A TikTok video, fierce bidding and a last-minute purchaser: how this public sale stole the highlight.
A single mum shifting from the Mornington Peninsula to Hawthorn has emerged as one in every of Melbourne’s most surprising patrons — snapping up a one-bedroom condominium at public sale for $670,000 after a last-minute tip-off from a good friend.
The lady wasn’t even looking for a one-bedder when she noticed a social media video walkthrough of 6/25 Isabella Grove, Hawthorn, simply two days earlier than it went underneath the hammer.
The Company’s Luke Saville mentioned the marketing campaign was an enormous success.
RELATED: Melbourne areas paying essentially the most for insurance coverage revealed
41 in two days: Melb’s fiercest public sale battlegrounds revealed
How this Melb household flipped a suburb favorite house
“She (the customer) got here via not sure if it wouldn’t be sensible,” Mr Saville mentioned.
“However by the point she left, she mentioned, ‘That is the one.’”
The condominium, which had a reserve of $540,000, drew 16 registered bidders — a career-high for Mr Saville in his 15 years as an agent — with six competing throughout the public sale.
![](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 720"%3E%3C/svg%3E)
The Company’s Luke Saville mentioned social media performed a key function within the public sale’s success.
Open plan kitchen, residing and eating: Contained in the one-bedroom house that sparked a shock bidding warfare in Melbourne’s interior east
Mr Saville mentioned the marketing campaign had attracted excessive curiosity on social media, serving to gas the extreme competitors.
“We had 250,000 views throughout Instagram and TikTok,” he mentioned.
13 Harold St, Blackburn led Melbourne’s high weekend gross sales, fetching a formidable $2.94m.
Additionally in Blackburn, 28 Linum St modified arms for $2.925m after sturdy public sale curiosity.
“That completely helped. Round a 3rd of our enquiries now come from social media, and on this case, it led to the successful bid.”
The consequence was one of many standout tales from a weekend that noticed Melbourne’s jap suburbs dominate the highest gross sales checklist, with three properties fetching over $2.7m.
A four-bedroom home at 13 Harold St, Blackburn offered for $2.94m, narrowly forward of close by 28 Lium St ($2.925m), whereas 7 Oregon Dr, Donvale modified arms for $2.76m.
7 Oregon Dr, Donvale rounded out the weekend’s high three gross sales, promoting for $2.76m.
Ray White chief auctioneer Jeremy Tyrell mentioned sturdy outcomes present demand stays excessive regardless of college holidays.
Ray White Victoria and Tasmania chief auctioneer Jeremy Tyrrell mentioned Melbourne’s market remained energetic regardless of the graduation of the Easter college holidays.
“Fortunately President Trump hasn’t positioned any tariffs on actual property in Australia,” Mr Tyrell joked.
“There have been some large outcomes reported, exhibiting that when all of the substances are there — presentation, location, worth and life like expectations — the end result might be really superb.”
In accordance with PropTrack, Melbourne recorded a 70.4 per cent clearance fee, with 405 of 577 reported auctions leading to a sale.
Signal as much as the Herald Solar Weekly Actual Property Replace. Click on right here to get the newest Victorian property market information delivered direct to your inbox.
MORE: Automotive gross sales king carving up big Mornington Peninsula compound
Piastri household’s close to $4m Melbourne splurge
Vic Govt faces alarming housing tax downside as buyers flee
david.bonaddio@information.com.au