With 2.5 billion energetic customers, YouTube is an undeniably vital channel on your advertising and marketing efforts. Figuring out the way to optimize your YouTube descriptions (each channel and video) may help you enhance your possibilities of discoverability and attain extra individuals.
As a YouTuber and HubSpot‘s resident creator financial system professional, I do know so much about YouTube and the way to go viral on the platform. So, imagine me after I say it’s not simply key phrases you could think about.
Creating participating YouTube descriptions is likely one of the most vital techniques for optimizing your YouTube channel. We’ll talk about creating compelling descriptions on your YouTube channel and movies right here.
Desk of Contents
What’s a YouTube description?
A YouTube description is a piece the place a content material creator can present further details about their video content material. This will embody content material descriptions, hyperlinks to associated content material, social media or web site hyperlinks, and extra.
The aim of a YouTube description is to assist viewers perceive what the content material is about. It might probably additionally assist optimize movies for search. There are two forms of YouTube descriptions: the general description of the channel and the descriptions of a person video.
YouTube Channel Descriptions
YouTube channel descriptions are slightly just like the About Web page of an internet site. It seems underneath the “About” tab of your channel’s YouTube web page.
Your YouTube channel description conveys to potential viewers what your content material will cowl, together with the problems you deal with and the communities you serve. You possibly can add this when organising your YouTube channel.
Check out my YouTube channel’s description, for instance.
Discover how I introduce myself, state the sort of content material viewers can count on, and reference my audience. I even have hyperlinks to different platforms linked to my channel, resembling Instagram, X, TikTok, and my web site.
As YouTube creators, our major aim is to draw and switch viewers into subscribers, typically utilizing the channel description. With that in thoughts, use key phrases your supposed viewers would use to seek for your content material.
See how “anime” is used a number of occasions in my channel’s description.
YouTube Video Descriptions
Each YouTube video features a description that may be discovered underneath the viewport of the video. It is essential that every of your YouTube movies embody a singular description to extend the probability of your video being discovered when somebody is trying to find a specific subject.
As a YouTube content material creator, I at all times craft my video descriptions, understanding they will entice and convert an viewers. So, I at all times optimize my video descriptions for search engine optimization — and you must, too.
Hold studying when you‘re not sure the way to begin crafting compelling YouTube descriptions. I’ll discover techniques you’ll be able to make use of and supply templates to make sure you have all the pieces you have to excel on YouTube.
What makes an awesome YouTube description?
Whether or not on your channel or a video, an awesome YouTube description accomplishes three issues:
Explains your worth
Piques curiosity
Presents a call-to-action
Explains the worth of your content material: Why ought to somebody watch your video or subscribe to your channel? What distinctive worth are you offering within the content material you’re sharing? Your YouTube description must be clear about that.
Piques curiosity: That is the place you’ve obtained to flex a few of these advertising and marketing and copywriting expertise of yours. As you’re explaining your worth, ensure to not give all of it away.
Depart some thriller to present the customer a cause to look at or subscribe. Immediate a query that may solely be answered by watching your video. Share an concept that they will solely be taught extra about by subscribing to future movies. Bottomline: Depart them wanting extra.
Presents a call-to-action: Whether or not that be a view, like, subscribe, or remark, your YouTube description ought to inform the customer what to do subsequent to get the promised worth. And don’t be afraid to incorporate a number of. YouTube descriptions can embody hyperlinks, so use this house to ask individuals to observe you on social, obtain a proposal in your web site, store a product, and so on.
In the remainder of this text, I’ll clarify the way to optimize your YouTube channel and video descriptions with this stuff in thoughts.
YouTube Description Ideas
1. Describe your distinctive worth.
My colleague, Caroline Forsey, spoke with Eric Peters, former Senior Progress Product Supervisor on HubSpot’s Academy crew, to discover the most effective techniques for writing YouTube descriptions.
He stated, “[YouTube descriptions] are one of many major methods YouTube is aware of what your video is about. Embrace hyperlinks, further assets, hyperlinks to different movies and playlists, and so on. Ensure that the outline field is straightforward to learn.”
Peters defined that your YouTube video description and closed captioning ought to incorporate key phrases into your description.
It additionally helps with accessibility for people who find themselves deaf or exhausting of listening to. Therefore, including closed captioning to your movies is crucial for accessibility. As an illustration, check out considered one of HubSpot Advertising and marketing’s YouTube video descriptions:
A YouTube description differs from an online web page meta description. Some content material creators clarify their complete movies of their descriptions.
This may occasionally assist with search engine marketing along with accessibility, however bear in mind, if views are your aim, maintain this quick. One of the best ways to get views is to ensure it has worth the customer can’t get anyplace else.
YouTube limits the variety of characters in your description space to five,000 characters.
Peters says:
“You get 5,000 characters whole, so make use of it. YouTube creators use asterisks or all-caps to distinguish titles from physique copy as a result of it is all plain textual content. Take into account writing up a textual content model of the important thing factors from the video and even copying the transcription and paste it into the outline.”
Most of my most up-to-date YouTube movies include interviews from my podcast.
So, I‘ll typically save time by writing out the outline I’d use for my podcast episode that would seem on Spotify or Apple Podcasts, then copying and pasting the identical description into YouTube.
I‘d then tweak it to incorporate extra key phrases or vital hyperlinks to different platforms. I’ll additionally customise my YouTube video description with the daring, italic, or strikethrough choices on the backside of the outline field. For data, click on right here.
Professional tip: YouTube permits creators to make use of emojis in titles, descriptions, and feedback. This will make your YouTube descriptions extra playful and skimmable and add visible context.
2. Infuse your character.
A YouTube description must be enjoyable and exhibit your model’s distinctive character and voice. That is one thing I by no means neglect. It’s what retains individuals watching and subscribing to their favourite YouTubers, in spite of everything.
I like Brian Dean’s YouTube channel, for instance. His YouTube descriptions typically mirror the best way he speaks. I get pleasure from his descriptions as a result of they’re candid and informal, and he makes it really feel like he is writing to a buddy.
Take into account trying out HubSpot Academy’s complete YouTube Advertising and marketing course to be taught extra about utilizing YouTube for advertising and marketing functions.
3. Share your journey.
Lots of YouTubers are documenting journeys on their channels.
As an illustration, in case your YouTube channel focuses on streaming online game content material, you might invite subscribers to look at you as you try to win a specific recreation. Or when you’re a house chef, possibly you’re chronicling your progress by a cookbook or studying a brand new sort of delicacies.
Explaining this aim in your YouTube channel description (and even reminding individuals of it in every of your YouTube video descriptions), provides depth to your content material. It offers individuals one thing constant to root for and get invested in.
4. Outline your area of interest.
Whether or not you‘re writing an outline on your channel or a video, outline your area of interest. Begin by introducing your self or your model, then spotlight what you supply and what makes you completely different from different creators.
Be sure you incorporate related key phrases used to seek for content material in your area of interest so your audience has a greater likelihood of discovering you. (Extra on that quickly.)
5. Create anticipation for brand spanking new content material.
What’s developing subsequent for you? What are you speaking about in your future content material? Element this in your YouTube video descriptions and tease them in your channel descriptions.
Giving guests an thought of what’s to return creates a way of urgency and anticipation. It offers them one thing particular to sit up for and need to subscribe or come again for.
Need some additional oomph? Attempt internet hosting giveaways, conducting polls, and alluring particular visitors to take part within the movies to maintain your content material contemporary and construct pleasure.
Professional tip: Clip Creator, HubSpot’s AI-powered video maker, may help you create enjoyable content material to fill your YouTube calendar. Try the free device.
6. Embrace a call-to-action
What would you like individuals to do after watching your video or touchdown in your YouTube channel? Subscribe? Obtain a information? No matter it’s, inform them that in your description and embody a hyperlink if relevant.
Expertise has proven me it is best follow to format the outline in order that essentially the most essential data, like a call-to-action, is first.
Peters advises, “The primary 200 characters are above the ‘extra’ fold on the outline field, so if you’d like your CTA/hyperlink to be seen by most individuals, maintain it inside the first 200 characters.”
After the primary 200 characters, the textual content shall be minimize off, and viewers should click on “Present extra” to see the remaining. I do know I don‘t at all times click on “Present extra” when watching a video, so your viewers doubtless gained’t both. Subsequently, you could rely your first 200 characters.
However don’t cease there …
7. Lead viewers to different assets.
When crafting your descriptions, ensure to hyperlink to associated content material that viewers would possibly discover attention-grabbing or useful. For instance, when you have a weblog, you’ll be able to hyperlink to a weblog put up that goes extra in-depth on the subject you are discussing.
Wish to join with individuals on different platforms? Drop the handles or hyperlinks in your description. Point out or use considered one of your services or products in your content material? Hyperlink to its touchdown web page. Have an affiliate hyperlink or promo code? That must be in your description, too.
Supply
I embody hyperlinks even in my YouTube Shorts descriptions, although they don’t seem to be at the moment clickable.
All of those assets assist present further context to the viewer and produce extra site visitors to your web site and targets.
8. Make it search-friendly.
As a toddler firm of Google, YouTube is commonly touted because the world’s second-largest search engine. Search any time period and also you’ll see YouTube movies on the high of your outcomes web page.
As a content material creator, it might be an enormous mistake to not use this to your benefit to assist your movies get discovered. Use key phrases in your descriptions to extend the visibility of your YouTube channel and movies. Embrace related hashtags.
Like with written content material, you‘ll must conduct key phrase analysis to find out which key phrases you must goal. Additionally, you’ll need to keep away from repeating the key phrases an excessive amount of. Insert your key phrases and hashtags the place they’d naturally. This may maintain it straightforward to learn and allow you to keep away from key phrase stuffing.
Learn: YouTube search engine optimization: The right way to Optimize Movies for YouTube Search
9. Immediate engagement.
Maintaining your viewers engaged is essential for getting them to return for extra content material and likewise constructing a way of neighborhood. YouTube descriptions can play an enormous half on this.
Use your descriptions to spark dialog. Ask questions. Share an opinion and ask individuals to weigh in on the feedback. Ask individuals to tag mates who might just like the content material shared. Generally, the best method to get engagement is just to ask.
10. Take a look at out completely different codecs.
In case your movies aren’t carrying out your targets, attempt experimenting with completely different description codecs and templates.
Possibly your descriptions are too lengthy, and so they get minimize off on sure units, or maybe there are higher key phrases you’ll be able to optimize for. Testing out completely different types of descriptions will assist discover what works on your model and even the video at hand. Totally different movies may have completely different types!
Professional tip: Use YouTube description templates. [Free Prompts]
HubSpot compiled a number of YouTube video description templates to assist your corporation present context to your viewers, rank higher in search, arrange your crew, and hyperlink to related internet pages in your web site.
We’ll additionally share 13 of our favorites later on this article.
11. Use timestamps to make movies scannable.
Now, this one’s particular to your YouTube video descriptions, however make use of timestamps.
Supply
Timestamps in your video description allow viewers to leap the particular content material they want, making it extra user-friendly and straightforward to digest. YouTube video timestamps additionally seem inside search outcomes, serving to your video get discovered by those that want it.
Supply
YouTube Description Templates
Now that we have coated the fundamentals have a look at a couple of templates you should utilize to craft a compelling YouTube description.
YouTube Channel Description Templates
1. Playful YouTube Channel Description Template
You would possibly create a playful, easy-going channel ‘About Me’ description, like this one:
Hello, I am [Name]. That is my channel about growing your gross sales, successfully focusing on your viewers, and rising an e mail checklist that you should utilize to develop your corporation.
In case you’re a marketer who needs to be taught advertising and marketing methods to get [result, i.e., more traffic to your site], subscribe to my channel.
My channel publishes movies that concentrate on storytelling content material that connects X, exhibits you the way to infuse your authenticity in your model, and offers you a advertising and marketing technique that feels natural.
If that sounds prefer it could possibly be useful for you, please be part of me!
2. Third-Particular person YouTube Channel Description Template
Alternatively, you’ll be able to craft a YouTube description that describes what your organization does from a third-person perspective, like this one:
[Company] is the worldwide chief in X, Y, and Z. Since [year], [Company] has been on a mission to [insert company vision or purpose here].
To be taught extra about [Company], its values, and its [company offering], subscribe to our channel to remain knowledgeable.
3. Area of interest YouTube Channel Description Template
Inform your subscribers what you are all about and describe your area of interest when writing your YouTube channel description.
[Name] and [Name] have nuanced discussions about relationship, their way of life, and relationships. They talk about present subjects that have an effect on trendy relationship and the way to maneuver relationship patterns. You should purchase [Name] and [Name]’s [product] to be taught extra about enhancing your data of relationships.
4. Inviting YouTube Channel Description Template
Constructing a relationship along with your followers is likely one of the most vital issues you are able to do as a content material creator. This template invitations them to hitch you as you develop your model.
This channel offers all the pieces you have to learn about gaming, together with the newest gear opinions, new recreation opinions, and once-a-week reside streams. Watch as I, [name], attempt to beat my excessive rating within the newest launch of [insert game name here].
5. Private YouTube Channel Description Template
Do not be afraid to be weak along with your viewers. Including private touches to your YouTube channel description, just like the template under, may help you develop into extra genuine.
It is a private journey of how I grew to become a painter. Find out about what paints I buy, the instruments I exploit, and the strategies I realized throughout college. Artwork is my ardour, and I categorical my love for [insert passion] by it.
6. Straight-forward YouTube Channel Description Template
Inform your viewers precisely what they will count on out of your channel by utilizing this template:
This channel offers popular culture commentary by a [political ideology] political lens. We make commentary on books and present occasions. We additionally add a brand new video each Wednesday and Friday.
YouTube Video Description Templates
A YouTube video description is descriptive textual content that features however is just not restricted to key phrases, themes, and particular ideas/visitors that the content material creator needs their viewers to know.
The YouTube video description will increase visibility by search engine optimization, views, and subscriptions. In every video description, the content material creator will encourage their viewers to “Like,” “Share,” and “Subscribe” to their content material.
An efficient video description shall be persuasive and informative, prompting the viewers to tune in often.
7. Easy YouTube Video Description Template
Somewhat than writing a prolonged abstract of your video, maintain your descriptions detailed sufficient to let the viewer know what to anticipate, but concise sufficient so they do not lose curiosity.
Take heed to how our CEO explains the distinction between X and Y, and be taught greatest practices for implementing your personal technique.
Study extra about X and Y in our course: [course link].
8. Social Media YouTube Video Description Template
You need to use a YouTube channel description like this one to assist new viewers join with you in your different channels and social media platforms:
Hello there! New to [name of channel]? If that’s the case, here is what you have to know: I like [interests related to channel] a LOT, so I exploit this channel to discover X, Y, and Z that can assist you [desired result for viewer].
The place else yow will discover me:
INSTAGRAM: http://instagram.com/[accountname]
TWITTER: http://twitter.com/[accountname]
LIFESTYLE CHANNEL: http://www.youtube.com/[accountname]
Be a part of our rising neighborhood for brand spanking new movies each Tuesday and Friday!
BUSINESS INQUIRIES
Please contact [PR representative] at [email or phone number].
9. Search-Pleasant YouTube Video Description Template
YouTube will increase visibility inside key phrase searches and related content material. Because of this, movies ought to have buzzwords in video and channel descriptions.
If you wish to craft an outline that explains what your video is about and incorporates a key phrase description, do that:
Hey there! This lesson is a part of a free on-line course. Take the complete course right here: www.firm.com/course1.
Some persons are not sure what X is — at its most simple, X is [brief definition of keyword]. On this video, you‘ll discover ways to X, Y, and Z, to make sure you’re in a position to develop your model on-line.
As well as, we’ll clarify how one can keep away from doing A. Generally, A is all it takes to lose a buyer.
10. Teaser YouTube Video Description Template.
Use your video descriptions as a chance to let your viewers know when to count on new content material from you, like this template:
Be a part of the “musical nerds” on a mission to enhance our musical understanding. We add each Wednesday and Thursday. We can have Q&A classes to reply your entire newbie questions on Wednesdays beginning subsequent week.
11. Clear YouTube Video Description Template
Transparency is vital to gaining the belief of your viewers. This template is a wonderful instance of the way to let your viewers know when you find yourself utilizing affiliate hyperlinks in your descriptions.
What‘s up, guys? On this video, we’ll discuss an on a regular basis make-up look you are able to do in 10 minutes. I‘m not an early riser, however identical to anybody, I nonetheless need to look good for the day. I’ll checklist the merchandise I used on this video.
Please subscribe in case you are feeling my vibe. I put up content material weekly, and you’ll at all times discover me on Insta! I am going to drop my social media handles under.
**All opinions are my very own. This video isn‘t sponsored. I’m despatched merchandise for my consideration, and I earn a small share from gross sales by affiliated hyperlinks. Clicking on affiliated hyperlinks does not value you something.**
12. Partaking YouTube Video Description Template
Partaking along with your viewers is crucial for constructing neighborhood with them. Right here, this description encourages viewers to depart strategies within the feedback part to be featured in future movies.
Hello, everybody! We‘re the Science Kidz! At this time, we’re experimenting to search out out which popcorn model leaves behind the least variety of kernels. Will it’s Orville Redenbacher’s or Act II?
Each week, we do a brand new experiment as a part of our initiative to focus on STEM careers in Savannah, Georgia. If in case you have an experiment you need to see The Science Kidz attempt, depart a remark under. You by no means know — we may choose yours!
Comply with me on Instagram for extra experiment concepts, and tag us in among the experiments you do with your folks!
13. Sponsored YouTube Video Description Templates
Disclosing paid sponsorships or product placements doesn‘t must be tremendous jargon-heavy. A template like this may help you be candid along with your viewers with out straying out of your model’s voice and sounding like a robotic.
Hey, y‘all! At this time, we’ll be rebuilding a 454 Chevy Huge Block motor. We‘ll be including 200 horses to carry the motor as much as 680 horsepower. I hope y’all are able to dive into enterprise with Motor Boyz.
This episode is sponsored by Husky instruments, and we’ll be utilizing their newest affect and driver instruments to rebuild the 454. We wish to thank Anderson Auto for donating the 1972 C10 to be our body as soon as the motor is rebuilt and accomplished.
YouTube Description Examples
YouTube Channel Description Examples
Each YouTube channel description ought to allude to a selected area of interest or central theme. You need to inform your viewers what they’ll be taught out of your channel.
This may give them a cause to tune in to your channel, subscribe to it, and proceed studying from you and your movies. Moreover, once you add your area of interest to your YouTube description, your viewers can extra simply discover you in a sea of probably comparable creators.
1. Wes McDowell
Supply
Wes McDowell ‘s YouTube channel targets viewers within the digital advertising and marketing area of interest. The channel description mentions its mission: instructing small enterprise homeowners digital advertising and marketing methods they will use to develop their companies.
The outline additionally lists subjects the channel will characteristic in its movies, invitations viewers to subscribe, and describes its advantages.
Why I Love It
This YouTube channel description is obvious and direct. It particulars what viewers will get once they go to the channel and the advertising and marketing methods and strategies they’ll be taught.
Readability goes a great distance in making a channel simply searchable and rankable on YouTube.
2. Yoga With Adriene
Supply
Yoga With Adriene‘s YouTube channel description highlights one of many channel’s primary values: inclusion.
The channel description mentions that everybody is invited to take part and be taught extra about yoga by her movies, no matter their talent degree. The outline additionally recommends movies that learners can watch to develop into conversant in the content material.
Why I Love It
This channel description is a wonderful instance of how an organization‘s mission could be helpful for video content material. The outline offers subscribers a glimpse into Yoga with Adriene’s values, making a reference to the viewer.
This angle is useful for rating on YouTube as a result of it is aligned with morals and values that subscribers can simply determine with.
I began watching Yoga with Adriene‘s movies partially as a result of the channel description satisfied me they’d be nice for learners (and they’re!).
3. Wild Great Off-Grid
Supply
Wild Great Off-Grid ‘s YouTube channel description positions the channel inside a distinct segment by utilizing the key phrases “off-grid” and “debt free,” to attraction to viewers who’re focused on dwelling off-the-grid.
The outline additionally invitations viewers to go to their on-line retailer and social media profiles.
Why I Love It
This YouTube channel description establishes a distinct segment, describes the channel’s content material, offers background details about the creators, and encourages subscribers and viewers to take part additional of their model.
I additionally love how the outline additionally directs their viewers to different elements of their enterprise, resembling their retailer and social media platforms, which fosters worth for his or her subscribers.
4. The Friends
Supply
The Friends‘ YouTube channel description introduces the channel’s creators, lists the video video games the channel will spotlight, and offers every creator’s private YouTube channel and Roblox username.
Why I Love It
This YouTube channel description focuses on the leisure the channel offers.
The outline targets subscribers looking for gaming data and mentions the creators’ journeys to set the channel aside from others in the identical area of interest and style.
5. Florian Gadsby
Supply
Florian Gadsby‘s YouTube channel description introduces the channel’s creator and lists the subjects viewers can count on to see once they subscribe.
It additionally hyperlinks to the creator‘s social media and publication and offers details about the creator’s on-line retailer, together with its restocking schedule.
Why I Love It
This YouTube channel description takes a private method to the subject material. The outline offers guests readability concerning the channel’s content material and creative focus.
It additionally encourages viewers to work together with the creator on their social media platforms to be taught extra about them and consider extra of their content material.
6. SciShow
Supply
SciShow‘s YouTube channel description introduces the channel’s creators and hints on the subjects viewers can count on to see weekly.
The outline additionally outlines the channel’s posting schedule and mentions different YouTube channels related to the model.
Why I Love It
This YouTube channel description tells its viewers when they’ll see uploads. This is a wonderful technique to make sure customers go to the channel proper once they’re anticipating to see new content material.
If views go up on a web page, the YouTube algorithm will doubtless increase your channel to a broader viewers. Simply ensure you keep on schedule.
I personally keep away from placing the schedule for future uploads in my descriptions as a result of mishaps occur, and I don‘t need to let my viewers down. However that’s only a private hang-up I’ve.
7. Unbox Remedy
Supply
Unbox Remedy‘s YouTube channel description states the channel’s tagline, offers an outline of the channel’s content material, and offers a contact e mail for enterprise inquiries.
Why I Love It
This easy channel description piques viewers‘ curiosity with a fascinating tagline and a simple clarification of the channel’s content material.
It additionally contains an e mail that permits viewers to contact the creators to inquire concerning the enterprise and ask skilled questions concerning the channel.
8. Babish Culinary Universe
Binging With Babish’s YouTube channel description is brief and candy, introducing precisely what you’ll get (a mixture of meals and movie). He additionally units expectations by mentioning there shall be new content material each week.
Why I Love It
I like that Babish subtly, however successfully exhibits his character on this channel description. The age joke exhibits his humor, one thing that positively comes by in his movies. I additionally like his use of inclusive/collective language. He says be part of “us,” suggesting a way of neighborhood.
9. Sundas Khalid
Sundas Khalid’s YouTube channel description begins with a pleasant “Hey!” earlier than explaining who she is and what she does: “I’m Sundas, and I allow you to succeed within the knowledge science and tech fields.”
The outline then dives into her background as a self-taught knowledge scientist.
It additionally highlights her achievements as somebody with 10 years of expertise throughout two outstanding firms the place she was a excessive performer at every.
Why I Love It
I like Sundas Khalid as a result of she pertains to her viewers by utilizing a pleasant tone and explaining that she is self-taught and from a non-tech background.
Her method exhibits she creates content material for viewers who might have little to no expertise within the tech discipline however need to break into the business or sharpen their data.
I particularly like how she features a disclaimer on the finish, letting readers know her opinions are her personal and don’t replicate these of the corporate she works for. It is an awesome instance of transparency whereas separating your work and creativity.
10. Matte Wolfe
What Matte Wolfe’s description lacks in phrases it makes up for in key hyperlinks. Wolfe’s YouTube channel contains hyperlinks to his weblog, Twitter (now X) account, his AI device database, and methods to work with him.
Why I Love It
Wolfe’s channel description is a superb mannequin for a way much less is extra, particularly in case your channel covers a broad spectrum of subjects inside your area of interest.
Simply ensure you use the additional house saved in your channel to focus on vital hyperlinks, resembling to your weblog, social media channels, or enterprise.
YouTube Video Description Examples
A useful video description can spike your viewers’s curiosity, leading to longer watch occasions, higher view counts, and even new subscribers.
Plus, it may well assist with YouTube search engine optimization, permitting YouTube’s algorithm to grasp your content material and recommend it to new customers, additional boosting your YouTube metrics.
1. “5 Greatest Coding Languages for Inexperienced persons 2021” by nicole . younger
Supply
The outline of nicole . younger’s YouTube video, “5 Greatest Coding Languages for Inexperienced persons 2021,” hooks the viewer by posing a query that shall be answered within the video.
The video description additionally features a profit the viewer will acquire from watching the video.
Why I Love It
On this video description, the creator summarizes the video‘s title and specifies the audience. The textual content will assist audiences (and YouTube) perceive the video’s content material.
This creator understands that the channel description is prime actual property for contact data, social media handles, and calls to motion, persuading viewers to stay round.
2. “The right way to Write Counterpoint – Music Composition” by Music Issues
Supply
The outline of Music Issues’s YouTube video, “The right way to Write Counterpoint – Music Composition,” makes use of key phrases resembling “writing counterpoint,” “music composition lesson,” and “understanding counterpoint” to attraction to audiences which are focused on studying the music composition approach.
The outline additionally contains timestamps that viewers can use to skip to the portion of the video that addresses the particular subject they need to study.
Why I Love It
This YouTube video description makes use of key phrases to attraction to a distinct segment viewers. The specificity makes it simply searchable on YouTube. Utilizing key phrases to make every video search-friendly will drive site visitors to your video’s particular content material.
3. “The right way to Create a 90-Day Plan on your Enterprise (+ Free Workbook)” by Anna Clark
Supply
The outline of Anna Clark’s YouTube video, “The right way to Create a 90-Day Plan on your Enterprise (+ Free Workbook),” contains hyperlinks to the creator’s web site, programs, publication, and social media accounts, and a workbook that viewers can obtain and full as they watch the video.
Why I Love It
It is good to contain your viewers in different elements of your corporation. The interplay and engagement you earn will allow you to rank towards different energetic channels. Directing your viewers to different assets for your corporation can even assist your YouTube channel drive site visitors to your web site, growing your authority in your corporation area of interest.
4. “How To Create an E-mail Gross sales Funnel” by Wishpond
Supply
The outline of Wishpond’s YouTube video, “How To Create An E-mail Gross sales Funnel,” hooks the viewer by stating that the video is the fourth installment in a sequence and linking to the earlier video. The video description additionally incentivizes viewers to be taught extra concerning the firm.
Why I Love It
This description segments the video as a piece of a extra in depth sequence. If subscribers be taught that you simply present comparable content material in your channel, they are going to be extra inclined to look at your different movies.
The outline additionally lets viewers know there is a free demo of the service. In case you promote completely different services or products in your corporation, hyperlink them within the description.
5. “The right way to Define Your Novel – Half 2” by Writing with Jenna Moreci
Supply
The outline of Writing with Jenna Moreci’s YouTube video, “The right way to Define Your Novel – Half 2,” hooks the viewer by stating that the video is the second installment in a sequence and linking to the earlier video.
The video description additionally lets viewers be taught extra concerning the creator’s merchandise.
Why I Love It
This video description is superb as a result of it lets viewers know what’s coming subsequent. Inserting a “new phase” in your YouTube sequence lets viewers anticipate your subsequent video.
6. “Microgreens Rising: Supplies and Newbie’s Information” by Epic Gardening
Supply
The video description tells viewers concerning the creator’s expertise with microgreens, lists the provides the creator mentions within the video, and lists ways in which viewers can assist the creator past watching their video.
Why I Love It
The creator offers an inventory of merchandise used within the video. The viewers can analysis the merchandise or buy them instantly by the hyperlinks.
7. “Budgeting for Inexperienced persons – The right way to Make a Price range from Scratch 2021” by Debt Free Millennials
Supply
Debt Free Millennials’ YouTube video, “Budgeting for Inexperienced persons – The right way to Make a Price range From Scratch 2021,” teaches viewers to create a price range.
The outline offers viewers an outline of the subjects coated within the video and invitations them to enroll in services by affiliated hyperlinks.
It additionally contains hyperlinks to the creator’s Instagram, Fb group, and web site so viewers can join with the creator by completely different social platforms.
Why I Love It
I like that the creator has created a way of neighborhood and togetherness. In case you embody your social media hyperlinks in your YouTube video description, subscribers will observe you on a number of platforms to stay engaged along with your content material.
The content material creator invitations them to return for brand spanking new movies and share their experiences on social media.
8. “FINALLY be constant on social media” by Jade Beason
Jade Beason‘s video offers viewers suggestions and methods for staying constant on social media as a creator or enterprise proprietor. Her video’s description is easy and captures who and what the video is meant for:
“Watch this video when you’re struggling to put up persistently on social media!
If you wish to be taught new content material creation suggestions, content material creation hacks, the way to be constant on social media or the way to create constant content material on social media, this video is for you.”
Why I Love It
Since Beason‘s video description is so quick, it leaves loads of room for her to checklist different vital data, and that’s what she does.
As viewers learn by the outline, they‘ll discover details about additional studying, further assets, Beason’s gear, and free guides.
Even higher, it is all neatly organized into sections.
9. “The Roadmap to Making Your First $1M In SaaS (How I Did It)” by Alex Heiden
Alex Heiden‘s video paperwork a part of his journey of attempting to revenue off B2B SaaS. The video’s description particulars how he organizes his targets and the instruments he makes use of.
Why I Love It
Heiden‘s description is detailed in summarizing the video’s level. He has included chapters, that are nice for search engine optimization and helps YouTube rank the video greater in search outcomes.
10. “Best On-line Enterprise to Make $100,000+ In 2024” by Jensen Tung
Jensen Tung‘s video discusses the best on-line enterprise to begin to make $100,000. The video’s title is self-explanatory, so it isn’t as mandatory for Tung to have the video abstract on the high of the outline.
So, he moved it towards the underside and used the remainder of the house to supply data on his gear, publication, essential hyperlinks, and different endeavors.
Why I Love It
Tung prioritizes an important data in his video description, and, on this case, it‘s not the video’s abstract — it is the hyperlinks and data to his different initiatives that views might not have been capable of finding as simply in any other case.
Obtain these YouTube description templates and assist your video go viral.
These must-have YouTube video and channel description templates may help you cut back the time it takes to add and optimize your YouTube movies, getting them out to your viewers shortly and with much less effort.
Be sure you customise the textual content to boost the studying expertise since you need to be as useful as potential on your viewers.