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The title doesn’t matter (that a lot)


Busy folks in necessary organizations waste quite a lot of time naming issues.

It might be that when a reputation is sweet sufficient, you’re achieved. That’s definitely true for the brand.

Nike is tough to pronounce. Starbucks is known as after an obscure character in a largely unreadable guide. Apple is known as after a fruit, Google is spelled unsuitable.

These are good names, not excellent ones.

It’s value noting that when requested to call a terrific emblem or a terrific model title, virtually everybody picks a model they like and belief. The title is solely a symptom of that, not a trigger.

I do know why you’re so centered on the title. It’s your model’s character. It’s below your management. It’s one thing everybody on the committee is an professional on, as a result of nobody is.

As soon as it does the job, you’re achieved.

Choose one and get again to work.

[My take is that ChatGPT is a terrible name. It has too many syllables, it has needless requirements for capitalization, and most of all, it’s not an empty vessel ready to contain our story about the brand. Claude is better. Not perfect, but good.]



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