Two years after Generative AI took off, one factor is evident: AI will remodel the way in which companies function. However for many small and medium companies, the AI panorama feels overwhelming. They don’t want the hype; they want sensible assist.
The truth is that fifty% of small companies fail inside 5 years. Not as a result of beginning a enterprise is difficult, however as a result of scaling one is brutal. While you’re caught between restricted assets and bold progress targets, you want instruments that ship precise outcomes, no more complexity.
That’s what we’re constructing with Breeze — AI designed particularly for scaling firms, constructed instantly into HubSpot’s buyer platform. On this put up, we’ll take you behind the scenes of how we’re constructing Breeze, the commonest use circumstances, and the way it’s already serving to actual companies drive outcomes.
The Breeze Tech Stack: Constructing for the AI-First Period
Software program is evolving. What began as desktop packages within the Nineties and moved to cloud-based SaaS within the 2000s is now getting into a brand new period: software program that doesn’t simply serve, however works towards outcomes. That is the shift from “software program as a service” to “outcomes as a service.”
We’re not constructing AI as a result of it’s the newest tech development — we’re utilizing AI to ship what prospects are literally after: extra leads, quicker gross sales cycles, and higher buyer satisfaction. With Breeze, scaling firms can shortly and simply get worth from AI related to their buyer information. We’re distinguishing Breeze in 3 ways to allow HubSpot prospects to get probably the most out of AI:
Our platform unifies structured information (like CRM information) and unstructured information (reminiscent of emails, calls, and transcripts) with exterior information like purchaser intent and firm information to present Breeze the total image.
Our “all-on-one” strategy gives context throughout the client journey, not like level answer AI brokers that fall quick with out a full understanding of the GTM.
Our agent ecosystem connects people with AI brokers to increase their groups — some constructed by HubSpot, others by companions and citizen builders — all seamlessly related to buyer information to unravel any want.
The 4 Layers of Breeze
We’re constructing Breeze in 4 layers with information and context as the inspiration. It’s one thing HubSpot is uniquely positioned to supply because the supply of fact for practically 250,000 firms with thousands and thousands of customers. From there, we assist prospects make sense of that information, customise and prolong Breeze, and use it to energy their GTM — all with out having to change into AI specialists themselves.
1. Context Layer: Unified Information for Highly effective AI
AI is simply pretty much as good as the info that powers it. Think about asking your AI assistant to assist with a buyer subject, however it could‘t see their latest emails, doesn’t learn about their final help name, and has no thought in regards to the new product replace that may resolve their drawback. That‘s the truth of most AI instruments immediately — they’re good, however they’re working blindfolded.
Offering full buyer context is important to AI delivering on its full promise, and that is what makes HubSpot stand out from different instruments available in the market. Solely HubSpot has the depth and breadth of knowledge throughout the client journey, and may unify it to coach our AI techniques. That’s what makes Breeze’s Context Layer so distinctive:
Breeze Information Fashions: Not one, however a number of specialised fashions that pull your entire information into one clear image of your buyer, their pursuits, objections, and extra. We mix the newest basis fashions — from OpenAI, Stability AI, Google, Anthropic, and others — with our personal customized fashions and deep understanding of the GTM for scaling companies, so that you get the most effective of AI with out worrying about which mannequin is greatest this month.
Structured Information: This has all the time been our power — buyer information, firm data, contact information, and all of the wealthy CRM data that HubSpot has organized for over 15 years.
Unstructured Information: This represents as much as 80% of a enterprise’s information that, till now, has been trapped, unable for use. Suppose emails, name transcripts, assembly recordings, conversations. Our acquisition of Body.ai in 2024 permits us to make use of this information for the primary time, a functionality missing in most options available on the market immediately.
Exterior Information: Consider this as all the info that exists out on the earth, past your organization. We’re capable of understand this exterior information throughout textual content, audio, and video, together with over 200 million purchaser and firm profiles, data from earnings releases, funding rounds, and different related information posted throughout the web.
While you’re constructing a enterprise, you don’t have time to hunt by means of a number of techniques or sustain with AI developments. We soak up that complexity and convey collectively your inner and exterior information so Breeze has the whole image.
2. Intelligence Layer: The Mind of Breeze
Our Intelligence Layer is the cognitive engine that processes your information into insights — it’s the “mind” of Breeze. Whereas nascent immediately, we’re interested by this in 3 ways to make Breeze much more highly effective sooner or later:
Reasoning: Breeze gained’t simply search for solutions — it would suppose issues by means of, connecting totally different items of data to work out options, like your greatest staff tackling robust issues.
Reminiscence: In contrast to primary chatbots that overlook conversations the second they’re over, Breeze remembers. That is the subsequent evolution in AI personalization and high quality. Breeze will study from earlier conversations and bear in mind key consumer details and preferences that can be utilized throughout all of their interactions. No extra repeating your self.
Prediction: As an alternative of simply reacting to issues, Breeze spots patterns and anticipates what would possibly occur subsequent by means of predictive analytics. For instance, as an alternative of discovering out a shopper might not renew 30 days earlier than expiration, Breeze flags regarding alerts (reducing utilization, logins, fewer help tickets) months earlier than the contract ends.
You shouldn’t want a large information science staff to show uncooked enterprise information into insights you’ll be able to act on. With Breeze, each enterprise will be capable to motive by means of issues, bear in mind each interplay, and predict what comes subsequent.
3. Integration Layer: Your AI, Your Approach
Consider Breeze’s Integration Layer because the command heart the place you’ll be able to management, customise, prolong, and preserve high quality throughout your AI implementation. Right here’s what that may appear to be:
Safety & Governance: We’re constructing sturdy protections that maintain your information secure and personal, together with instruments for zero information retention, EU area processing, management over coaching information, and complete belief and security options.
Analysis: Breeze will get higher the extra you utilize it with techniques that constantly assess the standard of AI outputs, study from buyer corrections, and enhance responses over time.
Breeze APIs: Trendy connectors will expose Breeze’s capabilities to different techniques, permitting Breeze to work the place your staff works. Throughout Zoom conferences, for instance, a Breeze-powered panel might robotically show related account historical past and counsel subsequent steps, serving to your staff shut offers quicker.
Abilities: These would be the constructing blocks of our agentic experiences — reusable capabilities you’ll be able to combine and match to create customized options with out ranging from scratch. Consider them like singular, repeatable duties you would possibly see throughout totally different jobs: draft an electronic mail, schedule a gathering, or generate a abstract.
Customized growth is a Fortune 500 sport. Breeze is constructed for the Future 5000 — prepared to make use of out of the field, with intentional customization capabilities sooner or later.
4. Software Layer: Straightforward Instruments to Develop
Lastly, Breeze‘s Software Layer gives the interfaces that prospects instantly work together with. It’s the place we package deal up all that highly effective AI know-how into easy-to-use instruments that prospects use to generate leads, construct pipeline, and higher service their prospects. It contains:
Good CRM: Our AI-powered system of report unifies your information, groups, and tech stack with options like conversational intelligence and good workflows.
AI-Powered Hubs: With over 100 embedded AI options, our Hubs function a system of engagement for GTM groups to effectively join with prospects and attain their targets, like driving leads, closing offers, and resolving help tickets.
Breeze Copilot: Your digital assistant that works alongside you, getting ready for conferences, producing copy, and surfacing key insights while you want them.
Breeze Brokers: Brokers can deal with particular duties and are prepared to make use of in minutes, like our Buyer Agent. They prolong your staff, so you’ll be able to concentrate on higher-value work.
We consider the long run will probably be brokers and people working collectively in hybrid groups. And whereas HubSpot will construct the brokers we predict most prospects will want more often than not, we’re additionally opening up an ecosystem for agent builders to each construct and promote specialised brokers by means of our Agent Market. We’re studying about what builders want with Agent.ai, which already has over a million customers.
The place Breeze is Delivering Worth Now
Whereas most firms have experimented with AI options over the previous two years, scaling companies want clear, actionable steerage on the place to begin to get precise ROI. This roadmap reveals precisely the place to start with Breeze for quick outcomes, based mostly on what’s working for our prospects proper now, and the way to get much more worth with AI over time.
Right here’s The place to Begin Right now
These are the areas the place prospects are accelerating their GTM with Breeze — the options it is best to implement first to scale help, generate leads, and shut offers quicker.
For Buyer Service Groups
Resolve Buyer Points
Earlier than: Help groups are overwhelmed with routine questions, manually digging by means of information bases whereas higher-priority points wait.
After: Buyer Agent resolves tier-one points robotically (we’re seeing 47% decision charges on common, with some prospects hitting over 60% with complete information bases) with simply minutes of setup time.
Streamline Ticket Dealing with
Earlier than: Reps waste time scrolling by means of infinite dialog histories making an attempt to establish the core subject and context wanted for decision, and crafting responses to repetitive questions.
After: Breeze provides reps the TL;DR — robotically summarizing ticket content material with steered responses, decreasing response time by as much as 40% and making certain constant, correct solutions.
For Advertising and marketing Groups
Scale Content material Creation
Earlier than: Entrepreneurs have one nice weblog put up, however manually creating 10 weblog posts, 2 touchdown pages, and a podcast and video round it takes days.
After: Content material Remix takes your top-performing content material and robotically builds a marketing campaign round it whereas sustaining your model voice — it even helps you produce short-form movies that provide greater ROI than another format.
Optimize Emails for Conversion
Earlier than: Entrepreneurs spend hours brainstorming topic traces, A/B testing a number of variations, and second-guessing their messaging effectiveness.
After: Breeze generates high-converting electronic mail topic traces and preview textual content tailor-made to your marketing campaign targets and viewers in seconds, growing open charges with out the guesswork.
For Gross sales Groups
Enhance Prospecting
Earlier than: Gross sales reps spend extra time looking out than promoting, digging by means of CRM information and manually researching prospects earlier than calls.
After: Breeze Copilot (now with over 75,000 weekly energetic customers) preps you for calls immediately with all the best contact particulars, firm data, and former interactions you want, and drafts personalised follow-ups — proper in your workflow.
Enhance Gross sales Productiveness
Earlier than: Reps assessment prolonged deal notes and exercise historical past, losing time on offers that gained’t shut and lacking alerts on those that may.
After: Breeze’s AI-powered deal scores immediately spotlight which alternatives deserve consideration and which of them are in danger, whereas AI-generated purchaser insights summarize purchaser targets and interplay historical past to make it simple to prep for calls.
Actual Outcomes From HubSpot Prospects
The true measure of any know-how is not its capabilities however the outcomes it delivers. Right here’s what HubSpot prospects say in regards to the worth of Breeze:
Transkribus applied Buyer Agent to resolve 60% of inquiries robotically: “Implementing the Buyer Agent has been transformative. What was a guide, time-intensive course of is now streamlined and environment friendly.”
And that is just the start. Sooner or later, Breeze will remodel how companies function throughout their complete go-to-market technique.
Think about help groups stopping issues earlier than tickets are created, with AI that spots at-risk prospects early. Image entrepreneurs discovering and focusing on solely their most certified prospects with precision, dramatically growing conversion charges. Envision your gross sales staff targeted completely on shopper relationships, whereas Breeze seamlessly handles all the things else — getting ready the second conferences are scheduled, offering real-time intelligence throughout calls, and automating each post-meeting activity with out lifting a finger.
That is the way forward for Breeze — not simply automating duties, however basically reimagining the way you join with prospects at each touchpoint.
Trying Ahead: Our AI-First Buyer Platform
Our AI-first strategy means we’re not “bolting” AI onto our platform, however deeply embedding it on the platform stage to energy all experiences — workflows, automation, and insights. In 2025, we’re targeted on a number of enhancements at each layer:
Context Layer: Increasing our Breeze Information Fashions with deeper integration of unstructured information throughout the go-to-market journey.
Intelligence Layer: Constructing extra refined reasoning, reminiscence, and predictive capabilities to assist Breeze resolve more and more advanced enterprise issues.
Integration Layer: Strengthening our safety, governance, and analysis techniques to make sure trusted AI throughout all Breeze options.
Software Layer: Growing new specialised brokers and enhancing our present instruments with much more AI capabilities.
Serving to Scaling Companies Develop Higher with AI
For us, AI will not be about shiny cool know-how — it is in regards to the transformative worth it brings to small and medium companies. What excites and conjures up us is making use of AI to create a future the place small groups can obtain huge outcomes, and the place firm dimension not determines firm success.
While you’re scaling, the very last thing you want is to change into an AI knowledgeable in a single day. With Breeze, you do not have to. It delivers the ability of AI with out the complexity, letting you concentrate on what you do greatest: rising what you are promoting.
Wish to study extra about how Breeze can remodel what you are promoting? Contact our staff for a demo immediately.*
*Among the options and capabilities mentioned on this put up are plans, not guarantees or ensures. We’re as excited as you to see new issues make it into HubSpot merchandise, however the growth, releases, and timing of any particular options or performance stays at our sole discretion. Please consult with our product pages to see what’s out there immediately.