Methods to Reshare Content material From Different Customers

I do know that Instagram is primarily about sharing putting visuals — photographs, movies, promotions, and even performing as a storefront for one’s enterprise. However in fact, I spend way more time reposting different folks’s content material than my very own.

Certain, Instagram is a robust social media software that may assist me improve my model’s attain and appeal to new enterprise.

Nonetheless, it’s additionally time-consuming and will be costly to keep up the quantity of unique content material wanted to maintain engagement rising long-term — which is strictly why I realized how you can repost on Instagram.

On this publish, I’ll stroll you thru a number of easy, free methods to repost on Instagram. However earlier than diving in, let me clarify why and the way reposting can profit your model.

Desk of Contents

Why ought to your model repost on Instagram?

Instagram is among the largest social media websites available on the market. With over two billion month-to-month lively customers, manufacturers that incorporate the location into their advertising and marketing technique can attain bigger audiences and acquire visibility quicker over different social media channels.

And with an viewers like that, you wish to persistently publish high-quality content material — however that may take time, effort, and sources that won’t suit your price range simply but. Since most entrepreneurs publish between 3-4 occasions per week, you need to have a backlog of content material to maintain up with demand.

Moreover, user-generated content material (UGC) performs exceptionally effectively. In truth, 93% of entrepreneurs who use UGC in advertising and marketing campaigns say that it performs considerably higher than conventional branded content material, in keeping with Billo’s research. That tracks since 70% of Gen Z and 78% of Millennials discover UGC to be a really useful a part of their shopping for journey.

As an illustration, take into account the ability of Warby Parker reposting this humorous picture from one among its prospects, @cjronson:

Not solely does the picture doubtless attraction to Warby Parker prospects, nevertheless it finally made Warby Parker entrepreneurs’ jobs simpler — they didn’t have to create that content material in-house.

Reposting to Instagram might help you spotlight model endorsements out of your prospects, model loyalists, and staff. UGC is usually thought of extra reliable since a shopper isn‘t gaining something by selling your services or products (except it’s an commercial) — they’re simply doing it to inform their audiences that they like your product.

Repost on Instagram

Instagram permits you to repost different customers’ Reels and posts to your individual Instagram Story utilizing its native reposting performance. Nonetheless, it has its limits: It doesn’t allow you to repost to any everlasting a part of your Instagram profile, together with your feed, Reels, or movies.

In different phrases, Instagram solely permits you to briefly share another person’s content material for twenty-four hours max. If you happen to do wish to maintain it completely, you’ll be able to add it to an Instagram Story Spotlight.

If you happen to’re wanting so as to add a publish to your everlasting feed and credit score the unique creator, I’ll present you the way to do this within the subsequent sections. For now, let me present you the way I repost content material to my Story and add it to my highlights.

1. Navigate to the publish, Reel, or video you wish to repost.

I begin by scouring Instagram for content material that matches my model. That might be common posts, Reels, or movies. I do that within the following methods:

Generally, I’ll seek for in style trade hashtags to search out nice posts from different manufacturers and influencers;
Different occasions, I’ll take a look at my branded hashtags to see if any prospects or followers have posted user-generated content material.
I additionally verify for posts I’ve been tagged in and repost any that align with my model.
I keep watch over the feeds of manufacturers I love to search out posts that align with my type.

Notice: Bear in mind you can solely repost content material from customers and types with public profiles.

You may also repost different folks’s Tales, as long as you’re tagged in them. You will discover those that’ve talked about you of their Story in your Direct Messages.

If you happen to’d like to attach higher with individuals who tag you of their content material, Social Inbox might help you with that.

This social media administration software program by HubSpot permits you to publish social media content material from the identical place you construct campaigns, arrange key phrase monitoring so that you get notified every time somebody mentions you (or your model), and hyperlink all of your interactions again to your CRM so you’ve got contextual conversions together with your viewers.

2. Click on the paper airplane image on the publish or Reel.

As soon as I’ve selected the publish, Reel, or video I wish to share, I click on the little paper airplane icon. For images and movies, it’s proper subsequent to the Like and Remark buttons.

For Reels, it’s between the Remark button and the three dots.

3. On the pop-up menu, click on “Add to story.”

A menu will pop up with a number of sharing choices. If I’m sharing a publish, I can add it to my Story, reply to the unique poster (if they permit replies), or ship the publish by way of Direct Message to people I work together with on Instagram.

Right here, I’ll scroll by means of the underside choices (the apps) until I get to Add to story.

With Reels, the choices are related.

4. Faucet to indicate and conceal the publish’s caption.

As soon as I click on on Add to story, I see a draft of my Story.

I’ve the choice to toggle the caption on or off by merely tapping the publish. This lets me determine if I would like the unique textual content seen or hidden.

5. Add textual content, stickers, hashtags, and different components.

That is the place I get inventive. Right here, I get the choice to spruce up the Story with textual content, stickers, hashtags, or perhaps a hyperlink (or call-to-action) if it provides worth. The aim is to make the repost really feel on-brand for me and drive as a lot engagement as potential. Learn to customise your Instagram Story right here.

6. To share, click on “Your Story.”

After I’m proud of the way in which it appears, I faucet Your Story on the backside to share it publicly with my followers.

Alternatively, I can click on Shut Associates if I would like solely a choose group to see it. There’s additionally an arrow on the right-hand facet that reveals choices for sending the Story by way of DM or simply to my shut pals checklist.

7. Add the shared publish to your Highlights.

Since I can’t share reposted content material on to my everlasting feed, I’d add it to my Highlights if I wish to maintain it seen longer. Highlights keep on my profile indefinitely, which is an effective way to showcase the reposted content material that’s most related or visually interesting. Learn to create Highlights right here.

Right here’s one instance from the skincare model Supergoop:

With Tales, the identical greatest practices ought to be adopted as for sharing a publish. If you happen to don’t know the particular person and suspect the content material you’d prefer to reshare could be licensed materials, ask for permission first. Give credit score to the unique posters every time potential.

The screenshot technique doesn‘t require different web sites to repost on Instagram. It’s price noting that this technique solely works for reposting images, not movies.

Here is how I do it.

1. Discover a photograph on Instagram you’d prefer to repost, and take a screenshot together with your telephone.

I begin by discovering a photograph on Instagram that I’d prefer to share, after which I take a screenshot with my telephone.

If I’m utilizing my iPhone, I press the Residence and Lock buttons on the similar time till the display flashes.

However on my Samsung (Android gadget), I press the Sleep/Wake and Quantity Down buttons concurrently till the display flashes.

Professional tip: If you happen to’re nervous about by accident capturing private information or notifications in your screenshot, swap your telephone to “Do Not Disturb” mode earlier than taking it. This retains your screenshot clutter-free.

2. Faucet the brand new publish button.

As soon as I’ve my screenshot, I head again to my Instagram account. On the center backside of the display, I faucet the plus signal inside a sq..

Then, I select Put up (that is the default setting, and there are different choices like Story, Reel, and Stay, however Put up is what I would like).

Professional tip: If you happen to’re utilizing Instagram to spice up engagement, take into account experimenting with totally different codecs (like Reels) for reposting content material. You would possibly uncover that sure forms of posts get higher responses out of your viewers.

3. Resize the photograph within the app.

My telephone screenshot consists of every part on my display, not simply the photograph I wish to repost. So, I crop or resize the photograph in Instagram to indicate simply the picture I wish to share. I do that by pinching or zooming the screenshot till it appears proper.

Then, I faucet Subsequent within the top-right nook.

Professional tip: Take note of Instagram’s picture orientation tips. In order for you your repost to look neatly in your grid, attempt to maintain the picture in a sq. or vertical format. Additionally, preview how the publish thumbnail appears in your profile grid earlier than finalizing.

4. Edit and add filters of your alternative.

Right here, I deal with it like every other Instagram publish — perhaps I add a filter, modify the brightness, or tweak the colours. I might also determine so as to add some music to go together with it.

Professional tip: Keep in step with the modifying type you utilize in your feed. This helps maintain your branding cohesive. You may also use third-party modifying apps earlier than importing to make your repost actually stand out.

5. Add a quotation.

The repost gained’t robotically embrace the unique account information, so I be sure that to credit score the unique poster by typing “@ + [username]” in my caption. This fashion, everybody is aware of the place the photograph got here from.

Professional tip: If you wish to strengthen your relationship with the unique creator, ship them a fast DM to allow them to know you’re reposting. Individuals normally respect the courtesy and would possibly even share your publish with their very own followers.

6. Add a caption.

On the high, I see a preview of my publish and an area for a caption. I can tag folks or organizations if wanted or add a location to make the publish extra discoverable.

Professional tip: Use related hashtags to extend the probabilities of your repost showing in hashtag searches. You may also tag collaborators, companions, or pals within the publish to encourage extra interplay.

7. Click on share.

As soon as I’ve completed customizing the publish with the choices above, I faucet Share on the backside of my display, and my repost goes stay on my feed.

Right here’s what the completed product appears like:

Professional tip: Think about scheduling your repost for occasions when your viewers is most lively. There are scheduling instruments obtainable, or you’ll be able to merely take note of your individual Instagram Insights to determine peak hours.

What to Know Earlier than Reposting on Instagram

Earlier than reposting content material on Instagram, right here are some things you need to know:

1. You must perceive utilization rights and permissions.

Earlier than you repost any photograph, Reel, or Story, you wish to be sure you have the fitting to take action. Instagram’s Phrases of Use and Neighborhood Pointers nonetheless apply, and the content material may need particular utilization rights connected. If you happen to’re undecided whether or not you’ll be able to share it, take into account asking the unique poster for permission.

After I first began reposting, I usually DM’d the person on to double-check that it was okay for me to share their content material. This step gave me peace of thoughts and helped me construct constructive relationships with different creators.

2. At all times credit score the unique supply.

I do know I’ve talked about this a number of occasions within the article already, however when reposting, you need to all the time give credit score to the unique creator by tagging them within the publish or Story. Make sure to point out their deal with in your caption or Story textual content. This not solely reveals respect for the creator’s work but in addition builds belief and goodwill.

3. Preserve their context and messaging intact.

You don’t wish to twist somebody’s publish into one thing it’s not, so keep away from cropping or modifying the content material in a manner that modifications the unique message. If it’s essential to tailor the publish on your viewers, you’ll be able to add stickers, textual content, or different Story components, however maintain the core content material genuine.

4. Confirm the accuracy of the publish.

Earlier than you share another person’s photograph, quote, or statistic, do a fast verify to ensure every part is factual and up-to-date. Reposting content material that seems to be deceptive can hurt your credibility.

I’ve had a number of moments the place I used to be excited to share a trending publish, solely to find it wasn’t totally correct. Taking that further minute to confirm the small print protects you — and your viewers — from spreading misinformation.

5. Be conscious of privateness and sensitivity.

Needless to say the particular person you’re reposting could be comfy sharing sure particulars with their viewers, however that doesn’t essentially imply they need it extensively circulated past their very own followers.

If you happen to discover {that a} publish accommodates delicate content material, it’s smart to double-check the privateness settings and the creator’s preferences. You don’t wish to inadvertently share private or personal moments with out the unique poster’s full consent.

Resharing on Instagram Finest Practices

When resharing content material on Instagram, listed below are some greatest practices to bear in mind:

1. Interact with the unique creator and their neighborhood.

Each time I repost another person’s photograph, I like to go away a considerate touch upon their unique publish and reply to any feedback they may have on my repost. You are able to do the identical — this open dialogue helps you construct deeper connections with different creators, which may result in future collaborations or mutual shares.

2. Be clear about sponsored content material.

If you happen to’re sharing user-generated content material that you just or your sponsor desires to spotlight, be sure you comply with Instagram’s tips and FTC rules. For instance, I’ll embrace #sponsored or #advert within the caption if there’s any type of model deal. You don’t need your followers (or the FTC) pondering you’re deceptive them.

3. Incorporate your individual angle.

While you repost content material, don’t be afraid so as to add your private twist to it. For instance, I usually embrace a sentence or two in my caption explaining why this specific publish grabbed my consideration or the way it connects to my model’s targets.

You must do one thing related: take a second to share your perspective so your followers perceive what makes the repost useful or related.

4. Time your reposts strategically.

Timing will be every part on Instagram. I as soon as experimented by sharing reposts throughout totally different occasions of day and seen that my posts obtained extra engagement once I shared them round lunchtime or early night.

You’ll wish to keep watch over your Insights or analytics to determine when your followers are most lively, then schedule your reposts accordingly.

5. Watch how usually you repost.

Reposting too usually with out posting your unique content material could make your account really feel like a patchwork of different folks’s posts. You don’t wish to make the error of reposting so incessantly that your individual content material will get misplaced within the shuffle.

As an alternative, strike a steadiness by spacing out your reposts and mixing in loads of unique content material to maintain your Tales private (or skilled) and fascinating.

P.S. If you happen to’re having bother creating sufficient unique content material on your Instagram, take a look at Breeze, an AI-powered social media agent that may generate publish strategies that align completely together with your model, audience, and model identification.

It will possibly additionally analyze your social efficiency, model particulars, and advertising and marketing greatest practices to construct a multi-channel social media technique to spice up consciousness and drive conversions.

Nonetheless, if you have already got publish concepts however wish to broaden (or shorten) your copy, HubSpot’s AI social media publish generator might help with that. It will possibly aid you overcome author’s block, create compelling captions, repurpose posts by channel, and generate a number of AI-assisted Instagram posts you’ll be able to schedule to go stay at a later date.

Finest Apps for Reposting on Instagram

1. Repost: Posts, Tales, Reels

Value: Free with in-app purchases

Supply

For Instagram for iOS or Android. The app integrates straight with Instagram, so you’ll be able to share content material from different Instagram customers out of your cell gadget.

In case your model’s Instagram profile follows a definite model type information, Repost might help you customise your reposts to stick to these tips. You possibly can choose from 50+ totally different textual content kinds and image artwork to create eye-catching captions to seize extra consideration.

2. DownloadGram

Value: Free

DownloadGram lets social media customers obtain high-resolution copies of content material to repost from their very own accounts on Instagram.

You don’t have to obtain an app to repost utilizing this course of. As an alternative, you’ll be able to copy and paste the URL to obtain movies, images, reels, or tales to repost by way of PC.

3. Snapinsta

Value: Free

Snapinsta supplies an environment friendly method to obtain HD-quality Instagram images, movies, and reels, which helps maintain your reposts wanting sharp and fascinating. Simply copy the Instagram hyperlink, paste it into Snapinsta, and obtain the content material to share it in your feed or Story simply.

FAQs About Reposting on Instagram

1. How do you repost on Instagram?

There are two methods to repost content material on Instagram. The primary is to share the unique publish to your Story. Simply faucet the paper airplane icon below the publish you wish to share, then select Add to story.

If you happen to’d slightly repost it in your feed, you’ll be able to take a screenshot or use a third-party app to obtain the picture. After that, add it like an everyday publish, and be sure you credit score the unique creator in your caption.

2. Is it okay to repost content material from a non-public account?

Reposting content material from a non-public account isn’t advisable. If somebody’s account is personal, it means they’ve chosen to share their content material solely with authorized followers. You must all the time respect that boundary.

Even when you occur to see an excellent publish behind a non-public profile, it’s greatest to not repost it — or, on the very least, ask the account proprietor for express permission.

3. What’s one of the simplest ways to credit score the unique creator?

Tag the creator straight within the caption (e.g., “Photograph by @username”) and, if it’s a Story, you too can embrace a textual content sticker with their deal with. This can keep away from any confusion about who owns the publish. Not solely does correct credit score maintain you on good phrases with the unique poster, nevertheless it additionally boosts their visibility.

4. What if the unique content material has a watermark or branding from the creator?

You must maintain these components seen. Eradicating or modifying out watermarks and logos can come throughout as disrespectful to the unique creator. If you wish to add your individual branding or textual content, place it individually from the creator’s watermark so there’s no confusion about who owns the publish.

Share Your Favourite Instagram Posts

After I first began reposting on Instagram, I believed it was only a easy method to educate my viewers and allow them to know I used to be nonetheless lively every time I used to be quick on unique content material.

However, as I realized extra about how you can share others’ content material the fitting manner, I spotted that reposting on Instagram could be a strategic software for growing model consciousness and constructing relationships with different creators/entrepreneurs.

I realized that with a bit little bit of care and respect, like sending a fast DM to the unique creator or ensuring their watermark is undamaged, you’ll be able to go a great distance in constructing constructive relationships on Instagram.

It’s additionally grow to be clear that timing is every part. Reposting on the proper second might help me attain new eyes and provides correct publicity to the superb work I’m sharing.

Now that you have realized how you can repost on Instagram, you’ll be able to diversify your profile with content material sourced from pals, household, and types. Use the strategies above — being positive to quote the supply of the unique publish — to rapidly and simply reshare your favourite content material.

If you happen to’d prefer to rapidly generate your individual unique Instagram posts, take a look at our free and customizable Instagram templates for Instagram posts and Tales.

Editor’s be aware: This publish was initially printed in April 2017 and has been up to date for comprehensiveness.