing the outcomes all the way in which on the backside. Let photos converse for you by incorporating graphs, logos, and icons all all through the case examine. Additionally, embody first-person accounts, if relevant, so readers can think about the outcomes they’ll get in the event that they rent you to assist them.
22. “In-Depth Efficiency Advertising Case Examine,” by Swap
Swap is a global advertising company based mostly in Malta that knocks it out of the park with a case examine in contrast to any I’ve seen. In 13 pages, Swap dives deep into the way it helped its consumer (whose title it didn’t reveal) with their Search and Fb Advert campaigns, which they have been working in-house.
On the duvet web page, Swap famous that it helped this consumer improve ROI by 2,000% in simply six weeks, positioning the case examine as a “efficiency advertising” case examine.
With intelligent multi-approach methods, break up testing, and advert optimization, Swap was capable of elevate the consumer’s Search ROI from 1.2x to 19x in a couple of months and the Fb ROI from 1.07x to 35x in the identical interval.
Takeaway
As an alternative of the common 1-page case examine, do a deep into the outcomes you’ve achieved in your shoppers. Specify the outcomes you helped them obtain from the leap, after which clarify, step-by-step, the method(es) you took to assist them obtain these outcomes.
To showcase simply how efficient your methods have been, embody trade benchmarks inside your case examine, like Swap does. Then, finish with a name to motion on how readers can get in contact with you in the event that they want your providers.
23. “Cash Key phrases Digital Advertising Case Examine,” by Cognism
Like Swap, Cognism’s method with this case examine is in-depth. As an alternative of speaking a few consumer, the author explores Cognism itself and the way its entrepreneurs use key phrases resembling cash to assist it develop.
The case examine recognized key points with Cognism’s search engine optimisation that induced them to lose SERP rankings and see a decline in seasonal site visitors. It introduces their distinctive thought of fixing search engine optimisation challenges with cash key phrases.
These are high-intent key phrases that entice ready-to-buy guests. By introducing such concepts and spreading them, Cognism tried to enhance model consciousness amongst its viewers.
Cognism additionally talked about its backlink technique, detailing the way it focused high-authority web sites and tracked their progress every quarter. They used visitor running a blog, leveraged outreach, and created linkable content material to enhance SERP rankings and increase area authority.
In addition they gave examples of instruments like HockeyStack, which helped with knowledge visualization and used metrics like demo requests, generated offers, and income as outcomes.
Takeaway
When you simply applied a profitable technique in your personal web site/social media/electronic mail listing, make a case examine about it. Speak about your course of intimately and the instruments you used for execution to advertise your concepts in your area of interest and acquire authority.
24. “How Persona-Targeted search engine optimisation Brings Preply 25K New Guests Each Month,” by Animalz
Animalz is without doubt one of the main content material advertising companies for B2B SaaS firms, and it makes use of a variety of content material methods to cope with its shoppers’ distinctive challenges. A type of shoppers is Preply, a web-based language-learning market.
With over 1,000 search-optimized pages (lots of that are backside of the funnel (BOFU) content material), Preply depends closely on search engine optimisation to draw new prospects.
Nevertheless, after its $70 million it acquired in funding, the corporate needed to put money into higher search engine optimisation to establish extra potential prospects increased up the funnel. It additionally needed to extend its natural site visitors, which had plateaued for a lot of the primary half of 2023.
This case examine meticulously explains what Preply needed to attain, the place they have been for the time being they partnered with Animalz, the steps that the Animalz group took to construct and execute a profitable technique for the corporate, and the outcomes of that technique.
Takeaway
It’s one factor to listing the challenges your consumer was dealing with previous to partnering with you; it’s fairly one other to explain, intimately, the stage they have been on the time of partnership.
In your case examine, displaying readers what your consumer was experiencing earlier than they employed you units the muse for explaining the progress they made after you executed the technique. It places the outcomes into perspective.
25. “On-line Income Elevated by 27% and Offline Income by 44%,” by The Social Shepherd
The Social Shepherd is an award-winning social first company, and the consumer they mentioned on this case examine is GoCustom Clothes, a customized clothes firm. On this case examine, The Social Shepherd gave a fast overview of what the consumer firm does, and its aim: to develop gross sales by paid digital promoting, whereas attaining a blended goal ROAS of 460%.
The following part particulars what The Social Shepherd did to assist the consumer, which included analyzing previous efficiency after which utilizing this data to replace the account’s buildings.
It additionally strategized round each on-line and offline income era and created an intensive vary of secondary conversions to know how the offline income was being generated. This helped the company plan the funding to assist the conversions and get the anticipated returns for GoCustom Clothes.
This method yielded spectacular outcomes for the consumer: it elevated each on-line and offline income by 27% and 44% respectively and achieved a blended ROAS of 474% (which was above their goal of 460%). On the finish, The Social Shepherd famous that GoCustom Clothes plans to extend their finances for 2024, and is working with the company to launch a paid media marketing campaign on LinkedIn.
Takeaway
In your case examine, define your consumer’s objectives to current clear goals for readers. Then, clarify the way you assist them obtain these objectives, the outcomes, and the way the consumer plans to additional their partnership with you (if relevant).
26. “LinkedIn Promoting Case Examine for Healthcare Communication Firm,” by Directive Consulting
Directive Consulting’s case examine for TigerConnect’s advert marketing campaign offers a transparent narrative of the latter’s problem, technique, and outcomes. The case examine begins with a short overview of what TigerConnect does and the way it helps docs, nurses, sufferers, and care groups talk with each other.
Then, it boldly reveals the outcomes it obtained for the corporate: 31% improve in paid leads QoQ, 111% improve in total visits from LinkedIn QoQ, and 71% lower in cost-per-acquisition QoQ. Directive Consulting achieved these outcomes by serving to TigerConnect nail its concentrating on for paid adverts.
Since TigerConnect serves a really particular vertical of healthcare professionals, the concentrating on pool for paid adverts is de facto slender, and typically, they don’t goal the precise key phrases, which causes them to lose cash.
So, they enlisted Directive Consulting’s assist, and the company determined to make use of LinkedIn to focus on potential shoppers on the high of the funnel and information them down the funnel towards conversion.
This technique was very profitable, because it helped TigerConnect solidify a top-of-funnel paid technique and hit their quarterly objectives.
Takeaway
Give related context within the consumer overview part, so readers have important background data on the consumer. Then, provide a step-by-step breakdown of your technique, together with preliminary actions and subsequent changes. This helps readers perceive the reasoning behind every resolution.
27. “Siege Media’s Digital PR Helped Vena Options Win 300+ Excessive-Authority Hyperlinks,” By Siege Media
Siege Media’s case examine for Vena Options illustrates how the previous helped the latter recover from 300 high-quality backlinks.
On the time, Vena Options, a platform that helps monetary planning and evaluation (FP&A) groups use Microsoft Excel to its fullest potential, wanted a content material advertising company to create weblog posts that might rank and usher in high-authority hyperlinks from respected information sources.
So, they employed Siege Media, a high advertising company, that started working creating shareable top-of-the-funnel (TOFU) content material, together with statistic-centric posts that inspired others to hyperlink again to Vena as an authority within the FP&A trade. In a few 12 months, the Vena Options weblog noticed a 197% improve in natural site visitors worth and 216% extra hyperlinks throughout a number of weblog posts.
Takeaway
Let the visuals converse by together with examples of the particular work you probably did in your consumer and graphs displaying the outcomes. That is particularly helpful in case you’re a branding and/or advertising company.
Begin Creating Your Case Examine At this time
After researching and scripting this piece, I noticed there are numerous methods to construction a case examine — every thing from a quick-read weblog put up or a standard internet web page format, to long-form PDF experiences and even a compilation of graphs displaying outcomes and information logos showcasing media mentions.
Typically, it’s only to write down out of your firm’s perspective, however different occasions, telling the story from the consumer’s viewpoint brings a extra private contact. I discovered that you would be able to even combine issues up with a couple of bullet factors supported by a video interview that includes leaders from the consumer firm.
I feel it is best to choose no matter format helps you greatest spotlight the outcomes you achieved in your consumer. However in case you’re undecided which construction to decide on, be at liberty to obtain these free case examine templates and begin experimenting!
Editor’s observe: This put up was initially printed in August 2018 and has been up to date for comprehensiveness.