Simply because it’s helpful, wanted or worthwhile doesn’t imply it’s an excellent enterprise.

E-bikes are remodeling cities and providing mobility to those that beforehand couldn’t afford it.

However they’re a commodity, and it’s troublesome to make a big revenue producing them.

A very good enterprise meets a requirement, but it surely additionally has shortage, community results and market insulation.

[Unrelated from yesterday… a lovely post from my publisher, along with a simple online raffle and, coincidentally, This is Strategy on the Kindle for four bucks for the next day or two.]