I first downloaded TikTok throughout faculty to scroll by comedy and popular culture discourse. However then, as I grew as a marketer, I began seeing some critical potential in every single place. And I am not the one one who seen.
TikTok has advanced past simply dance traits and viral challenges into a real powerhouse for manufacturers connecting with audiences authentically. And don‘t simply take my phrase for it — we’ve surveyed over 1,000 social media entrepreneurs to deliver you data-backed insights on how TikTok is reshaping the advertising and marketing panorama.
On this article, I will share the most recent of our 2025 State of Social findings to assist in giving your model or enterprise TikTok profile the visibility it deserves.
Desk of Contents
Why TikTok Issues for Your Advertising Technique
What began as a platform many entrepreneurs dismissed as “only for teenagers” has advanced into one of the crucial vital channels in our digital advertising and marketing arsenal.
And the numbers do not lie. Our analysis exhibits that 56% of social media entrepreneurs are actually utilizing TikTok, making it one of many high 5 most-used platforms alongside Instagram (76%) and YouTube (79%).
It is so spectacular to me after I replicate on the progress of different trending social websites. In contrast to the sluggish adoption we noticed with platforms like Snapchat within the advertising and marketing world, TikTok has managed to beat preliminary skepticism and cement itself as a advertising and marketing important in report time. I consider this fast acceptance comes down to at least one factor: outcomes.
TikTok isn‘t simply widespread — it’s efficient. Entrepreneurs report that TikTok is a high performer throughout key metrics:
17% rank it as a high platform for driving web site visitors
18%…