Music performs a key function in TikTok engagement, whereas TikTok now additionally performs an vital function in music discovery, and connecting followers to the newest tracks.
Certainly, file labels are actually altering the names of their artists’ songs to align with TikTok developments, whereas TikTok has additionally pushed huge gross sales boosts, in various methods, for a lot of artists.
However what are probably the most resonant music genres within the app, and which music sorts drive the very best response in model promotions?
To seek out out, Adobe lately undertook a examine of greater than 65k TikTok clips, throughout varied model classes, and carried out a survey of 1k music followers within the U.S. to be taught extra about how TikTok customers have interaction with music.
And the outcomes may assist to information your personal decisions round soundtrack accompaniments to your campaigns.
First off, the information exhibits that 29% of music followers indicated that they are extra doubtless to purchase a product if it is featured alongside a track they like.
As you possibly can see, indie music followers are almost definitely to make impulse purchases within the app. These quirky, anti-establishment beliefs in motion.
Although it’s the hip-hop/rap style that appears to be probably the most resonant within the app, with extra hip hop followers utilizing TikTok to seek out new music.
Rap music can also be probably the most utilized in model promotions that make the most of official music:
But, in accordance with Adobe’s evaluation, rap just isn’t top-of-the-line genres for driving engagement, regardless of its reputation:
Which is an fascinating weigh-up, in that extra customers are doubtless to purchase a product if a track they like is featured within the clip, but chances are you’ll effectively get extra response, and thus attain within the app, should you give attention to genres which might be much less in style total.
I imply, that is all relative, because it is determined by your audience, what music you utilize, whether or not you possibly can afford to make use of licensed tracks in any respect, and so forth.
There are a selection of issues, however these are some further information factors to contemplate in your TikTok creation and advertising and marketing strategy which may affect your course of.
You’ll be able to take a look at Adobe’s full TikTok music examine outcomes right here.