15 Finest Social Media Group Ideas and Methods for Managers

To {industry} outsiders, social media administration is a enjoyable and carefree job, however these of us who’ve had boots on the bottom know otherwise.

Positive, there are thrilling, inventive duties, however there’s additionally technique, evaluation, and near-constant monitoring and engagement. There’s planning and publishing, and typically even public relations fires to place out.

Social media is a demanding, full-time job with many shifting items, and it’s solely changing into extra high-profile, as 56% of entrepreneurs anticipate their social media finances to extend this yr.

Want steering on tips on how to set up social media content material for your corporation? I requested social media managers from throughout a number of industries for his or her greatest social media group ideas. Here is what they shared.

1. Plan forward with a content material calendar.

Figuring out what to publish, whether or not for myself or shoppers, has all the time been one of the vital anxious issues about social media administration for me. I’ve discovered planning forward might help reduce that.

Create a social media content material calendar for as far into the longer term as potential. High-quality particulars like how incessantly and what time you publish will differ by platform and viewers, however having a plan of the content material you propose to create and publish provides you ample time to execute.

I like to recommend mapping out at the least two weeks and having your content material prepared per week earlier than publishing so that you aren’t left scrambling on the final minute.

After all, time-sensitive tendencies and information can also come up (extra on that in a sec), however having this basis set prematurely will assist preserve you from going darkish.

HubSpot has a social media calendar template that can assist you get began.

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Professional tip: Depart room for flexibility.

“Conserving an up to date content material calendar is a should, however being versatile in that calendar is simply as needed,” shares Shivangi Mistry, Social Media Advertising and marketing Supervisor for Alchemee (previously The Proactiv Firm).

“Developments come and go sooner than ever. Having the ability to transfer content material round and having a versatile calendar gives you the liberty to take part in these social media conversations.”

Positive, not each development can be successful for each model, however Mistry nonetheless encourages entrepreneurs to experiment with them and see what lands.

“Learnings like these might warrant low-performing numbers now and again, however don‘t be discouraged. Not every part performs effectively on a regular basis however exhibiting your viewers you’re part of the dialog is what retains the model alive. Conserving content material well timed and pulsed out frequently makes a model’s web page really feel relative and relatable to the viewer.”

Keep in mind: Our survey confirmed that over three-fourths (76%) of entrepreneurs consider having genuine and relatable social media content material is extra necessary than having polished, high-production content material.

2. Schedule social posts forward of time and in bulk.

Few issues are extra annoying than having to drop what you’re doing or throw off your work circulate to publish one thing on social media.

With that in thoughts, make a behavior of scheduling posts prematurely and in bulk for those who can.

Scheduling posts saves a whole lot of time and lets you concentrate on different elements of your job as an alternative of regularly being prepared and ready to publish.

Many moons in the past, former HubSpot Social Media Supervisor and now Director of Content material at Apollo.io Robyn Showers used to tweet from the @HubSpot account 24 or extra occasions per day, not together with replies.

She began utilizing HubSpot’s social media administration software program to schedule tweets in bulk by importing them from a spreadsheet to get out of this reactive state. I additionally did this on a weekly foundation for dozens of shoppers throughout my account administration days.

Years later, the device has solely gotten extra complete.

It lets you run all of your social media from one central location, together with scheduling to Fb, Instagram, X (previously Twitter), and LinkedIn. It’s also possible to run and handle social advertisements from the platform.

3. Use a undertaking administration or to-do checklist app.

Social media managers can be misplaced with out their to-do lists.

A few of us are paper and pen of us (like yours really), however even I’ve discovered digital checklist apps to be extraordinarily useful in social media group as you may simply hyperlink to your platforms and associated paperwork.

There’s a lot to select from – Todoist, TickTick, ClickUp, or Google Duties. To slim down your choices, listed below are a number of key options to search for:

Syncing choice between gadgets
Recurring due dates and reminders
Precedence ranges
Classes
Process sharing and delegation
Calendar feeds

4. Know the place to seek out trending subjects.

What’s trending proper now? What memes and songs are throughout TikTok? What goes viral on Instagram? Which information tales are folks speaking about on Fb and LinkedIn?

These are all questions social media managers want to contemplate – not simply once they arrive at work within the morning however all day lengthy.

By staying on prime of rising tendencies, social media managers might help manufacturers “newsjack” and be a part of the dialog earlier than it is too late.

After all, figuring out the place to seek out these items on every particular platform (i.e., the “What’s occurring” field and tabs on X) is necessary, however there are additionally instruments that can assist you do that cumulatively.

For instance, you may join an RSS reader like Feedly.

Via Feedly, you may comply with your favourite {industry} information websites, blogs, and even Subreddits. The device additionally has a paid “market intelligence” choice to trace aggressive intel, tech improvements, and industry-specific tendencies.

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This can be a big time saver, as you’ll get quite a lot of perception and knowledge pulled into one single feed. There isn’t any want to leap round a bunch of various platforms to see what’s happening.

5. Hold tabs in your opponents.

Along with trending subjects and memes, you’ll additionally wish to preserve tabs in your opponents.

Pay attention to the content material they publish, campaigns they run, how audiences reply, what new merchandise or options they launch, and what questions or issues audiences might have. All this info helps you higher perceive what you’re up towards and how one can greatest compete along with your social technique.

There are variety of social media listening instruments that can assist you on this division, however for those who’re a HubSpot person, it’s also possible to reap the benefits of social inbox to watch particular handles or hashtags.

6. Keep an ‘Inbox Zero’ mentality.

For most individuals, excessive productiveness comes from closing out of e-mail for a number of hours at a time. This could not be much less true for social media managers who should keep alert to incoming requests.

Again when Laurie Meacham led the social media group at JetBlue, they needed to keep on prime of Twitter (now X) mentions along with social publish requests from their advertising, public relations, operations, and buyer dedication groups. How did she handle?

“I keep the ‘Inbox Zero’ mentality — in different phrases, protecting my inbox at zero new messages or almost zero always. This manner, I all the time know what’s new and what wants my motion,” she mentioned. “Nothing will get misplaced in mountains of unimportant emails or assignments.”

Professional tip: It may be straightforward to lose necessary emails under the fold, so star (or flag) those you wish to refer again to and set alert notifications to your most necessary senders.

7. Create a type for social promotion requests.

Once you run a model’s social media, it’s widespread to listen to from any and all departments requesting posts. Perhaps gross sales desires you to advertise an upcoming product launch or HR desires you to push new job listings.

To maintain every part organized and reduce the variety of social media promotion requests you get by way of e-mail and on the spot messaging, area these requests via a type (like we do at HubSpot).

This manner, you liberate your e-mail and IM and have a devoted place to assessment requests. Google Types or Typeform makes these free and simple to create.

Professional tip: In the event you’re involved about time-sensitive requests, add a notice that specifies one of the simplest ways to contact you or your group for pressing requests.

8. Use Canva to make batches of photos.

Canva is a splendidly easy (and free) graphic design platform that social media managers can use to create social media photos. Higher but — you should use it to create templates.

Sustaining a constant aesthetic is essential on social media. With Canva, you may create templates, get them accredited by your branding group if needed, and use them

everytime you publish on social media. (We even do that at HubSpot.)

You possibly can create a number of folders based mostly on the publish class, the platform, or the visible format – the way you set up it’s all as much as you.

Reflecting, Showers shared how she would use Canva to create photos in bulk for HubSpot’s campaigns on social. “Anytime we run a marketing campaign to advertise an e book, webinar, or one other precious piece of content material, I wish to have at the least 5 creatives to check on Twitter,” she mentioned.

To create these graphics, she solely needed to design one picture on Canva, then use the “copy” device (proven under) to duplicate the picture and create a number of variations whereas retaining the core design parts.

Observe: Canva additionally now integrates straight with HubSpot. Simply saying.

9. Repurpose your content material.

With so many platforms, it will probably really feel overwhelming to maintain up with publishing and creating content material. However pay attention — you don’t need to reinvent the wheel.

Positive, you shouldn’t repost the identical actual copy and piece on each platform — that’s simply lazy, and audiences will tune you out. Nevertheless, you may reshape and reword content material for use on completely different platforms or codecs.

In the event you see a weblog article getting a whole lot of site visitors, take into consideration how one can rework it for audiences on Instagram or YouTube. Or if a video is doing effectively on LinkedIn, maybe it may be shortened and edited to attraction to audiences on TikTok.

Regardless of the transformation, repurposing might help you get extra out of the content material you already know your viewers loves and preserve your social media calendar full.

Professional tip: Repurpose your current content material with synthetic intelligence (AI).

Based on new HubSpot analysis, 56% of social media entrepreneurs are utilizing AI to create short-form movies, whereas 53% are utilizing it to generate photos — and who can blame them?

Although it’s going to doubtless want some modifying and fine-tuning, AI can repurpose content material sooner than any human might on their very own.

Ask ChatGPT to write down posts for X or Claude to craft a video script. Even higher, attempt a device constructed particularly for content material repurposing, comparable to HubSpot’s Content material Remix.

With Content material Remix, Skilled and Enterprise-level customers of Content material Hub can repurpose current content material into new codecs for social media. This may be supplies you will have hosted on HubSpot (i.e., photos, textual content messages, advertisements, and weblog posts) or new content material you add to the device.

Observe: Along with serving to you create content material, HubSpot’s Breeze Social Media Agent also can assist analyze your social efficiency, firm particulars, and advertising greatest practices to develop an efficient social media technique.

10. Use AI to set off engagement.

Fostering engagement along with your viewers on social media is simply as, if no more, necessary than sharing content material. In 2025, customers crave personalised experiences and are loyal to the manufacturers that may supply them.

Social media engagement is highly effective means to try this — however it may be exhausting to scale. Fortunately, AI might help sustain or at the least provoke engagement.

As an illustration, ManyChat can be utilized to ship a direct message when folks touch upon an Instagram publish with a particular phrase or phrase. (I exploit this incessantly, each professionally and personally.)

Professional tip: Finish your message with a query or ask.

Whereas, relying on the context, automated messages might be straightforward to identify; you may nonetheless foster engagement by ending your message with a query or asking folks straight to reply. You’d be shocked how typically folks will.

11. Benefit from ‘Saves,’ ‘Collections,’ and ‘Bookmarks’ for curating.

Whereas unique content material needs to be the core of your social media technique, curation is an effective way to complement it. Fortunately, lately, social media has advanced to make curation simpler and preserve this content material organized.

Fb and Instagram, specifically, have gained my coronary heart with regards to this. Each Meta platforms allow you to save posts to “collections,” that are basically folders you create round completely different subjects and even format sorts.

As an illustration, for those who’re a magnificence model, you possibly can have a set of user-generated content material created showcasing your merchandise or one other with posts sharing make-up software ideas you assume your viewers will like.

Irrespective of your strategy, having these collections in your arsenal provides you someplace particular and simple to entry when it’s time to curate a publish.

12. Diversify your mediums.

Photos, movies, tales, polls — social media platforms haven’t any scarcity of options and codecs for manufacturers to experiment with nowadays, so use them to your benefit.

Diversify the sorts of content material you create and share even inside the identical platform. Not solely will the range preserve your feed attention-grabbing, however it will probably show you how to attain extra folks.

You see, completely different folks get pleasure from consuming info in numerous methods, so for those who solely create one kind, you could be ignored by many in your audience. Plus, not each subject lends itself to each format. For instance, a software program tutorial is probably going greatest fitted to a video moderately than a collection of pictures. So, let your material information you as effectively.

Wix does an excellent job diversifying its content material, as seen on its Instagram account.

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The tech firm posts a mixture of Reels/movies and carousels, user-generated and brand-generated items, graphics, and actual images. This retains their feed dynamic and attention-grabbing to scroll via.

Professional tip: That is one other place the place HubSpot’s Content material Remix might help!

13. Manage your home windows and tabs in a particular order day by day.

Once you‘re juggling your e-mail, calendar, social streams, publish requests, hyperlinks, and so forth and so forth, you may simply lose observe of which tab is the place. One member of JetBlue’s social group suggests protecting home windows and tabs open in a particular order that you will get used to and memorize shortly.

The JetBlue group additionally suggests moving into the behavior of closing out of tabs as quickly as you are executed with them.

“We get despatched so many hyperlinks that, if I am not cautious, I will have 30 articles open in addition to Fly-Fi selfies and photos of suitcases with wheels and zippers lacking.”

If somebody tweets a hyperlink at your model, when you‘ve addressed that tweet, shut out of the hyperlink. This additionally helps guarantee your toggle bars by no means get so crowded that you could’t simply see updates as they occur.

14. Set a time restrict for every activity.

Social media managers are inclined to have jam-packed schedules that do not enable them to do one activity for too lengthy. So, set a timer in your cellphone or laptop to maintain your self on observe and shifting via all of your important obligations.

If that you must come again to one thing later, you may. However having timers or cut-off dates as guardrails will show you how to from getting too caught up.

15. Take a look at and experiment.

Social media administration greatest practices and instruments are always evolving. So, keep open and check out new processes or tech options. Join free trials and check out betas. You by no means know when one thing might pop up that may make you far more productive and efficient.

Staying Organized as a Social Media Supervisor

It’s one factor to get organized; it’s one other to remain that means.

The entire ideas outlined under require consistency. In any other case, they gained’t serve a lot of a objective. Incorporate the following pointers into your routine and see that are value your time (aka efficient), and you may realistically persist with.

When you do, you’ll slowly however absolutely see how far more organized your days will turn into.

Editor’s notice: This publish was initially printed in October 2014 and has been up to date for comprehensiveness.