Yeah, that short-term ban on TikTok downloads within the U.S. doesn’t appear to have had a lot influence on the app’s momentum, primarily based on the newest app obtain charts from AppFigures.
As you may see, TikTok continued to high the general obtain charts in February, after seeing essentially the most downloads in January as effectively.
That’s regardless of TikTok being technically banned within the U.S., as a result of Senate-approved sell-off invoice, which meant that the app wasn’t accessible for obtain in America, on both iOS or Android, from January nineteenth via to February 14th.
In mid-February, U.S. Lawyer-Basic Pam Bondi supplied official, authorized affirmation to each app suppliers that they’ll be secure from any future prosecution on account of permitting TikTok to stay accessible of their shops, which then noticed it made accessible within the U.S. once more.
However total, the influence appears to have been minimal, with TikTok seeing elevated obtain momentum in South East Asia, significantly Indonesia, which offset any potential U.S. progress losses.
Although South East Asian markets usually are not as profitable for TikTok total. The platform generates round 40% of its total advert income within the U.S., whereas it’s additionally gaining momentum with its in-app purchasing capabilities amongst American shoppers.
So whereas it’s total person counts have remained regular, if not grown within the time that American customers had been reduce off (Observe: Individuals who had beforehand downloaded TikTok might nonetheless use it on this interval, it simply wasn’t accessible for obtain), its income numbers would possible have taken a success.
However it’s seeking to develop its monetization push into extra areas, with the platform just lately rolling out TikTok Store to retailers in Mexico, whereas it’s additionally seeking to convey its dwell purchasing components to manufacturers in Europe, Japan, and Brazil.
However if you happen to needed to know why TikTok appears so determined to stay within the U.S., regardless of the Chinese language authorities’s opposition to the U.S. push to drive it into American possession, for this reason.
When it comes to different obtain traits, ChatGPT rose two spots this month, whereas Threads stays common on iOS.
On Android, not as a lot.
Why would that be?
I assume this factors to regional recognition. Android is the dominant working system in Europe, Asia, Africa, and South America, whereas iOS sees extra utilization in North America and Oceania. Presumably, this knowledge would recommend that Threads is gaining extra traction within the latter markets, however much less so in different areas.
However then once more, Threads chief Adam Mosseri just lately famous that Threads is doing “remarkably effectively” in Japan, so it’s seemingly seeing regular progress in a minimum of some Android-dominant markets as effectively.
Simply not all of them, apparently. Threads is presently sitting at twenty second place on the Android downloads chart.
Apart from that, Meta continues to dominate, DeepSeek has dropped out of the highest obtain charts, and Temu curiosity has remained regular (low-cost beats good, if it’s low-cost sufficient).
Some fascinating shifts within the broader social media panorama, however no main swings this month.