You don’t want a full web site to begin promoting on-line.
Loads of retailers make their first gross sales by Fb Market, Instagram DMs, or different third-party platforms.
Whereas these strategies work, they’ve limitations comparable to belief points, handbook order processing, and problem scaling.
A touchdown web page is a robust different.
And the very best half?
You don’t want coding expertise or a giant funds to set one up.
This information will present you learn how to create a touchdown web page with no web site, step-by-step.
Let’s dive in!
What’s a touchdown web page?
A touchdown web page is principally a single-page web site constructed to transform guests into clients.
In contrast to a full ecommerce web site with a number of pages—like a homepage, product classes, and weblog—a touchdown web page has one clear aim: to get the customer to take motion.
This is an instance:
For ecommerce and dropshipping retailers, this motion may very well be:
Shopping for a product
Signing up for an electronic mail listing
Claiming a reduction or provide
Pre-ordering an upcoming product
Why do you want one?
When you’re promoting by Fb Market, Instagram DMs, or third-party platforms, you have in all probability run into:
Belief points. Patrons hesitate to provide their cash to a model with no devoted web page.
Low conversions. Manually responding to each message slows down purchases and results in misplaced gross sales.
No automation. With out an automatic checkout, it’s important to handle orders, funds, and confirmations by hand.
Restricted scalability. You are feeling overwhelmed when dealing with repeated questions on a product from totally different clients.
A touchdown web page solves these issues by supplying you with a devoted house to showcase your product, construct belief, and automate the gross sales course of.
How is a touchdown web page totally different from a web site?
Right here is an summary of the way it’s totally different:
Examples of when to make use of a touchdown web page
Many profitable sellers begin with a touchdown web page earlier than investing in a full retailer.
Right here’s when utilizing a touchdown web page makes essentially the most sense:
Testing a brand new product with no full retailer. If you wish to see if a product will promote, a touchdown web page is a low-cost, low-risk approach to check demand earlier than committing to a full retailer.
Promoting a trending product with advertisements. When you plan to run Fb, TikTok, or Instagram advertisements, a touchdown web page can present a high-converting procuring expertise as an alternative of sending customers to a cluttered web site.
Capturing leads earlier than launching a retailer. When you plan to launch a full ecommerce retailer later, a touchdown web page can gather emails and construct anticipation to have an viewers prepared once you launch.
Greatest touchdown web page builders for ecommerce and dropshipping
Making a touchdown web page with no web site is less complicated than ever, because of quite a lot of instruments that allow you to construct knowledgeable, high-converting web page with out coding or design expertise.
Which one you select is dependent upon your funds, gross sales technique, and the way a lot customization you want.
Beneath, we’ve break up the highest choices into free (or budget-friendly) builders and premium instruments with extra superior options.
Greatest free & budget-friendly touchdown web page builders
Let’s begin with the free or budget-friendly choices:
1. Carrd
Greatest for. Minimalist one-page product showcases
Value. Free (with paid upgrades beginning at $9/yr)
Options:
Easy drag-and-drop editor
Cell-friendly designs
Can embed PayPal or Stripe for primary funds
Greatest for promoting single merchandise or capturing leads
Why use it?
When you want a clear, no-frills touchdown web page to showcase your product and gather inquiries, Carrd is a good possibility.
Nevertheless, the free model received’t allow you to embed PayPal or Stripe for direct funds—you’ll want the paid plan (nonetheless very inexpensive at $9/yr) for that.
2. Equipment (Beforehand ConvertKit)
Greatest for. Constructing an electronic mail listing earlier than launching a retailer.
Value. Free plan out there (Paid plans begin at $9/month)
Options:
Pre-designed touchdown web page templates
Electronic mail assortment and automation
No want for a full web site
Greatest for lead magnets, giveaways, and pre-launch campaigns
Why use it?
If you wish to seize emails earlier than launching your retailer or working pre-orders, Equipment makes it simple to construct a touchdown web page that integrates with electronic mail advertising.
Tip: When you want superior ecommerce options like segmentation and predictive analytics, Klaviyo is commonly a more sensible choice. Klaviyo doesn’t provide a full-featured touchdown web page builder, however their sign-up kind builder has related capabilities.
3. Linktree
Greatest for. Driving visitors from Instagram, TikTok, or Pinterest
Value. Free (Professional model at $5/month)
Options:
Customizable single-page structure with a number of hyperlinks
Fast setup (only a few minutes)
Good for Instagram or TikTok bio hyperlinks
Can combine product hyperlinks or checkout pages
Why use it?
When you promote by social platforms, Linktree provides you a easy touchdown web page that funnels guests to your gives, whether or not they’re on Amazon, one other market, or a direct checkout kind.
Nevertheless, if you wish to function a number of merchandise with detailed pictures or superior customization, Linktree may really feel too primary.
4. Systeme.io
Greatest for. Promoting a product immediately with built-in checkout
Value. Free plan out there (Paid plans begin at $27/month)
Options:
Drag-and-drop touchdown web page builder
Constructed-in electronic mail advertising and gross sales funnel instruments
Checkout and cost integration
Can arrange one-product shops with no web site
Why use it?
Systeme.io is likely one of the greatest free choices for ecommerce retailers who need a full gross sales funnel and checkout system while not having Shopify.
Greatest paid touchdown web page builders
And listed below are the very best paid choices:
1. Shopify Starter Plan
Greatest for. Promoting a single product with a Shopify checkout
Value. $5/month
Options:
No full web site wanted—only a touchdown web page + checkout
Seamlessly integrates with Shopify’s cost system
Can embed a ‘Purchase Now’ button anyplace
Good for one-product shops
Why use it?
If you wish to begin promoting with Shopify however don’t want a full retailer, this plan helps you to create a touchdown web page and use Shopify’s trusted checkout system.
2. ClickFunnels
Greatest for. Operating gross sales funnels with upsells
Value. Begins at $97/month
Options:
Absolutely optimized for high-converting touchdown pages
Superior upsell and order bump options
Electronic mail automation and CRM included
Greatest for high-ticket dropshipping and paid advert campaigns
Why use it?
When you’re utilizing Fb or Google Advertisements to promote high-margin dropshipping merchandise, ClickFunnels provides you all of the instruments to squeeze out most income per customer.
Tip: Unsure whether or not Shopify or ClickFunnels is the higher match? Try our article right here. And if you happen to’re searching for different strong platforms, don’t miss our 11 Greatest ClickFunnels Alternate options in 2025 (Free & Paid) for extra nice choices!
3. Leadpages
Greatest for. Creating polished, professional-looking touchdown pages
Value. Begins at $49/month
Options:
Drag-and-drop builder with customizable templates
Optimized for fast-loading, mobile-friendly pages
Constructed-in lead seize varieties & checkout integrations
Perfect for pre-sell pages, lead magnets, or product launches
Why use it?
Leadpages helps create clear, high-converting touchdown pages that work nicely for advertisements, electronic mail lists, and direct gross sales. Nevertheless, A/B testing is simply out there for the Professional and Conversion plans.
Step-by-step information to making a touchdown web page with no web site
Now that you understand why having a touchdown web page issues and which instruments to make use of, it is time to truly construct one.
This information will stroll you thru every step and present you learn how to create a high-converting web page that is excellent to your ecommerce or dropshipping enterprise!
Step 1: Select the precise touchdown web page builder
Your first transfer is to choose a builder that matches your funds, your promoting technique, and the extent of customization you want.
Simply to recap:
When you want a free or budget-friendly possibility:
Carrd. Nice if you happen to want a free or funds possibility for easy product showcases, though it doesn’t have built-in checkout.
Equipment (beforehand generally known as ConvertKit). Greatest for email-driven touchdown pages to gather leads.
Systeme.io. An all-in-one device that provides checkout, electronic mail advertising, and automation on a free plan.
When you’re okay spending a bit extra:
Shopify Starter ($5/month). Enables you to use Shopify’s checkout with out working a full retailer.
ClickFunnels. Good for working gross sales funnels, upsells, and high-converting advert campaigns.
Leadpages. Greatest for creating modern, high-converting product touchdown pages with built-in lead seize.
When you select a device, join an account and choose a touchdown web page template that matches your product or aim.
On this tutorial, we’ll use Equipment to display learn how to construct a touchdown web page with no web site.
Step 2: Outline your aim
A profitable touchdown web page begins with a transparent query: ‘What do I would like guests to do?’
That single aim guides the whole lot else, from the structure to your selection of platform.
Promoting a product immediately
When you’re a dropshipper working TikTok or Fb Advertisements for a trending product, construct your touchdown web page round persuasion and conversions.
Platforms like Shopify Starter, Systeme.io, or ClickFunnels allow you to combine a easy checkout while not having a full-blown ecommerce web site.
Capturing emails
When you’re trying to construct an inventory or nurture leads, go for a web page optimized for signups.
Equipment, Leadpages, or Systeme.io may help you gather emails (by a reduction or a giveaway) after which nurture these leads till they’re prepared to purchase.
Testing a high-ticket product
When you’re testing a high-ticket product, a pre-sell web page can heat up potential patrons earlier than directing them to an exterior checkout.
This additional step establishes belief and infrequently results in increased conversions, particularly if you happen to’re working paid visitors. Leadpages or ClickFunnels may help you arrange these pages shortly.
Operating limited-time gives
When you’re internet hosting a flash sale, pre-order occasion, or any time-sensitive deal, spotlight urgency with countdown timers, social proof, and daring calls to motion.
Shopify Starter, ClickFunnels, and Systeme.io all present built-in checkout options alongside scarcity-driven advertising instruments.
Step 3: Design your touchdown web page
On the subject of turning guests into clients, design is the whole lot! You need your web page to look nice, circulation naturally, and encourage fast motion.
Let’s take a look at how I arrange a Equipment touchdown web page for a pet model, Pawfecto, the place I’m providing a reduction in trade for an electronic mail signup.
Select a template that matches your product area of interest
The excellent news is most touchdown web page builders provide pre-designed templates which can be optimized for various industries.
Since my aim is lead era, I selected a template with a easy electronic mail signup kind.
In case your model is enjoyable and playful—like a pet or magnificence model—select a vivid, partaking design. When you promote high-end or minimalist merchandise, go for a clear, trendy look.
For Pawfecto, my touchdown web page makes use of:
A user-friendly dog-themed design that aligns with my model.
A big picture of a contented canine utilizing certainly one of our merchandise.
A transparent, daring headline that highlights the provide.
Write a transparent, benefit-driven headline
Your headline is the very first thing folks see, so it must be compelling.
Don’t simply say ‘Premium Canine Merchandise.’
Attempt ‘Spoil Your Pup – Seize 10% Off At the moment!’ to incentivize clients to take fast motion.
Together with the headline, a brief subheadline provides credibility, comparable to:
‘Be a part of hundreds of joyful pet mother and father who love Pawfecto’s premium canine merchandise!’
‘Enroll now and deal with your furry good friend to Pawfecto’s premium equipment—as a result of they deserve the very best. :)’
This mixture tells guests what they get (10% off) and why they need to belief Pawfecto (hundreds of glad clients).
Use high-quality product pictures or movies
Since buyers can’t see or contact your objects in particular person, images and movies turn into important.
Use:
Skilled pictures with a clear background (keep away from messy, low-quality images).
Way of life pictures displaying the product in use.
A brief video (optionally available) showcasing options or buyer testimonials.
When you’re sourcing from AliExpress or suppliers, be certain to edit or improve their pictures to match your branding.
Add a compelling call-to-action (CTA)
A CTA button ought to be daring, action-oriented, and stand out on the web page. As an alternative of a generic ‘Submit’ or ‘Purchase,’ use conversion-focused CTAs:
‘Declare Your 10% Low cost Now’
‘Restricted Inventory – Order At the moment’
‘Unlock Your Unique Supply’
For greatest outcomes, place the CTA above the fold (seen with out scrolling) and repeat it all through the web page.
As soon as somebody indicators up, Equipment robotically sends them a reduction code by way of electronic mail, directing them to wherever you deal with your orders—be it a web site or Instagram DMs.
Tip: When you’re working a limited-time marketing campaign, add a countdown timer. Urgency usually nudges guests to behave straight away as an alternative of ‘eager about it.’ In my expertise, this straightforward addition can dramatically increase conversions, particularly for impulse buys.
Step 4: Edit the welcome electronic mail
Your welcome electronic mail ought to exit robotically, ship the low cost code, and information every new subscriber towards their subsequent step.
Right here’s how I set mine up for Pawfecto, my dog-products model on Instagram:
Personalised greeting. You need readers to really feel like they’re speaking to an actual particular person, not simply signing up for an additional mailing listing.
Clarify learn how to use the low cost. Inform them precisely the place to enter the code, whether or not that’s in your web site, Instagram DMs, or one other checkout course of.
Define cost and subsequent steps. Allow them to understand how they’ll pay and what occurs after they place their order. When you don’t have a web site, be crystal clear concerning the course of (e.g., ‘Ship us a fast DM to verify your order!’).
Reassure clients with opinions or ensures. Add a line or two about your joyful clients, any ensures you provide, or your return coverage. For Pawfecto, I included a line like ‘Be a part of hundreds of pet mother and father who belief our model!’ to spice up credibility.
Push for motion. Encourage them to make use of their low cost straight away. Urgency helps convert curiosity into purchases, so allow them to know the provide received’t final eternally.
Step 5: Publish and promote your touchdown web page
As soon as your touchdown web page and welcome electronic mail are arrange, it’s time to get the phrase out.
When you don’t have a web site, promotion turns into much more vital—you want folks to land in your web page and enroll or purchase straight away.
Get a customized area (optionally available)
When you personal a site, join it to your touchdown web page builder for knowledgeable look.
By default, Equipment provides you a free touchdown web page URL: ‘pawfecto.package.com/low cost.’
However if you happen to use a customized area like ‘pawfecto.com/low cost,’ it’ll be a lot simpler to your clients to recollect and extra reliable.
When you’re simply testing a product and need to preserve prices low, the default URL is ok; you’ll be able to at all times use a hyperlink shortener like Bitly to tidy it up.
When you’re constructing a long-term model, a branded area builds belief and is less complicated to share on social media.
Submit it anyplace your viewers hangs out: Instagram bios, TikTok bios, pinned Fb posts, niche-related teams, Pinterest boards, Reddit threads, or Quora solutions.
Make it easy for potential clients to click on and see your provide.
Right here’s an instance for Pawfecto’s Instagram:
🐶 Premium Canine Equipment | Beloved by 10K+ Pet Dad and mom🛍 Get 10% Off Your First Order! 👇🔗 pawfecto.package.web page/low cost
Use paid advertisements
When you’re severe about quick development, take into account Fb, TikTok, or Google Advertisements.
Fb & Instagram Advertisements. Greatest for retargeting heat audiences (individuals who engaged together with your content material). You’ll be able to present your product in motion and point out the unique low cost.
TikTok Advertisements. Greatest for viral merchandise or impulse buys.
Google Advertisements (Search & Purchasing). Greatest for patrons actively trying to find your product. Goal key phrases like ‘Greatest canine harness for small canine’ and direct customers to your touchdown web page.
Leverage influencers & associates
Influencer advertising is likely one of the greatest methods to construct belief and attain a wider viewers—particularly if you happen to’re promoting by Instagram or TikTok.
However how do you discover influencers?
Search for micro-influencers (5K–20K followers) in your area of interest.
Use influencer advertising platforms comparable to Heepsy, the place you’ll be able to uncover greater than 11 million influencers worldwide.
You’ll be able to then DM them providing a free product in trade for a shoutout and ask them to say your low cost hyperlink of their bio or posts.
However if you need influencers to actively promote your touchdown web page, provide them an affiliate fee for each sale they generate.
Touchdown web page optimization ideas for increased conversions
Now that you know the way to create a touchdown web page with no web site, let us take a look at some key parts that provides you with a larger likelihood of turning guests into patrons.
1. Take a look at Take a look at Take a look at
A/B testing will show you how to discover what works for you and what does not. Nevertheless, many individuals solely run these checks on headlines, pictures, or button textual content.
Sure, these are vital, however you’ll be able to push issues additional by experimenting with structure variations and checkout flows.
For instance, some audiences may desire a hero picture and have bullets proper on the high, whereas others reply higher to a fast video earlier than seeing any textual content.
2. Make sure that it is mobile-optimized
Most guests will see your web page on their telephones, so deal with quick, easy-to-fill varieties and huge, thumb-friendly buttons.
A responsive design ensures that the whole lot seems nice and works easily, whatever the display screen measurement.
To maintain the cell expertise clean and fascinating, particularly on slower knowledge connections, take into account lazy loading pictures and minimizing scrolling.
3. Optimize web page velocity
Photos are sometimes the most important wrongdoer in the case of gradual loading occasions, so compress them as a lot as you’ll be able to with out shedding high quality.
Additionally take a look at any additional scripts which may decelerate your web page, and take away them in the event that they’re not vital.
4. Use exit pop-ups
Exit-intent pop-ups can rescue a possible sale when somebody tries to depart your web page. The trick is timing it nicely and providing actual worth, like a particular low cost or freebie.
However you don’t need to bombard guests the second they arrive, so give them a second to discover earlier than popping up together with your provide.
5. Analyze past fundamentals
Google Analytics is an efficient begin for monitoring who’s visiting and what they do in your web page, however heatmap instruments (like Hotjar ) present you precisely the place folks click on, scroll, or linger.
This may spotlight points you might need ignored, like a complicated structure or an unclear call-to-action.
Abstract
Earlier than we go, we have created a fast abstract of this text for you so you’ll be able to simply keep in mind it:
In contrast to a full web site, a single-page setup focuses on one clear aim—comparable to gathering leads or driving product gross sales—with out the necessity for advanced internet hosting or site-building.
Free or low-cost instruments (Carrd, Equipment, Systeme.io) can get you began quick, whereas premium platforms (Shopify Starter, ClickFunnels, Leadpages) provide superior options like built-in checkout and gross sales funnels.
Use a transparent headline, attention-grabbing visuals, and a standout call-to-action (CTA) to immediate fast motion. Preserve it mobile-friendly and quick and candy.
Promote your touchdown web page by way of social media, paid advertisements, and influencer collaborations. When you don’t personal a site but, take into account a branded hyperlink shortener or customized area for a extra polished look.
Lastly, be careful for gradual web page speeds, buried CTAs, and cell responsiveness points. At all times verify for damaged hyperlinks or varieties, and evaluate your analytics to identify any weak spots early on.
Remaining ideas
As you in all probability know by now, you don’t want a full web site to begin your enterprise.
A well-built touchdown web page can increase belief and conversions far past what you may get from simply social media.
When you’re on a decent funds, begin with free or low-cost instruments like Systeme.io—then improve later once you’re prepared.
And don’t overlook that visitors is the whole lot: take into account focused advertisements or teaming up with influencers in your area of interest to get extra eyes in your web page.
Above all, by no means cease experimenting with totally different headlines, pictures, or gives.
That’s the quickest approach to uncover what actually resonates together with your viewers and switch clicks into clients!
Wish to study extra about ecommerce?
Prepared to maneuver your on-line retailer to the following stage? Try the articles beneath:
Plus, do not forget to take a look at our in-depth learn how to begin a web-based retailer information right here.