For my firm’s video advertising and marketing campaigns, Fb is a pure selection. Because the second-most extensively used social media, the corporate conjures up confidence and excels in viewers concentrating on, attain, and price effectivity. Nonetheless, it does take some technique to ensure your movies land.
A top quality video advertising and marketing marketing campaign on Fb can strengthen your model and improve your buyer base. Although the steps are easy, operating advertising and marketing movies on Fb has many transferring components to contemplate. And most significantly, your movies ought to enchantment to your viewers, so it’s good to create video content material that’s participating, emotional, and entertaining.
Take a look at these lists I put collectively of finest practices and prime trade examples to get your inventive juices flowing.
Desk of Contents
Finest Practices for Fb Video Advertising
1. Collect tendencies to tell your video advertising and marketing plan.
There are two areas I like to recommend you give attention to. First, learn up on present video advertising and marketing tendencies that will help you perceive viewers habits and preferences. You wish to know when and the way your goal demographic makes use of Fb and which sorts of movies they’re almost definitely to reply to.
Second, your marketing campaign might embrace each native movies (like Fb Dwell, reels, posts, and tales) in addition to paid video advert campaigns.
Professional tip: In case your funds permits for a paid marketing campaign, it’s good to brush up on the nuts and bolts of operating adverts on Fb. Evaluate how to decide on the best goals, observe click-throughs, use automated messaging, and choose calls-to-action (CTAs).
2. Outline big-picture advertising and marketing objectives.
A giant a part of each paid and native campaigns can be maintaining basic goals in thoughts. Are you aiming for product schooling, model consciousness, or driving visitors? There are such a lot of instructions to go in, so it’s good to hold the massive advertising and marketing image in thoughts to remain on observe.
For instance, in case your objective is to realize new clients, you wish to put effort into eye-catching photographs, catchy textual content, and transient movies. In case your objective is to spice up gross sales with present clients, dwell video occasions and elevated private interplay are the way in which to go.
Professional tip: Both reference the advertising and marketing objectives and plan you have already got in place or get began with a free advertising and marketing plan template.
3. Streamline video manufacturing.
Whether or not you’re on the planning or manufacturing facet of your marketing campaign, discovering an easy-to-use, devoted video app will allow you to spit out clips and movies for sooner outcomes. Think about dabbling in applied sciences like AI-informed video microapps to make your life simpler.
Professional tip: Understand that manufacturing will take a major chunk of time. Discover shortcuts and make the most of instruments to maintain this a part of the method in examine. If you wish to hold operations rolling, it’s an enormous benefit to make use of expertise prudently on the manufacturing stage.
4. Preserve video advertising and marketing quick and fascinating.
As a consequence of its visible nature, video is right for uplifting purchaser motion. Viewers are likely to choose quick movies to lengthy ones. I discovered that, in line with Search Engine Journal, 85% of viewers choose clips lower than 15 seconds lengthy, and short-form movies obtain 2.5 instances extra engagement than long-form.
Professional tip: Preserve movies concise and hanging. Take a look at a few of our glorious examples of video advertising and marketing under for inspiration to maintain size transient and storytelling exact.
5. Incorporate entertaining dwell video.
Whereas heavy use of dwell video just isn’t the norm for many corporations, sprinkling it into your technique may also help corral present clients and severely improve engagement, particularly if it’s entertaining and personally interactive.
Fb boasts a few of the easiest-to-use dwell video choices. You’ll be able to shortly go dwell out of your feed or schedule and promote a dwell occasion sooner or later.
Professional tip: Take a minute to learn to run a Fb Dwell occasion. This format is ideal for product bulletins, dwell testimonials, product demonstrations, Q&As, and even dwell promoting.
10 Glorious Examples of Video Advertising on Fb
1. Powerbeats Professional 2 | Beats by Dre
Massive manufacturers typically have the benefit of star energy, like on this instance from Beats by Dre crammed with a few of the world’s largest sports activities stars — Lionel Messi and LeBron James. However what I like is their inventive interaction of product with superstar.
Drenched in sweat and set towards darkish backgrounds, this inspiring video advert is available in at about two minutes. Not quick, however not too lengthy, both. The corporate makes use of the total two minutes to spotlight athletes who’re on the peak of fame and incorporates their Powerbeats wi-fi headphones as a necessary software to success.
I believe using the phrase “energy” all through retains the video on its theme of greatness. The video highlights unimaginable stats from every of the athletes’ careers and options all of them sporting the product whereas performing of their respective sports activities. The continuity and hanging visuals make it onerous to look away or neglect.
Professional tip: Repeat your key phrases to strengthen messaging. For instance, ask your self what your key message or takeaway is in your advertising and marketing video. Think about making a phrase chart that explores key phrases and adjoining phrases that help your message.
2. Blazer EV SS | Chevrolet
Marketed because the quickest Tremendous Sport mannequin ever produced by Chevy, the Blazer EV SS options in an equally fast 30-second spot posted on Fb on February 14, 2025. Classic clips of Chevy’s glory days on the observe are minimize collectively in fast succession, resulting in an thrilling reveal of the Blazer’s modern and highly effective silhouette in motion.
Chevy has a wealthy historical past of energy and pace — they usually don’t draw back from selling their trade management and accomplishments. If it suits together with your model, it’s possible you’ll wish to take word and spotlight your services and products with a assured vibe.
I picked this video advert attributable to its superior design idea. Motion and energy are displayed on just a few ranges because the video begins gradual and will increase in visible and verbal pace.
Professional tip: High-quality-tune your video pacing to evoke emotion by experimenting with a free software like HubSpot’s Clip Creator to intensify anticipation and hold viewers glued to the display.
3. BRUNKRISSLA Comforter Set | IKEA USA
IKEA could be described in some ways — quirky, fashionable, enjoyable, whimsical — and their 15-second video posted on February 16, 2025, combines all these adjectives in a single. What do they do finest? Create a hanging and unforgettable visible: Mount Rushmore lined in a gentle comforter and pillows.
Animated IKEA helicopters fly within the items to cowl the nationwide monument, including an easy however fantastical impression. A shortened .bitly URL proper within the textual content of the submit hyperlinks the viewer straight to the web catalog.
I believe brilliant colours and just a little silliness go an extended strategy to drive visitors to IKEA’s web site, making buying straightforward and impulsive after a fast, eye-catching visible.
Professional tip: Characteristic your product in a lighthearted method if it suits together with your model. Take a look at this weblog on humorous commercials to seek out the best humor in your model.
4. #GoProAwards | GoPro
GoPro’s use of customer-submitted video simply is sensible. The hundreds of thousands of hours of footage caught on GoPros is clearly considered one of their advertising and marketing division’s gold mines.
On this video for his or her #GoProAwards marketing campaign, GoPro clients are inspired to ship of their finest. A searchable hashtag makes the marketing campaign shortly accessible throughout many platforms, however the place they actually excel is buyer engagement mixed with specializing in the very best of the very best.
As an organization, they’ll stand out on Fb’s feed with stunning, hanging, or unique footage. Their ongoing marketing campaign delivers compelling visuals: a not often seen field jellyfish, a nighttime bike experience within the forest, skydiving stunts, and a bustling coral reef present content material that’s certain to be following fodder.
Professional tip: For longer, deliberate campaigns, use hashtags to group movies over a interval of months or years. This makes it straightforward to have a look at engagement and observe how your marketing campaign has carried out over time.
5. Garmin Coach | Garmin
On this Garmin Coach video advert posted on Fb in September of 2024, aspiration is implied utilizing the rolling visible of a aggressive cycler. The match physique, authoritative voice, and bare-bones manufacturing are proper on model for Garmin’s hard-working demographic.
What does Garmin do effectively with this video? They preserve focus. They minimize the fats. At solely 30 seconds, I believe they offer viewers what they need in a product announcement — a fast rundown of the options backed by robust and assured footage of the product in motion.
The dialogue of the video is expertly written and follows basic advertising and marketing writing rules of together with solely centered and related content material.
Professional tip: Create a script with confidence and at all times hold your target market in thoughts. Take a look at HubSpot’s Final Video Advertising Starter Pack for a free video script template to observe.
6. Meta AI | Fb
A Fb advertising and marketing video on Fb needed to make the minimize for apparent causes. Fb has an enormous compendium of all types of video advertising and marketing — produced, clips from person accounts, and AI-informed. However, I’m highlighting this Meta AI explainer video as a result of it’s a good instance for manufacturers of a brief — very quick at 12 seconds — illustration of how one can use a brand new function.
Clear and well-paced, I discover this video format is finest for how-to content material, which is vastly worthwhile for manufacturers. A comparatively fast and easy display recording will bolster clients’ product use and hold them coming again for extra. The keys to success are simplicity, pacing, and highlighting just one function per video so customers can give attention to what they wish to be taught.
Professional tip: Customers won’t ever cease needing product demos or explainer movies. Product demo movies aren’t at all times intuitive, so discover this weblog on profitable product demo movies to get some concepts.
7. Household Farm Movies | Natural Valley
The Natural Valley model is understood for selling the small household farms from which they supply their dairy and different grocery merchandise. Their collection of farm footage from these household farms throughout America serves as fast behind-the-scenes glimpses for shoppers. Prospects of Natural Valley are possible involved about animal welfare, environmental well being, household values, and a high quality product.
The “household farm” facet of movies like this one from June of 2024, filmed in a area of sleeping dairy cows, promotes the hard-working, healthful picture of the model. Plus, they’re enjoyable to observe. Once I take into consideration video advertising and marketing in a social feed, Natural Valley does effectively at posting often and reminding clients that the model remains to be dedicated to sourcing from actual household farms.
Professional tip: Don’t stray far out of your model values if they’re a serious promoting level. Making an attempt out new advertising and marketing kinds could be enjoyable and attention-grabbing, however should you stray too far out of your key messaging, you danger complicated consumers.
8. #DiorCouture | Dior
Magnificence and way of life manufacturers take word. Dior is understood for being extremely impressed but accessible to on a regular basis shoppers who’re out there for luxurious style, perfume, and cosmetics. Their give attention to elegant particulars makes their video adverts pop.
On this minute-and-a-half quick starring Anna Sawai, Anna attends her first Golden Globes, straightforward on the eyes, and the “interior dialogue” revealing her interior fears and anxieties portrays her as simply as human as the remainder of us.
“Do I look okay?” she thinks as she is wearing a surprising white quantity and carried out up with stunning Dior equipment and make-up. Posted on February fifth, 2025, I like how this advert tells a easy story that retains you watching but additionally serves as an announcement that Anna is Dior’s latest model ambassador.
Professional tip: Preserve your model aesthetics on level. In the event you’re a luxurious model, your video must mirror that and really feel costly.
9. Gemini AI | Google
Mega company Google doesn’t draw back from posting common Fb advertising and marketing movies. And, it’s an understatement to say that Google has sources to spare for any advertising and marketing pursuit they tackle. They produce masterful, touching advertising and marketing content material prefer it’s no huge deal. That being stated, I consider we will nonetheless be taught from what they do proper.
In a current advertising and marketing video posted on Fb on July 26, 2024, titled “A Little Assist from Gemini,” Fb mixes emotional storytelling with just a few key options in a video to advertise their Gemini AI chatbot.
Half private curiosity story, half product demo, this video tells of a younger woman’s dream to be like U.S. Olympic hurdler and sprinter Sydney McLaughlin-Levron — and sometime break her document.
It performs out a dialog between her father and Gemini — he’s asking numerous questions to assist help his daughter in her dream: “Easy methods to train hurdle approach,” and “Assist my daughter write a letter telling Sydney how inspiring she is.”
What I like: The textual content of the daddy’s dialogue popped and rolled throughout the display your entire time. And because it has been reported that 85% of customers watch Fb movies with the pontificate, it is a genius transfer.
10. Magnificence for Nature | Dove X Walmart
Dove is not any stranger to taking a stand and gears most of their campaigns towards social and environmental causes. In a video posted in August of 2023, the textures of the earth are proven superbly alongside numerous pores and skin textures.
Dove used the video to announce the Dove Nature Regeneration Mission in partnership with Walmart and the Rimba Collective in Southeast Asia to guard and restore 123,000 acres of rainforest.
What I like: Dove maintains their model’s robust core values. An announcement spoken over their signature hanging visuals is sufficient to hold viewers enraptured for your entire 30 seconds. Pleasurable, fulfilling, and actual, this video is a aid for the eyes amid the busy muddle of social media feeds. And it achieves its goal as a serious public relations piece.
Fb Video Advertising Is for Everybody
I’m at all times impressed by entrepreneurs who deal with a brand new social media platform with out earlier expertise. It may be daunting to start a brand new marketing campaign on an unfamiliar platform. Fortunately, I’ve additionally discovered that Fb video advertising and marketing is fairly user-friendly and yields fast outcomes.
There’s quite a bit we will be taught from corporations with big advertising and marketing budgets, however don’t really feel like it’s good to begin investing hundreds of thousands of {dollars} into your video advertising and marketing simply but.
I’d begin small with HubSpot’s free Clip Creator Device and Final Video Starter Pack and experiment together with your Fb video advertising and marketing technique. The inventive course of spent earlier than truly filming a video is simply as vital because the precise content material, so don’t be afraid to spend an excellent chunk of time defining your model technique.
Editor’s word: This submit was initially printed in April 2016 and has been up to date for comprehensiveness.